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June 24, 2026

15 Years In, Meta's Broken System Finally Came for Me

15 Years In, Meta's Broken System Finally Came for Me

Jon's profile was incorrectly flagged for suspicious activity while posting in his own private Facebook group, and after identity verification failed without explanation, he was locked out of group activity with no timeline or recourse. He wasn't violating any rules, and Meta isn't even claiming he was. Jon explains why…

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June 22, 2026

Are You Susceptible to Meta Ads Misinformation?

Are You Susceptible to Meta Ads Misinformation?

Meta ads misinformation spreads because it pays in clicks and impressions, and advertisers with the smallest knowledge foundation are the most susceptible. Jon uses the customer lifecycle strategy feature as a case study in how one screenshot and unverified claims about new superpowers went viral, only for the feature to…

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June 21, 2026

Meta Restricted My Account for Sharing a Link to Meta's Documentation

Meta Restricted My Account for Sharing a Link to Meta's Documentation

Meta flagged my account for sharing a link to Meta's official documentation. After my identity verification failed for unknown reasons, I've been locked out of groups with no recourse. This is complete nonsense.

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June 19, 2026

Does Worldwide Targeting Actually Work for Sales?

Does Worldwide Targeting Actually Work for Sales?

Today's question is about whether to split worldwide targeting into separate ad sets grouped by CPM when promoting a low-cost digital product on a $100 daily budget. That approach can help with lead campaigns, but purchases change the equation since Meta shouldn't waste budget on countries that don't convert. Jon…

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June 15, 2026

Best Practices Won't Guarantee Results

Best Practices Won't Guarantee Results

Following best practices and simplifying campaign construction doesn't guarantee results, and advertisers who do everything right still get anxious when they're not constantly tweaking settings. Jon explains why your energy belongs on the ads, your offer, and your landing page rather than campaign complexity, and why these three things in…

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June 14, 2026

Age, Gender, and Placement Restrictions

Age, Gender, and Placement Restrictions

You rarely need to restrict by age, gender, or placement, especially when optimizing for a purchase. If there's a problem to be solved, use value rules instead. Read more about common advertising mistakes at www.jonloomer.com/mistakes.

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June 10, 2026

7 Things That Aren't Worth Your Time

7 Things That Aren't Worth Your Time

Most advertisers obsess over placement performance, demographic distribution, ad-level micromanagement, and data discrepancies between Ads Manager and other platforms, but Jon spends almost no time on any of it. Jon explains why these seven common concerns are rarely worth your energy when optimizing for conversions, why the exceptions are narrower…

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June 8, 2026

Every Change You Make Should Solve a Problem

Every Change You Make Should Solve a Problem

Advertisers love restricting demographics, removing placements, and splitting budgets across ad sets, but most of these decisions are based on feelings rather than data. Jon explains why every change that adds complexity should be tied to a specific measurable problem, why Meta's algorithm already handles most of what advertisers try…

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June 7, 2026

Audience Segments Failures

Audience Segments Failures

Some of the most common mistakes I see relate to audience segments. Advertisers either fail to define them, define them incorrectly, or don't use the breakdowns. Read more about the 7 most common mistakes agencies make at www.jonloomer.com/mistakes

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June 3, 2026

Can AI Actually Make You a Better Advertiser?

Can AI Actually Make You a Better Advertiser?

Today's question is about how advertisers should approach AI tools like Claude's new connection to Meta ads. AI has enormous potential for creative development, but it's not a replacement for knowledge. Jon explains why advertisers without a strong foundation will just execute bad strategies faster, why creative is the most…

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June 1, 2026

The Mistakes I See in Almost Every Ad Account

The Mistakes I See in Almost Every Ad Account

Struggling ad accounts keep making the same mistakes, from undefined audience segments and unnecessary remarketing to inflated conversion results and overcomplicated campaign structures. Jon explains the most common problems he sees when auditing accounts, why each one reflects a misunderstanding of how Meta's algorithm works, and how to fix them.

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May 31, 2026

Website and Instant Forms Confusion

Website and Instant Forms Confusion

If you're not sure how to select only instant forms or a website landing page for a Leads campaign, it's because Meta buried those single options. Here's what you need to know...

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May 27, 2026

Is That New Meta Feature Worth the Risk?

Is That New Meta Feature Worth the Risk?

Today's question is about how to decide when new Meta features like push delivery or AI platform connectors are worth testing. New features carry risk because there's no track record for effectiveness or problems to watch for. Jon explains why your appetite for risk matters most, why you should only…

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May 25, 2026

Stop Tinkering with Things That Don't Matter

Stop Tinkering with Things That Don't Matter

Advertisers fixate on delivery details like which ads Meta shows, placement distribution, or age skews, but rarely ask the most important question: is this actually a problem tied to bad results? Obsessing over inconsequential quirks almost always leads to unproductive tinkering that destroys consistency. Jon explains why you need to…

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May 24, 2026

How to Track Quality Traffic Percentage From Ads

How to Track Quality Traffic Percentage From Ads

I created a custom metric called Quality Traffic Percentage that helps me understand the percentage of landing page views that resulted in at least a 15-second visit. Here's how it works...

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May 20, 2026

Is Meta Spending Too Much on One Ad?

Is Meta Spending Too Much on One Ad?

Today's question is about what to do when one ad takes 50% of your budget and performance starts declining over time. Jon explains why uneven budget distribution isn't necessarily a problem, how push delivery can test whether Meta's allocation is correct, and why creating new and uniquely different ads is…

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May 18, 2026

Change Will Always Be Your Biggest Problem

Change Will Always Be Your Biggest Problem

The biggest challenge in Meta advertising isn't any single feature or update, it's the relentless pace of change that makes best practices obsolete within months. Jon explains why he stopped creating training courses after producing two that became immediately irrelevant, how he built an ad briefs library that stays current…

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May 17, 2026

AI Connectors May Put Your Clients at Risk

AI Connectors May Put Your Clients at Risk

You might be putting your clients at risk if you're connecting your Ads Manager to AI tools using AI Connectors. Here's why...

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May 13, 2026

Should You Use a Funnel for High Ticket Products?

Should You Use a Funnel for High Ticket Products?

Today's question is about the right funnel strategy for high-ticket consumer products on Meta. Cheaper leads don't automatically mean cheaper conversions, and a small discount may attract the wrong people while missing buyers who would purchase without one. Jon explains why optimizing straight for the purchase should always be tested…

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May 11, 2026

You're Probably Not Wasting Money on Ads

You're Probably Not Wasting Money on Ads

Advertisers are quick to shut off ads when results look bad, but poor short-term performance isn't the same as wasted budget. New businesses and first-time advertisers are building awareness and data even when early numbers look awful. Jon explains why overreacting to initial results is usually a mistake, when you're…

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May 10, 2026

Self Serve ChatGPT Ads Beta

Self Serve ChatGPT Ads Beta

The self-serve beta for ChatGPT ads is available for advertisers in the US. The options available are basic, but that doesn't make it any less interesting. Here's what you need to know...

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May 6, 2026

Does Adding More Ads Actually Hurt Performance?

Does Adding More Ads Actually Hurt Performance?

Today's question is about whether adding too many ads to a single ad set can actually hurt delivery. Meta removed its old recommendation of no more than six ads per ad set, but that doesn't mean more is always better. Jon explains why starting small with a couple of creatively…

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May 4, 2026

Don't Get Attached to Your Ad Process

Don't Get Attached to Your Ad Process

Two new features are changing how Jon creates ads. Push delivery lets you force spend to any existing ad to get answers, eliminating the need to start every new ad with a creative test. And the new creative workflow lets you combine multiple images and videos into a single ad…

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May 3, 2026

New Creative Workflow Replaces Flexible Format

New Creative Workflow Replaces Flexible Format

The introduction of the new creative workflow coincides with the elimination of Flexible Format. Advertisers won't miss it. Read more about this update at jonloomer.com/workflow.

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