Videos

Meta ads optimization is literal. Once you accept this, strategies will become clearer. Optimize for the action that you want.

Happy Thanksgiving! On a day of gratitude and every day, I appreciate you. I hope you're able to relax, kick your feet up, and enjoy some time with friends and family. Cheers to you!

Use Breakdowns to view how each text or creative variation performs in Ads Manager.

What are CPMs doing right now? Meta CPM has been down year over year in every quarter of 2023, as well as last Q4. Is holiday CPM finally going up this year? That could be the case...

Will CPMs go up with competition this holiday season? Once an automatic, that may not be the case anymore. Here's why...

Remember that two-week deadline when Meta was facing a behavioral targeting apocalypse in the EU? Well, that deadline has passed, and everything continues as it was before. Now what?

Breakdowns are awesome. They are a great way to uncover valuable information in Ads Manager.

This video is a step-by-step tutorial for setting up the Conversions API Gateway using Stape. A written tutorial, including the link for starting this setup process, can be found here: https://jonloomer.com/stape API Gateway is the best way to set up Conversions API. Unlike many of the methods, API Gateway can…

This is the easiest way to set up API Gateway. It allows you to quickly set up the Conversions API at a much lower cost than using an AWS server. Read the full tutorial at https://jonloomer.com/stape NOTE: I get nothing from Stape for mentioning this.

Meta has a problem related to the prompt they are rolling out in the EU to choose between a paid, ad-free subscription option or using those apps the way they always have, free and without ads. Users completely misunderstand what it means.

If you're hoping to run Meta ads to promote your Facebook group, there are actually two different ways to do it. If you don't see the first, you may see the second.

Meta announced several lead ads updates for the updates. Most interesting may be more full campaign automation powered by AI, which sounds a lot like Advantage+ Shopping, but for lead generation.

If you subscribe to an ad-free Facebook or Instagram in the EU, your ability to run ads may be limited. Make sure you read the fine print before subscribing. And maybe just don't subscribe at all...

Meta is partnering with Amazon to allow users to purchase through Amazon on Facebook and Instagram ads without leaving those apps. Here's how that works...

Meta and Amazon are partnering to bring Meta ads that allow you to purchase through Amazon without leaving Facebook or Instagram. Unfortunately, this will not solve the tracking and attribution issues associated with Meta ads to Amazon.

You can finally promote Facebook groups in Ads Manager. More advertisers are getting access to this now. Use the Engagement objective, select the Facebook Group conversion location, and then select the group you want to promote under Destination when creating the ad.

You've likely seen that behavioral targeting related to Facebook and Instagram may get banned in the EU. But, what does that actually mean? I have not seen a definition of "behavioral advertising" from regulators. I did find this one in relation to this case from the AP: "Behavioral advertising, used…

Facebook users in the EU are starting to get this prompt to choose whether they will continue using Facebook and Instagram for free with ads or ad-free through a paid subscription.

You can now choose the Flexible format when creating an a using the Traffic location and Website conversion location. You can add a combination of up to 10 images and videos.

Why aren't your custom events updating? It's probably because you haven't verified them yet. Here's what you need to do...

Meta is rolling out a lead form update that allows you to create a new form based on a template. Here's how it works...

Meta is rolling out Greater Daily Budget Flexibility, allowing them to spend up to 75% more than your daily budget to take advantage of opportunities. Here are the details...

We need to talk about this... If you’re an advertiser, you’ve probably seen an article recently about how Meta will be banned from behavioral targeting in the European Union within two weeks. I’ve had so many people send it to me. Here's one of those articles: https://www.reuters.com/technology/facebook-owner-faces-eu-ban-targeted-advertising-norway-says-2023-11-01/ It sounds scary,…

Meta is rolling out Budget Scheduling to allow you to schedule budget increases for specific time periods. Here's how it works...