Facebook can show your ads in a number of placements on Facebook, Instagram, Messenger, Audience Network, and more. What you choose may impact your results. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf (https://jonloomer.com/faf) .
Targeting may impact your results more than any other factor. The perfect ad won't be effective if it reaches the wrong people. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf (https://jonloomer.com/faf) .
You may struggle to find success and it may have nothing to do with your ads. It could be the landing page. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf (https://jonloomer.com/faf) .
The text in ad images rule is dead... So, now what?? Today's Pubcast absorbs the latest news, takes a step back, and analyzes where we've been and what to do now. Read the related blog post at www.jonloomer.com/20-rule (http://www.jonloomer.com/20-rule) .
The amount you spend will impact your results. But it's not just a matter of spending more to get more results. You can spend too much for the size of an audience. Or maybe you won't spend enough to properly optimize. To get access to the free Facebook Advertising Fixes…
The amount of traffic that goes to your website could make a major impact -- positive or negative -- on your advertising results. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf (https://jonloomer.com/faf) .
Having the Facebook pixel on your website isn't enough. You need to have the proper events as well. This is critical to tracking, optimization, and targeting. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf (https://jonloomer.com/faf) .
Are people clicking on your ads but not doing anything once they get to your website? It could be due to poor website design or performance. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf (https://jonloomer.com/faf) .
If you have a strong email list, you have a built-in advantage for targeting Facebook ads. If you don't, it's a weakness -- and something you should correct. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf (https://jonloomer.com/faf) .
Sample size matters when it comes to analyzing and acting on results. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf (https://jonloomer.com/faf) .
Unlike Google advertising, Facebook provides few opportunities for targeting people with purchase intent. Your ads appear in their feed, in most cases, when they aren't thinking about buying. This can create a challenge. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf (https://jonloomer.com/faf) .
There are some factors, like industry, that you have minimal control over as an advertiser, but make a major impact on results. It's important that you consider these things when measuring your performance. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf (https://jonloomer.com/faf) .
Now that you understand the 20 factors and how they impact your advertising results, what can you do about them? How should you approach them? To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf (https://jonloomer.com/faf) .
In this episode, Jon attempts to break down the impact of the iOS 14 update on Facebook advertising into the simplest terms. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14 (https://www.jonloomer.com/facebook-ads-ios14/) .
In this episode, Jon breaks down how Facebook is adjusting Facebook ads attribution in response to iOS 14 and how it will impact your results. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14 (https://www.jonloomer.com/facebook-ads-ios14/) .
In this episode, Jon breaks down how Facebook ad targeting could be impacted due to the iOS 14 updates. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14 (https://www.jonloomer.com/facebook-ads-ios14/) .
In this episode, Jon talks about an error you may be seeing in Ads Manager and how it's related to iOS 14. He then walks through the 8-event limit, how to set it up, and what you need to know. If you'd like to learn more about how to prepare…
If you are a Facebook advertiser who sells products on a third-party website, you may be panicking right now. Jon walks you through why and what to do in the meantime. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training…
These four things have become a new part of Jon's EVERYDAY routine. But, don't get lost in what these four things are. Think more about what categories they fall into. 1. Coffee (CREATE/HOBBY) 2. Meditation (MENTAL HEALTH) 3. Run (PHYSICAL HEALTH) 4. Read (LEARN/DISCOVER) After a tough 2020 personally, Jon…
Facebook's made several changes to advertising lately related to iOS 14. The changes most likely to impact businesses is the 8-event limit and domain verification. Jon walks through how this impacts different types of businesses. If you'd like to learn more about how to prepare for iOS 14, sign up…
A LOT of Facebook advertisers are freaking out right now about iOS 14. Don't be one of them. Remain calm. We'll get through this together... If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14 (https://www.jonloomer.com/facebook-ads-ios14/) .
The. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, and less personalized ads. Forget the impact on advertisers and Facebook's bottom line for a second. How will users react? Read my blog post on this here:…
Your clients may not understand what's happening with iOS 14 or the direction of the advertising industry. They may expect better results than they received last year. It's your job to prepare them. Read my blog post on this here: https://www.jonloomer.com/prepare-clients-for-ios-14/ If you'd like to learn more about how to…
You may want to get access to or share access for a custom conversion. This is likely to become a bigger issue related to iOS 14 and Aggregated Event Measurement. How custom conversions are shared will depend first on how they are created. Read my blog post on this here:…