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40 Search results for: Omi процес купівлі облікового запису ➙ acc6.top
Episodes (20)
Videos (20)
Episodes
Lead Filtering, Gated Content, and Creative Flexibility Coming to Lead Forms
May 20, 2022
Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details were provided, there is plenty that we can talk about...
PUBCAST: Lowest Common Denominator
Sept. 25, 2014
This post is a plea to entrepreneurs to stop appealing to the lowest common denominator. Produce for your target audience -- a very tight niche -- and you will see results.
PUBCAST: Overcoming a Drop in Facebook Reach and How to Build an Audience the Right Way with Chad Whittman
Dec. 13, 2013
Pull up a barstool! Here’s this week’s show notes: REACH - Story in AdAge TWITTER - Unreasonable Expectations REACHING WITHOUT ENGAGEMENT - Companies treat social media like billboards MARKETERS...
LOST EPISODE: The Podcast With No Name (May 22, 2012)
Aug. 19, 2016
This was the first ever episode of my podcast -- prior to it becoming the Pubcast. It originally lived only on my website without iTunes, and since the plugin used to play it is no longer in existence, I had feared the early episodes were all lost...
PUBCAST: At Bat, On Deck, and In the Hole
Oct. 30, 2018
Jon and JR use a baseball analogy to discuss planning and execution of upcoming projects.
PUBCAST: Facebook and the Evolution of Creepiness -- with Mike Maghsoudi
March 15, 2013
Mike Maghsoudi of pulled up a barstool, becoming the first ever two-time guest on the Pubcast. We cover a wide range of topics, including: * The new Facebook Timeline and outdated interests * Scams and annoying Facebook users * How I think the new.…
PUBCAST: Planning and Goal-Setting for 2022
Dec. 10, 2021
I've learned the importance of goal-setting and planning, and I'm going big for 2022. Here's a collection of my goals for the upcoming year, and how I plan to accomplish them.
PUBCAST SHOT: How to Measure Success with Instant Experience Metrics
Jan. 26, 2022
If you run Instant Experience ads, make sure that you don't use the default metrics or saved reports. There are metrics specific to Instant Experience that are available if you customize columns. But a question: Why can't you create targeting...
PUBCAST SHOT: Website Custom Audiences I Use
Feb. 8, 2022
While cold, broad targeting is becoming increasingly popular, I still find warm targeting to be incredibly effective and important. This is especially the case for content creators like me, who attract website visitors to engage with free content. I…
PUBCAST SHOT: What is Meta Advantage?
March 24, 2022
Facebook (or Meta) just announced that it is renaming its ad automation tools Meta Advantage. Does that mean new features and functionality are coming? What does it mean for the future of advertising optimization and automation?
The Potential Problem with AI Chatbots
July 6, 2023
AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.
How to Pick the Ideal Ads Client
July 30, 2025
Nightmare clients who micromanage your strategy and expect miracles can cost you more than they pay you. Jon outlines the five priorities to consider when vetting potential ads clients, including why the wrong client is worse...
The Baseball Manager Analogy: What Advertisers Get Wrong
May 7, 2025
A baseball manager's job is to put talented players in position to succeed, not over-manage with unnecessary bunts and quirky strategies. Jon explains why advertisers make the same mistake - focusing on complex campaign tactics instead of letting th…
The Case for Simple Meta Ad Campaigns
March 12, 2025
Many Meta advertisers overcomplicate their approach in the belief that sophistication leads to better results. Jon explains why the opposite is often true, outlining a simplified strategy that focuses on fewer campaigns, minimal ad sets, and limited…
What Should You Do When Your Ads Aren't Working?
Oct. 29, 2025
When ads stop working, most advertisers tweak targeting or try new campaign structures. But there's a static list of things that actually matter, and it never changes. Jon walks through the exact troubleshooting process you s...
Avoid the Bottomless Pit of Despair
Oct. 8, 2025
Social media is full of advertisers blaming Meta when their results tank, creating what Jon calls the "bottomless pit of despair." They try every tactic and strategy except examining the things that actually matter. Jon expla...
Embrace Your Lack of Control
Oct. 22, 2025
Advertisers resist every Meta automation because they want control over targeting, budget distribution, and creative enhancements. But this resistance isn't just about performance. Jon explains why clinging to control will ma...
How the Meta Ad Auction Works
Sept. 17, 2025
The Meta ad auction isn't just about who bids the most. It's a complex system weighing three critical elements that determine which ads get shown and at what cost. Jon breaks down how the auction really works and why obsessin...
Incremental Attribution Explained
Sept. 10, 2025
Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attrib...
It's Time to Revisit Creative Testing
July 16, 2025
Creative testing made sense when one ad meant one combination of copy and creative. But with 26 placements and potentially thousands of variations per ad, the old testing methods are impossible and unnecessary. Jon explains w...
Videos
Are Ads Coming to Threads in 2024?
April 29, 2024
Are ads coming to Threads? According to a report from Digiday, ad execs who claim to be in the know say that they're coming in the second half of 2024. While this would oppose Mark Zuckerberg's typical response about Threads monetization that the mi…
Are Ads Finally Coming to Threads?
Aug. 23, 2024
Are ads finally coming to Threads? There are signs in the code that plans are being made, but that may not mean that ads are imminent. Meta denies there is an "immediate" timeline for monetization, but that doesn't mean they aren't moving up origina…
Are New Placements Coming?
Sept. 6, 2024
Are some new placements coming? If you filter by placement in the custom ad reports, you'll get a long list of placements, many of which aren't currently active. Some are old and others are either in testing or on their way. A few that are most inte…
Big Changes Coming to Aggregated Event Measurement and Meta Ads
May 16, 2023
Emergency video: Big changes coming to Aggregated Event Measurement and website conversion campaigns for Meta advertisers.
AEM as we know it is changing in a very big way.
1. No longer a need to prioritize events.
2. No longer a need to create Val…
Customize Thumbnail Images for Site Links
Sept. 21, 2024
There's an update to Site Links, which allow you to highlight three or more extra links under your ad creative. Now you can customize the icons that appear with those links. Here's how...
Duplicate Facebook Ads When You've Customized Creative by Placement
Jan. 9, 2024
If you can't duplicate an existing ad to leverage engagement because you've customized the text or creative by placement for the original ad, there's a workaround. Here's what you should do...
How to Customize Meta Ad Creative by Placement
Jan. 4, 2024
Do you customize your Meta ad creative by placement? If you're not careful, your ad may not look the way you want it in all locations.
Read the full blog post here:
https://jonloomer.com/placements
Lead Filtering, Gated Content, and Creative Flexibility Coming to Lead Forms
Jan. 17, 2025
Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details were provided, there is plenty that we can talk about...
New Messenger Ads are Coming
June 24, 2024
New Messenger ads are coming. Send paid marketing ads on Messenger to users who have opted in to hearing from them. Here's what we know...
PUBCAST: Lowest Common Denominator
Jan. 17, 2025
This post is a plea to entrepreneurs to stop appealing to the lowest common denominator. Produce for your target audience -- a very tight niche -- and you will see results.
The Future of AI and the Change That's Coming
Jan. 24, 2023
We. Don't. Like. Change.
The future of AI is both exciting and scary. Some of the scary stuff is based on predictions, and we really don't know what's going to happen.
Seriously, I don't know. It's not my expertise.
But what absolutely is scary i…
When Are Ads Coming to Threads?
July 13, 2023
When are ads coming to Threads?
Meta launched Threads and it exploded to over 100 Million users in under a week. Advertisers immediately started asking, "When can we take advantage of this?"
When Threads is turned on as an ads placement, it will b…
Are Ads Coming to Threads in Early 2025?
Nov. 19, 2024
According to an article from TheInformation.com, Meta is looking to launch ads on Threads in early 2025. While tests may start then, I'm not so sure we'll see ads launched soon.
Dominate Data: Facebook Insights Helper
Oct. 8, 2012
I created the free Facebook Insights Helper to allow page admins to easily view daily, weekly and monthly trends. Download the tool at http://jonloomer.com/facebook-insights-helper and Like my Page at http://facebook.com/JonLoomerDigital.
Just Because You Built It Doesn't Mean They're Comin'
Oct. 29, 2023
Don’t build your house on rented land, they say. It’s not that simple. Having something you own is less than half the battle.
You should have your own website. You should own an email list. You should own as much as you can. But you will rely heavi…
Meta Verified is Coming to Businesses
Sept. 22, 2023
Back in March, Meta rolled out Meta Verified for creators, which didn’t include businesses wanting verification. That’s changing now.
Businesses can get verified on Facebook and Instagram to get access to the following benefits:
• A verified badge…
PUBCAST: Overcoming a Drop in Facebook Reach and How to Build an Audience the Right Way with Chad...
Jan. 17, 2025
Pull up a barstool! Here’s this week’s show notes:
REACH
- Story in AdAge
TWITTER
- Unreasonable Expectations
REACHING WITHOUT ENGAGEMENT
- Companies treat social media like billboards
M…
Strategies for Coming Up With Video Ideas
Dec. 26, 2023
Use this strategy to come up with video ideas. I'm publishing a video every day, which can be a challenge. But I keep a running list of ideas that are inspired by questions from my community, conversations with clients, my blog posts, and more.
Guaranteed Facebook Ads Hack
May 1, 2023
This is the one guaranteed Facebook ad hack that will work regardless of your budget, industry, or product...
Yeah, whatever. Did you seriously buy into this nonsense? No such thing exists.
Whether or not a strategy works depends heavily on your b…
If You're a Facebook Advertiser, Embrace That It Depends
May 10, 2023
If you're a Facebook advertiser, embrace the phrase "It Depends..."
You'll use this phrase to answer questions from potential clients, current clients, and higher-ups. It's not a copout.
Too many questions about Facebook advertising assume an easy…
Lead Filtering, Gated Content, and Creative Flexibility Coming to Lead Forms
May 20, 2022
Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details were provided, there is plenty that we can talk about...
PUBCAST: Lowest Common Denominator
Sept. 25, 2014
This post is a plea to entrepreneurs to stop appealing to the lowest common denominator. Produce for your target audience -- a very tight niche -- and you will see results.
PUBCAST: Overcoming a Drop in Facebook Reach and How to Build an Audience the Right Way with Chad Whittman
Dec. 13, 2013
Pull up a barstool! Here’s this week’s show notes: REACH - Story in AdAge TWITTER - Unreasonable Expectations REACHING WITHOUT ENGAGEMENT - Companies treat social media like billboards MARKETERS...
LOST EPISODE: The Podcast With No Name (May 22, 2012)
Aug. 19, 2016
This was the first ever episode of my podcast -- prior to it becoming the Pubcast. It originally lived only on my website without iTunes, and since the plugin used to play it is no longer in existence, I had feared the early episodes were all lost...
PUBCAST: At Bat, On Deck, and In the Hole
Oct. 30, 2018
Jon and JR use a baseball analogy to discuss planning and execution of upcoming projects.
PUBCAST: Facebook and the Evolution of Creepiness -- with Mike Maghsoudi
March 15, 2013
Mike Maghsoudi of pulled up a barstool, becoming the first ever two-time guest on the Pubcast. We cover a wide range of topics, including: * The new Facebook Timeline and outdated interests * Scams and annoying Facebook users * How I think the new.…
PUBCAST: Planning and Goal-Setting for 2022
Dec. 10, 2021
I've learned the importance of goal-setting and planning, and I'm going big for 2022. Here's a collection of my goals for the upcoming year, and how I plan to accomplish them.
PUBCAST SHOT: How to Measure Success with Instant Experience Metrics
Jan. 26, 2022
If you run Instant Experience ads, make sure that you don't use the default metrics or saved reports. There are metrics specific to Instant Experience that are available if you customize columns. But a question: Why can't you create targeting...
PUBCAST SHOT: Website Custom Audiences I Use
Feb. 8, 2022
While cold, broad targeting is becoming increasingly popular, I still find warm targeting to be incredibly effective and important. This is especially the case for content creators like me, who attract website visitors to engage with free content. I…
PUBCAST SHOT: What is Meta Advantage?
March 24, 2022
Facebook (or Meta) just announced that it is renaming its ad automation tools Meta Advantage. Does that mean new features and functionality are coming? What does it mean for the future of advertising optimization and automation?
The Potential Problem with AI Chatbots
July 6, 2023
AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.
How to Pick the Ideal Ads Client
July 30, 2025
Nightmare clients who micromanage your strategy and expect miracles can cost you more than they pay you. Jon outlines the five priorities to consider when vetting potential ads clients, including why the wrong client is worse...
The Baseball Manager Analogy: What Advertisers Get Wrong
May 7, 2025
A baseball manager's job is to put talented players in position to succeed, not over-manage with unnecessary bunts and quirky strategies. Jon explains why advertisers make the same mistake - focusing on complex campaign tactics instead of letting th…
The Case for Simple Meta Ad Campaigns
March 12, 2025
Many Meta advertisers overcomplicate their approach in the belief that sophistication leads to better results. Jon explains why the opposite is often true, outlining a simplified strategy that focuses on fewer campaigns, minimal ad sets, and limited…
What Should You Do When Your Ads Aren't Working?
Oct. 29, 2025
When ads stop working, most advertisers tweak targeting or try new campaign structures. But there's a static list of things that actually matter, and it never changes. Jon walks through the exact troubleshooting process you s...
Avoid the Bottomless Pit of Despair
Oct. 8, 2025
Social media is full of advertisers blaming Meta when their results tank, creating what Jon calls the "bottomless pit of despair." They try every tactic and strategy except examining the things that actually matter. Jon expla...
Embrace Your Lack of Control
Oct. 22, 2025
Advertisers resist every Meta automation because they want control over targeting, budget distribution, and creative enhancements. But this resistance isn't just about performance. Jon explains why clinging to control will ma...
How the Meta Ad Auction Works
Sept. 17, 2025
The Meta ad auction isn't just about who bids the most. It's a complex system weighing three critical elements that determine which ads get shown and at what cost. Jon breaks down how the auction really works and why obsessin...
Incremental Attribution Explained
Sept. 10, 2025
Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attrib...
It's Time to Revisit Creative Testing
July 16, 2025
Creative testing made sense when one ad meant one combination of copy and creative. But with 26 placements and potentially thousands of variations per ad, the old testing methods are impossible and unnecessary. Jon explains w...
Are Ads Coming to Threads in 2024?
April 29, 2024
Are ads coming to Threads? According to a report from Digiday, ad execs who claim to be in the know say that they're coming in the second half of 2024. While this would oppose Mark Zuckerberg's typical response about Threads monetization that the mi…
Are Ads Finally Coming to Threads?
Aug. 23, 2024
Are ads finally coming to Threads? There are signs in the code that plans are being made, but that may not mean that ads are imminent. Meta denies there is an "immediate" timeline for monetization, but that doesn't mean they aren't moving up origina…
Are New Placements Coming?
Sept. 6, 2024
Are some new placements coming? If you filter by placement in the custom ad reports, you'll get a long list of placements, many of which aren't currently active. Some are old and others are either in testing or on their way. A few that are most inte…
Big Changes Coming to Aggregated Event Measurement and Meta Ads
May 16, 2023
Emergency video: Big changes coming to Aggregated Event Measurement and website conversion campaigns for Meta advertisers.
AEM as we know it is changing in a very big way.
1. No longer a need to prioritize events.
2. No longer a need to create Val…
Customize Thumbnail Images for Site Links
Sept. 21, 2024
There's an update to Site Links, which allow you to highlight three or more extra links under your ad creative. Now you can customize the icons that appear with those links. Here's how...
Duplicate Facebook Ads When You've Customized Creative by Placement
Jan. 9, 2024
If you can't duplicate an existing ad to leverage engagement because you've customized the text or creative by placement for the original ad, there's a workaround. Here's what you should do...
How to Customize Meta Ad Creative by Placement
Jan. 4, 2024
Do you customize your Meta ad creative by placement? If you're not careful, your ad may not look the way you want it in all locations.
Read the full blog post here:
https://jonloomer.com/placements
Lead Filtering, Gated Content, and Creative Flexibility Coming to Lead Forms
Jan. 17, 2025
Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details were provided, there is plenty that we can talk about...
New Messenger Ads are Coming
June 24, 2024
New Messenger ads are coming. Send paid marketing ads on Messenger to users who have opted in to hearing from them. Here's what we know...
PUBCAST: Lowest Common Denominator
Jan. 17, 2025
This post is a plea to entrepreneurs to stop appealing to the lowest common denominator. Produce for your target audience -- a very tight niche -- and you will see results.
The Future of AI and the Change That's Coming
Jan. 24, 2023
We. Don't. Like. Change.
The future of AI is both exciting and scary. Some of the scary stuff is based on predictions, and we really don't know what's going to happen.
Seriously, I don't know. It's not my expertise.
But what absolutely is scary i…
When Are Ads Coming to Threads?
July 13, 2023
When are ads coming to Threads?
Meta launched Threads and it exploded to over 100 Million users in under a week. Advertisers immediately started asking, "When can we take advantage of this?"
When Threads is turned on as an ads placement, it will b…
Are Ads Coming to Threads in Early 2025?
Nov. 19, 2024
According to an article from TheInformation.com, Meta is looking to launch ads on Threads in early 2025. While tests may start then, I'm not so sure we'll see ads launched soon.
Dominate Data: Facebook Insights Helper
Oct. 8, 2012
I created the free Facebook Insights Helper to allow page admins to easily view daily, weekly and monthly trends. Download the tool at http://jonloomer.com/facebook-insights-helper and Like my Page at http://facebook.com/JonLoomerDigital.
Just Because You Built It Doesn't Mean They're Comin'
Oct. 29, 2023
Don’t build your house on rented land, they say. It’s not that simple. Having something you own is less than half the battle.
You should have your own website. You should own an email list. You should own as much as you can. But you will rely heavi…
Meta Verified is Coming to Businesses
Sept. 22, 2023
Back in March, Meta rolled out Meta Verified for creators, which didn’t include businesses wanting verification. That’s changing now.
Businesses can get verified on Facebook and Instagram to get access to the following benefits:
• A verified badge…
PUBCAST: Overcoming a Drop in Facebook Reach and How to Build an Audience the Right Way with Chad...
Jan. 17, 2025
Pull up a barstool! Here’s this week’s show notes:
REACH
- Story in AdAge
TWITTER
- Unreasonable Expectations
REACHING WITHOUT ENGAGEMENT
- Companies treat social media like billboards
M…
Strategies for Coming Up With Video Ideas
Dec. 26, 2023
Use this strategy to come up with video ideas. I'm publishing a video every day, which can be a challenge. But I keep a running list of ideas that are inspired by questions from my community, conversations with clients, my blog posts, and more.
Guaranteed Facebook Ads Hack
May 1, 2023
This is the one guaranteed Facebook ad hack that will work regardless of your budget, industry, or product...
Yeah, whatever. Did you seriously buy into this nonsense? No such thing exists.
Whether or not a strategy works depends heavily on your b…
If You're a Facebook Advertiser, Embrace That It Depends
May 10, 2023
If you're a Facebook advertiser, embrace the phrase "It Depends..."
You'll use this phrase to answer questions from potential clients, current clients, and higher-ups. It's not a copout.
Too many questions about Facebook advertising assume an easy…