The ad auction is what determines who sees an ad. How do you win an auction? Your ad needs to have the highest total score, which is based on three different factors. Let's discuss...
Facebook has started rolling out custom formatting for ad reports, and it could be super helpful. Here's how to find out whether you have it, how it might be used, and my one big issue with it.
Automatic Events can help you set up those pesky standard events automatically (hence the name) without code. Here's how to turn them on...
Advanced Matching is a little thing that can provide incremental improvements to your conversion attribution, optimization, and targeting. Here's what you need to know...
If you've run any video ads at all, you're undoubtedly familiar with auto-play. This can be good and bad, but it ultimately complicates reporting. You're going to get a whole lot of video plays, but you lose some context on the quality of those views. You can get this back…
If you've spent any time in Events Manager, you've surely received notifications from Facebook related to unrecognized domains sending events from your pixel. You can control this using a setting called Traffic Permissions.
Oh, this was fun. In this episode of The Pubcast, I take a trip down memory lane and remember some of the things that you may have forgotten about Facebook, Facebook marketing, and Facebook ads from as long as a decade ago. Remember That??
Most advertisers understand the importance of domain verification since the rollout of iOS 14+ changes in 2021. But there is actually another reason to claim ownership of your website beyond the benefits of configuring your web events.
We know that website custom audiences will shrink due to iOS opt-outs. What we don't know, because Facebook never makes it clear, is to what extent this is the case. Not to mention, they never address specific scenarios that could create loopholes or confusion related to these opt-outs.
Back in 2021, the Attribution Setting was born. This new unified setting took the place of the Conversion Window and Attribution Window from the pre-iOS world. This works differently than it did before, and it's important to understand how this impacts your advertising.
If you advertise for clients, you surely need to get approval on ad creative before ads can go live. There are two primary ways to do this.
Audience fragmentation can become an issue when running multiple ad sets with different audiences that promote ads with similar creative and setup. The result can be less efficiency with your ad spend. Luckily, you can manage this with Automated Rules.
Instead of creating multiple ads or running a split test, you may instead want to turn on Dynamic Creative. Here's how it works and some things to consider...
Dynamic Creative is a nice option that helps you find the best combination of assets to get you, in theory, the best possible results. But, how do you view the best performing combinations?
Call extension ads are different from your typical call ads, which start a phone call as soon as you click them in the news feed. Instead, a call extension ad looks like a link ad. When clicked, it loads a page of your website. But, there's a persistent "Call" button…
Facebook lead ads have been around for a LONG time. While I don't use them exclusively for lead collection, they should be a part of every advertiser's toolbox. Here's a closer look at their advantages and disadvantages.
Web events are critical to conversion reporting, optimization, and website retargeting. Here's an introduction to how it works and what you need to know. For more info, go to https://jonloomer.com/events-intro
A consistent, motivated approach to content creation needs a spark, however small. Don't worry about perfection. Start somewhere. Create. Here's how that happened for me...
Facebook added an option when using Dynamic Creative called Optimize Creative For Each Person. This is actually a pretty big enhancement that allows Facebook to make major edits to your ads if it's believed that a user will respond favorably to them. Check it out...
Multiple Text Options is a great feature to use when you aren't sure of the best text to use in the primary text, headline, and link description fields. But, there are some things to consider first.
Facebook/Meta is really bad at naming stuff. There are several ad creative optimization features that have similar names or function in close to the same way. It's no wonder they're easily confused. I try to clear it up in this episode.
Facebook is rolling out a new ads creative optimization feature called Dynamic Experiences. Here's how it works and what you need to know...
If you ever want to figure out the best creative, audience, optimization, placement, or strategy to use, a good option is Facebook's built-in A/B Test feature. Here's how it works...
I've long complained about how Facebook removed the Compare Attribution feature from Ads Manager during the iOS 14+ changes of 2021. Well, it turns out that a workaround still exists -- though it's strangely buried in a way that makes little sense.