A LOT of Facebook advertisers are freaking out right now about iOS 14. Don't be one of them. Remain calm. We'll get through this together... If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14 (https://www.jonloomer.com/facebook-ads-ios14/) .
The. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, and less personalized ads. Forget the impact on advertisers and Facebook's bottom line for a second. How will users react? Read my blog post on this here:…
Your clients may not understand what's happening with iOS 14 or the direction of the advertising industry. They may expect better results than they received last year. It's your job to prepare them. Read my blog post on this here: https://www.jonloomer.com/prepare-clients-for-ios-14/ If you'd like to learn more about how to…
You may want to get access to or share access for a custom conversion. This is likely to become a bigger issue related to iOS 14 and Aggregated Event Measurement. How custom conversions are shared will depend first on how they are created. Read my blog post on this here:…
The iOS 14 changes related to Facebook ads are finally being enforced. What do you need to know? We cover it in this episode. Read my blog post on this here: https://www.jonloomer.com/ios-14-changes-for-facebook-advertisers/ Here are some links to ways I can help: 1. iOS 14 Resources (https://www.jonloomer.com/ios-14-resources-for-facebook-advertisers/) 2. iOS 14 FAQ…
Jon recently celebrated 10 years since he was laid off (for the second time). While his business wasn't technically born on that day, he hasn't collected a paycheck from an employer since then. In this episode, he reflects on what was happening during that first 10 days: What he thought…
This is the second in a series where Jon reflects on building his business, 10 years later. In this episode, Jon goes through what he did during the first month after he was laid off. He started a website... And it didn't quite go the way you'd expect!
This episode is the third in a series that explores how Jon's business came to be, through the ups and downs. It all began 10 years ago, following a layoff. In this episode, Jon talks about one of the most critical periods of time in his business. He made mistakes…
In this video, I explore months 8-12 of my first year in business. It was when I finally started seeing consistent traffic (I published 134 posts during that stretch). While I had yet to create a product, I explore my early learnings from starting a podcast and initial methods of…
To continue this series about my first 10 years in business, I take a look at Year 2 -- a pivotal and active year in every respect. I wrote 277 blog posts this year, finding a niche in advanced Facebook marketing and advertising. I started interviewing industry experts, hosting a…
During the third year of my business, traffic exploded. I found monthly recurring revenue and I tackled my fear of public speaking. This is that story...
As we continue to reflect on my first 10 years in business, it's important to acknowledge many of the struggles I've faced, particularly during the most recent five. There are unique challenges I was not prepared for, and many of the struggles I faced were self-inflicted if not partly by…
In this episode, I discuss the potential pitfalls of Facebook ads optimization, how it can lead to misleading results and watered-down custom audiences. I also give you a roadmap to deal with it to help maximize the advantages of optimization. Read the related blog post here: https://www.jonloomer.com/facebook-ads-optimization-problems/
This was difficult to record. I've kept my struggles largely to myself. But in this episode, I discuss how the pandemic impacted me personally and ultimately my business. We love celebrating the big accomplishments. But it's important to talk about the downturns, too. Hopefully this is something that others can…
Ooooooh, baby! Big announcement today as the "Facebook" parent company name is now "Meta." Does it matter? What does it mean? Listen to my thoughts and read my blog post here: https://www.jonloomer.com/facebook-is-meta/
I was wrong. While I felt Facebook's algorithm made sense initially YEARS AGO and had the potential to be used for good, I was wrong. Facebook has had plenty of time to tweak and adjust and make it right. They've instead taken intentional steps that underline their own greed. Pop…
Today's Pubcast Shot answers a question from Samantha Shaler. Pubcast Shots are short, bite-sized bits for when you're on the run. To submit your own question, send it to info@jonloomer.com (mailto:info@jonloomer.com) (with the subject: Pubcast Shot Question) or send a message to my Facebook page.
Effective January 19, 2022, Facebook will be removing thousands of interest targeting options related to health causes, sexual orientation, religious practices and groups, political beliefs, social issues, and more. I provide the details and my thoughts in this Shot!
One of the most frustrating changes for advertisers related to iOS 14 is the removal of the "Compare Windows" feature and unification of an Attribution Setting. I explain in today's Shot!
I was asked recently what my predictions were for Facebook advertising for 2022, and this was my answer. Pubcast Shots are short, bite-sized bits for when you're on the run.
Okay, maybe the question isn't just CAN you, but SHOULD you? The question inspired me to try. In this episode, I breakdown what my approach was and the truly interesting results I'm seeing so far. I'm learning some things that I will likely apply to other campaigns later. Take a…
If you're running website remarketing ads, you may actually mostly avoid much of the iOS frustration related to reporting -- modeling and the Aggregated Event Measurement. There may be one loophole, but even that should be limited in volume. Facebook, of course, isn't clear on how that potential loophole is…
We hear a lot about the negative impact of changes related to iOS 14 to Facebook advertisers. Some of them are real and some are imagined. But the biggest change is one that we don't talk enough about.
It absolutely baffles me that Facebook doesn't do more to inform marketers and advertisers of organic conversions. They have the information. It wouldn't be hard to surface it. And this information could significantly impact our overall impressions of a post or ad. More on today's Shot!