Welcome to The Pubcast with Jon Loomer!

Videos

Aug. 22, 2023

Lookalike Audiences Error

Have you ever seen this error? This is for a lookalike audience found on the Audiences page. Under availability, it says “Audience Not Created.” Hover over the tooltip, and it says... “We couldn’t create your lookalike audience. This may be due to the size of your source. To create a…

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Aug. 21, 2023

Why is Advantage+ Creative On?

Why is Advantage+ Creative on? You might not turn Advantage+ Creative on when you create the ad. But these standard enhancements may be happening anyway. Here’s why... Go to your Ad Account Settings within the Ads Manager menu. Near the bottom, you’ll see Advantage+ Creative. “Your Advantage+ Creative settings apply…

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Aug. 20, 2023

Optimize for the Action You Want

Stop overcomplicating this! Optimize for the action you want... When you set a performance goal of link clicks, landing page views, or engagement, you are likely throwing your money away. Advertisers who do this often make false assumptions. They assume that more traffic will equal more sales. They assume that…

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Aug. 19, 2023

12 Years Ago...

Twelve years ago today, I was laid off... It was the second time I’d get that news in two and a half years. As the main breadwinner for a young family of five, I felt like an utter and complete failure. I didn’t know what to do next. There was…

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Aug. 18, 2023

What's the Ideal Ad Frequency?

What’s the ideal ad frequency? What frequency is too high? These questions don’t make sense... Are we talking about a frequency per week? Two weeks? Month? It matters. What placements are you using? Only news feed or all placements? Are we talking about ad set frequency or ad frequency? You…

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Aug. 17, 2023

How to Create an A/B Test in Experiments of Meta Ads Manager

This video shows how to create an A/B test, go to Experiments in your All Tools menu in Ads Manager. You can test campaign groups, campaigns, or ad sets. With campaign groups, you can group similar campaigns together to compare their performance to another group. In this video, I tested…

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Aug. 16, 2023

Why Can't I Get Rid of This Alert in Ads Manager?

You can stop showing me this message now, Meta... This alert has appeared at the top of my Ads Manager for months: “Some interests, demographics, and behaviors are being discontinued on April 6th, 2023.” Every day, I click that X to remove it. Every day, it returns. I’ve even clicked…

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Aug. 15, 2023

How to Get Sales with a Low Meta Ads Budget

How do you get sales with a low budget? It may be trendy to say that remarketing is dead and you should go broad all the time. But that may not be the right approach with a limited budget when you want sales. It’s challenging to optimize for a purchase…

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Aug. 14, 2023

Set A Default Beneficiary and Payer

You can set a default Beneficiary and Payer... New rules in the European Union require you to indicate who benefits and who is paying for your ad when targeting people in specific countries in Europe. This is done in the ad set. Meta has now provided a control within your…

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Aug. 13, 2023

How You Set Up Campaigns Isn't Your Secret Sauce

What are you scared of? I often hear that advertisers refuse to let clients behind the curtain. They won’t use the client’s ad account because it would give them access to everything: How they set up each campaign and "the secret sauce." They’re afraid that the client could see how…

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Aug. 12, 2023

I Cloned My Voice with PlayHT to Create this Video

I cloned my voice to create this video... Maybe it didn't fool you, but this stuff is only getting better. I used Play H.T. with the high-fidelity cloning option. I uploaded 39 of my short-form videos to train it on. It took about an hour for the app to go…

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Aug. 11, 2023

Do We Even Need Advertisers Anymore?

Do we even need advertisers anymore? I’ve heard some advertisers joke that with the advancements in automation and machine learning, businesses may be able to run advertising on their own now. You don’t need to mess around with targeting anymore. Just go broad. You don’t need to pick the highest-performing…

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Aug. 10, 2023

Changes to Shops for Facebook and Instagram Checkout

Today (August 10) is a big day for Shops. Hang with me because Meta's page of dates is super confusing... The main thing to understand is that Meta is forcing businesses to enable Checkout with Facebook or Instagram. No more links out from your Shop to your website to complete…

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Aug. 9, 2023

How to Set an Account Spending Limit

Here’s how to set an Account Spending Limit... This process is found in Payment Activity within the Billing section. There, you'll click the "Payment Settings" button. Then scroll down to the Account Spending Limit section. Click the three dots on the right and select "Set Limit." There you can enter…

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Aug. 8, 2023

What is a Campaign Spending Limit?

What is a campaign spending limit when running Meta ads? When you create or edit a campaign, you have the option of adding a campaign spending limit. There is a minimum campaign spending limit that you can set, depending on the currency. For the US, it’s $100. This is different…

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Aug. 7, 2023

A Daily Spending Limit May Stop Your Ads From Delivering

Is a Daily Spending Limit stopping your ads from delivering? If your ads stop spending before reaching your budget and this happens on a daily basis, it could be due to a Daily Spending Limit. This is a maximum amount that your ad account can spend every day and it’s…

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Aug. 6, 2023

How to Stay on Top of Meta Ads

Here are four steps to accelerate your growth with Meta ads... First, go to www.jonloomer.com. I update my blog at least a couple of times per week. I write thorough tutorials and about various strategies and experiments I’ve run. Second, use my chatbot! Click the JonBot icon at the bottom…

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Aug. 5, 2023

Content Creation Takes Time

You've got to be patient with your content... I’m in the middle of a content audit, going back through blog posts from 11-12 years ago. What stood out to me was how I struggled. For so long, I lacked a strong voice, a consistent style, a topic focus, and confidence.…

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Aug. 4, 2023

Where Did Pixels Go in Business Settings?

Where did my pixels go? I’m hearing from advertisers who are freaking out about this. Within your Business Settings, under Data Sources, click on Pixels and you may see a message like this one: "Jon Loomer Digital doesn’t have any pixels yet." WHAT? No, that is definitely not true. Well,…

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Aug. 3, 2023

Why Does My Chatbot Keep Making Up Links?

This is the biggest issue with my bot right now... I’ve been testing an AI chatbot for a few months. I’m using Chatbase, and overall it’s been amazing. It’s trained on more than 150 pages of my website and it’s basically been an extension of me. In most cases, it…

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Aug. 2, 2023

A Lesson About Ads Optimization and User Behavior

This is a good lesson about Meta ads optimization and user behavior. One action doesn't predictably lead to the next. I created a campaign optimized for 1-minute page views using a custom event. This ad generated nearly 4,000 1-minute views. There’s also decent retention to 2-minute and 3-minute views. It…

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Aug. 1, 2023

Is Ads Manager Down?

If you’ve ever been in a situation where Ads Manager doesn’t load or work for you, here’s what you do... Go to metastatus.com. This will give you the status and outages of Meta business products. It’s constantly updated. It includes status and outage information for business tools (like Ads Manager…

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July 31, 2023

You Have to Spend Money to Make Money

"You have to spend money to make money!" This is truly one of my least favorite sayings. It tends to come from business people who currently have money. You also need to have money to spend money! I admit, I also made this statement in the past. If I were…

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July 30, 2023

Less Than Four Weeks Into Threads...

Some of y’all have unreasonable expectations! Less than four weeks into Threads, some of the negative feedback has been “interesting.” I keep seeing that the usage and engagement have dropped off. OF COURSE THEY HAVE! The first few days was 24/7 FOMO. Threads was not going to maintain that early…

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