Welcome to The Pubcast with Jon Loomer!

Season 10

Feb. 1, 2023

We're Still So Early: ChatGPT and AI with Rachel Woods

Jon and Luke were joined at the Pub by Rachel Woods, founder of The AI Exchange (https://theaiexchange.com/). In addition to being an AI founder, Rachel is a must-follow on TikTok (The.Rachel.Woods), where she creates short videos that make the...

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Jan. 31, 2023

We Don't Like Change

The future of AI is both exciting and scary. Some of the scary stuff is based on predictions, and we really don't know what's going to happen. Seriously, I don't know. It's not my expertise. But what absolutely is scary …

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Jan. 26, 2023

A Little Bit of Luck

It's okay to admit that you need a little bit of luck. I don't mean that we don't deserve our success. But there's an element of being in the exact right place at the exact right time. As I look …

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Jan. 25, 2023

The Struggles of Building and Maintaining Business Relationships

In this episode, Jon and JR explore the contradictions related to the way many business partnerships start and why Jon struggles to form them.

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Jan. 24, 2023

ChatGPT Wrote a Movie

I worked with ChatGPT to create a 60-second movie and then I recorded it. Creating this script was a process. I asked ChatGPT some specific questions. I didn't like the initial results. I gave it more instruction. It was a …

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Jan. 19, 2023

Will ChatGPT and AI Make Your Job Obsolete?

If you have anxiety about ChatGPT and AI making your job obsolete, allow me to talk you off of this ledge. Is it scary? Yes. Absolutely. This technology is likely to be more impactful and disruptive than anything we've seen …

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Jan. 18, 2023

AI Just Leapt Forward with ChatGPT. What Happens Now?

Jon and Luke discuss the potential impact and use cases of ChatGPT and AI during this incredible time of discovery, innovation, and change.

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Jan. 17, 2023

A Misunderstanding of ChatGPT and AI

Much of the criticism and skepticism in reaction to ChatGPT and AI is misplaced due to a misunderstanding of its value and purpose. Let's shed some light on how you should look at it...

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Jan. 12, 2023

How Often Should You Update Facebook Ad Creative?

This is a question I get a lot. Should you update your creative every couple of weeks? Every month? How can you avoid ad creative fatigue? There are three factors to consider.

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Jan. 10, 2023

How I Edit My Videos

The most common question I get these days is how I edit my videos. In some cases, I think the question is misguided. But I explain what I do here...

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Jan. 5, 2023

5 Ways to Start Your Year

If you're an entrepreneur, this is a critical time of the year. Start 2023 by doing these five things.

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Jan. 3, 2023

Content Marketing Production Goals for 2023

You should have revenue and KPI goals. But first, you need to establish content marketing production goals. If you accomplish them, you'll be more likely to reach those KPI goals.

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Dec. 28, 2022

Auction Overlap Can Impact the Delivery of Your Facebook Ads

While the claim that you can compete against yourself in the same auction is a myth, Auction Overlap can still lead to problems. In this Shot, Jon explains what Auction Overlap is and this issues that can result.

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Dec. 21, 2022

Stopping the Bleeding is Growth, Too

The Pubcast is back! After a long hiatus, Jon invites John Robinson, his business manager and Backup CEO, back to the Pub with drinks in hand. Topics discussed: • Taking the Pubcast for granted • The importance of trying new …

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Dec. 19, 2022

How to Create a Video Funnel with Facebook Ads

Here's how to create a powerful video funnel with Facebook ads. 1. Publish videos regularly to Facebook and Instagram. I'm publishing one or two Reels per day. 2. Create an audience of anyone who watched 95% of any of your …

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Dec. 16, 2022

How to Get Started with Short-Form Video

The content creation graveyard is littered with creators who started and gave up. The beginning is the hardest part. This is how you can approach short-form video with the right frame of mind...

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Dec. 15, 2022

When View Through Conversions Happen

Some of the conversions that Facebook reports in Ads Manager never required someone to click on your ad. Here are two examples.

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Dec. 14, 2022

Get to the Damn Point

If you host a podcast, it really is that simple...

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Dec. 13, 2022

How Facebook Could Highlight Organic Conversions

If someone shares your ad and the person you did not pay to reach converts, Facebook will not report it. They could, but they don't. Likewise, if you have the pixel and conversion events on your website, Facebook knows if …

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Dec. 12, 2022

How Facebook Ads Get Credit for a Conversion

One of the most common sources of confusion among advertisers is a misunderstanding of how Facebook credits an ad for a conversion. Here's a quick explanation of how that works.

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Dec. 9, 2022

How to Plan for a Successful 2023

A successful 2023 starts with a plan. A plan requires prioritization and grouping of similar tasks by day to be as focused as possible. Here's how you can approach it...

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Dec. 8, 2022

Stop Winging It

Do you feel disorganized and scattered? It's probably because you're winging it. Here's how you can get focused and specialized...

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Dec. 7, 2022

Stop Chasing Easy

Some of the most popular content attempts to tell us how easy it is to accomplish some of the most difficult things. We want easy when we are unable or willing to do the hard stuff. Embrace the difficulty. That's …

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Dec. 6, 2022

Why Can't We Do This With Video Views Audiences?

There are a couple of updates Facebook advertisers desperately need that could drastically improve the quality and effectiveness of video views audiences.

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Dec. 5, 2022

Should You Go Broad?

Should you go completely broad with your Facebook ads targeting? No interests, no lookalike audiences, nothing? The strategy actually has some merit, but only for certain circumstances.

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Dec. 2, 2022

The Impact of Short-Form Video

The frustrating part about short-form video is that it's not always evident that you're making an impact. If you create videos the way I do, you will rarely see direct ROI. But I was given two powerful examples recently of …

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Dec. 1, 2022

Why Aren't Your Facebook Ads Working?

There are countless factors that contribute to the performance of your ads -- some that you can control and some you can't. Here are 20 in under 60 seconds...

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Nov. 30, 2022

The Solution to Audience Expansion

The Audience Expansion products should work, in theory. But there's one underlying problem with how they work now. And that problem could easily be solved with the addition of a very basic feature.

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Nov. 29, 2022

The First Thing You Should Do Before Running Ads on TikTok

If you're new to TikTok, you're not ready to create ads yet. Take a step back and go through this process first...

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Nov. 28, 2022

The Most Important Lesson when Adjusting to Short-Form Video

You cannot assume that all platforms are the same. Your goals can change because people on some platforms consume content differently. Here's what I learned...

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Nov. 23, 2022

Consider Pulling Back on Your Advertising

As we head into Black Friday, Cyber Monday, and the holiday shopping season generally, know that this time isn't ideal for every brand. It's possible you should consider pulling back on ads by either lowering your budget or pausing for …

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Nov. 22, 2022

Facebook Needs Quality Optimization Option

Traffic and engagement campaigns for Facebook advertising are mostly unusable. But that could instantly change if Facebook made this one option available...

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Nov. 21, 2022

How to Run Ads for High Value Purchases

You can have Facebook optimize for a high Return on Ad Spend rather than focusing on the volume of purchases. Here's how that works...

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Nov. 18, 2022

Is Jon Abandoning Facebook?

Jon is suddenly hyper-focused on creating TikTok ads-related content. Why is that? Is he abandoning Facebook? Let's get straight to the point...

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Nov. 17, 2022

When Optimization Works Against You

The algorithm is powerful. It can do things quickly and automatically that is simply not possible to do manually. But there are times when this powerful algorithm can work against you.

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Nov. 16, 2022

The Value of Free Content

Not every marketing effort needs to have the goal of making money. In fact, there are times when you should create content with the explicit purpose of providing value while expecting nothing in return. Here's why...

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Nov. 15, 2022

Formula for Determining Your Campaign Budget

How do you establish your campaign budget? Don't guess. Here's a simple formula to get you thinking about the ideal amount to accomplish your goals.

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Nov. 14, 2022

How Slow-Talkers Can Create Short-Form Video

If you're a slow-talker who fumbles your words and struggles to get to the point (not mentioning any names here), short-form video can seem especially intimidating. You can actually do it without changing yourself or adding pressure to keep a...

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Nov. 11, 2022

The Proper Setup When Managing Ads for Others

In this Pubcast Shot, Jon quickly explains the best possible setup when managing ads for clients. Stay within these guidelines. It may be more work up front, but you'll be happy you did it.

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Nov. 10, 2022

A Pivot Towards Short-Form Video

In this Pubcast Shot, Jon discusses his recent pivot towards short-form video, walking through what he did during the month of October.

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Nov. 1, 2022

28-Day Click Attribution is BACK!

In some huge news for advertisers, Meta is bringing back 28-day click attribution. This is huge for connecting conversions to our advertising efforts. Here's what you need to know.

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Oct. 10, 2022

How to Prepare for Restriction Period for Political Ads in the US

Meta announced a restriction period for Facebook ads related to politics, elections, and social issues. In this episode, Jon discusses what that means, when it happens, what you can do, and what you can't do. Read the related blog post …

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Oct. 4, 2022

Should You Use Advantage Custom Audiences?

Facebook is rolling out Advantage Custom Audiences, not to be confused with Advantage Detailed Targeting and Advantage Lookalikes. Is this good? Should you use it? Well... It depends! Read more here: Don't forget to subscribe, rate, and review!

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Sept. 27, 2022

What Gated Content for Lead Ads Means for Advertisers

Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digital download after completing a lead form. What does it mean? Who will benefit most? Jon discusses in …

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Sept. 14, 2022

Ways to Use Custom Metrics in Ads Manager

Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story. With custom metrics, you can combine multiple metrics into a formula to better summarize and express what you care …

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Aug. 30, 2022

What's up with these weird ads??

We did something different and Jon invited Luke in to discuss several important topics. During this episode they talk about: • Facebook scams (why does this keep happening??) • Advertisers getting shut down • Does Facebook care...

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Aug. 26, 2022

Special Ad Audiences are Going Away

If you advertise for a Special Ad Category (housing, credit, employment, politics), Special Ad Audiences are going away. Here's a breakdown regarding what this means, the dates you need to be aware of, and what to do next. Don't forget …

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Aug. 16, 2022

New B2B Targeting Options for Facebook Ads

Meta has released a series of new B2B targeting options to allow you to reach business decision makers and admins of new businesses. Here's how it works. Don't forget to subscribe, rate, and review!

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Aug. 9, 2022

How Advantage+ Creative Works

You've likely seen a new feature that allows you to make up to three different creative optimizations of your Facebook ad. This isn't scary. It's Advantage+ Creative, and here's how it works...

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Aug. 4, 2022

How Meta Could Leverage Outbound Clicks

If you sell a product on Amazon or another third-party site, the struggle is real with advertising. You can't remarket to people who clicked on your ad. Your optimization options aren't ideal. But, Meta has something they could do that, …

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