Videos

Meta is testing a new Advantage+ Creative enhancement: Highlight Image Text. Here's how it works...

Advertisers list every campaign detail when their results tank, like objectives, ad sets, targeting, placements, and creative counts, hoping the right setting will fix everything. But obsessing over the "how" of Meta advertising means ignoring what actually drives performance. Jon explains why you should focus on the "what" and "why"…

Meta advertisers can now create value rules for Device Platform, raising or lowering bids for mobile or desktop devices. Here's how it works...

You may now have the ability to limit spend on excluded placements with a feature to manage excluded placements. Here's how it works...

If you're overwhelmed by Meta Andromeda and unsure about where to start when it comes to creative diversification, here are three easy ways to get started. For more on how you can create diverse creative, read my blog post at https://www.jonloomer.com/diverse

Experienced advertisers who've spent millions often blame Meta when results tank, but they're missing something crucial. Jon explains why humility might be the most overlooked trait in advertising and why new advertisers often have an advantage over veterans.

While Flexible Format may not have been created with Andromeda in mind, it's a great option for satisfying creative diversification without creating several ads. For more on ways that you can take advantage of Andromeda with creative diversification, read my blog post at https://www.jonloomer.com/diverse

Meta Andromeda's thirst for creative diversification isn't just about creating more ads. I explain in this video. For more about the 7 ways you can generate diverse creative, read my blog post at https://www.jonloomer.com/dirverse

You've heard about Andromeda, and you probably know that this means that you should prioritize creative diversification. But do you know why? I explain in this video. For more on Meta Andromeda and creative diversification, read my blog post at https://www.jonloomer.com/diverse

When ads stop working, most advertisers tweak targeting or try new campaign structures. But there's a static list of things that actually matter, and it never changes. Jon walks through the exact troubleshooting process you should follow, starting with why complexity is your enemy.

Meta is rolling out a feature called Limited Spend on Excluded Placements, which will allow Meta to spend up to 5% of your budget on excluded placements if it will improve results. Here's how it works...

Meta recently announced restrictions on custom and lookalike audiences related to health and finances. Here's what you need to know...

Meta introduced a new Creative Testing feature recently that could be useful. The problem is that there are some major problems with it. Here's what I mean...

Advertisers resist every Meta automation because they want control over targeting, budget distribution, and creative enhancements. But this resistance isn't just about performance. Jon explains why clinging to control will make you obsolete and what you need to embrace instead.

Meta announced that beginning December 16th, Meta will use your conversations with Meta AI to serve you relevant content and ads. Here's what you need to know...

Some advertisers have a new way to improve lead quality with instant forms: A quality filter to require work email. Here's how it works...

Meta announced three recent changes to Engaged-View Attribution. Here's what you need to know...

Adding a new ad is supposed to restart the learning phase, but Jon discovered it doesn't always happen. This revelation has him rethinking everything about what the learning phase actually means and why advertisers fear it unnecessarily.

Meta is rolling out a new Advantage+ Creative enhancement called Reveal Details Over Time. Here's how this cool new animation works...

Meta finally updated the definition of click attribution to provide more details about the types of clicks required to count a conversion. But it's still annoying.

When creating a new ad, you may see Format Display Options. This feature can automatically generate a carousel and collection based on your site links and product creative. Here's how it works...

Social media is full of advertisers blaming Meta when their results tank, creating what Jon calls the "bottomless pit of despair." They try every tactic and strategy except examining the things that actually matter. Jon explains how to escape this pit and what you should focus on instead.

What does Meta's new ad-free subscription option for users in the UK mean for advertisers? I've seen many speculate it's a good thing. I'm not so sure...

Meta announced an ad-free subscription option for Facebook and Instagram in the United Kingdom. Here's what you need to know...