We know that website custom audiences will shrink due to iOS opt-outs. What we don't know, because Facebook never makes it clear, is to what extent this is the case. Not to mention, they never address specific scenarios that could create loopholes or confusion related to these opt-outs.
Back in 2021, the Attribution Setting was born. This new unified setting took the place of the Conversion Window and Attribution Window from the pre-iOS world. This works differently than it did before, and it's important to understand how this impacts your advertising.
If you advertise for clients, you surely need to get approval on ad creative before ads can go live. There are two primary ways to do this.
Audience fragmentation can become an issue when running multiple ad sets with different audiences that promote ads with similar creative and setup. The result can be less efficiency with your ad spend. Luckily, you can manage this with Automated Rules.
Instead of creating multiple ads or running a split test, you may instead want to turn on Dynamic Creative. Here's how it works and some things to consider...
Dynamic Creative is a nice option that helps you find the best combination of assets to get you, in theory, the best possible results. But, how do you view the best performing combinations?
Call extension ads are different from your typical call ads, which start a phone call as soon as you click them in the news feed. Instead, a call extension ad looks like a link ad. When clicked, it loads a page of your website. But, there's a persistent "Call" button…
Facebook lead ads have been around for a LONG time. While I don't use them exclusively for lead collection, they should be a part of every advertiser's toolbox. Here's a closer look at their advantages and disadvantages.
Web events are critical to conversion reporting, optimization, and website retargeting. Here's an introduction to how it works and what you need to know. For more info, go to https://jonloomer.com/events-intro
A consistent, motivated approach to content creation needs a spark, however small. Don't worry about perfection. Start somewhere. Create. Here's how that happened for me...
Facebook added an option when using Dynamic Creative called Optimize Creative For Each Person. This is actually a pretty big enhancement that allows Facebook to make major edits to your ads if it's believed that a user will respond favorably to them. Check it out...
Multiple Text Options is a great feature to use when you aren't sure of the best text to use in the primary text, headline, and link description fields. But, there are some things to consider first.
Facebook/Meta is really bad at naming stuff. There are several ad creative optimization features that have similar names or function in close to the same way. It's no wonder they're easily confused. I try to clear it up in this episode.
Facebook is rolling out a new ads creative optimization feature called Dynamic Experiences. Here's how it works and what you need to know...
If you ever want to figure out the best creative, audience, optimization, placement, or strategy to use, a good option is Facebook's built-in A/B Test feature. Here's how it works...
I've long complained about how Facebook removed the Compare Attribution feature from Ads Manager during the iOS 14+ changes of 2021. Well, it turns out that a workaround still exists -- though it's strangely buried in a way that makes little sense.
Within custom Facebook ad reports, you can choose to have regular emails sent (daily, weekly, or monthly) with your saved report to specific members of your team. Here's how...
One of the biggest challenges Facebook advertisers face is scaling. You can get great initial results, but either they don't last or everything collapses when you increase the budget. There are four strategies to try, depending on your business, to effectively scale.
Facebook (or Meta) just announced that it is renaming its ad automation tools Meta Advantage. Does that mean new features and functionality are coming? What does it mean for the future of advertising optimization and automation?
How much should you spend on Facebook ads? I get asked this a lot. There isn't a simple answer, but there are several factors to consider when determining how much you need to spend to get the results you want.
Earlier, I published a Shot about the basics of Meta Advantage. But, this topic deserves more attention. Here, I dig into precisely what this means -- not only now, but potentially for the future. And I have my concerns.
Do you use the word 'Meta' when referring to the family of apps related to Facebook, Instagram, WhatsApp, and Messenger? I've had a bit of a personal protest against the change. Here's my old man rant on why it's been so hard for me to say 'Meta.'
Facebook is going to start punishing video posts that utilize "watchbait" by withholding important information, using sensationalized language, and misleading the viewer. So, why am I skeptical?
There are plenty of good business reasons for merging Facebook business pages. There are also several obstacles to doing it. Some of these you can correct and some you can't.
