Videos

Did the Inspect Tool disappear from Facebook Ads Manager? Facebook also seems to have removed Help Center articles on the topic. #facebookads

I'm often asked this question by advertisers in relation to creative ad fatigue. Your ad won't typically be as effective on day 200 as it is on day two. Why? After a while, it will begin to show to the same people over and over and your engagement rate is…

What video editing software should you use? First, I think the question may be misguided. The software you use is far down the list of important factors that impact the success of your videos. You need good content. But there are also limitless ways to edit your video. There are…

Here’s how to find out where your Facebook conversion events occur by URL. This is especially useful for a couple of scenarios. 1. You are suddenly getting a ton of conversions, and you don't know why. It could be due to spam bots. This can help you isolate where those…

Where are you struggling with video creation? What's keeping you from getting started? What can I do to help you in 2023?

This is a sound test comparing the Blue Yeti Pro vs. the Shure MV7. I've used Blue Yetis for the past 10 years. It was my first podcasting microphone. I've used the Blue Yeti Pro since 2017. But it felt like it was time to move on. This comparison is…

Do you know how to view the Purchase Conversion Value of your Facebook ads? This is really important info, but you often have to search to find it. You can also add a column for ROAS. This is especially helpful for understanding the success of your ads. It's one thing…

This is a really cool use of ChatGPT to generate Facebook pixel code. You just need to know some basic information: - Product Name - Value - Currency Go to ChatGPT and type in this prompt: "Generate Facebook pixel event code for a purchase based on the following information:" Then…

This was a pleasant surprise (I swear I didn't search out this scenario). Ten of the 11 links that were cited that contributed to this answer came from my blog posts. NOTE: I use the Chrome plugin so that ChatGPT can get access to the internet. That's why the sourcing…

Agency owners, what do you need in 2023? How can I help? #advertising #agencies

You should establish revenue and KPI goals, too. But in order to reach those goals, you need to show up every day. To make sure that happens, you should establish content marketing production goals.

If you've created short-form video for TikTok and Instagram Reels, you know how frustrating it can be. Your important content can get covered by icons on the side, descriptive text at the bottom, and dead space at the top. The videos can also get cropped on both sides. You need…

Manage Auction Overlap with an Automated Rule. Auction Overlap can negatively impact the distribution of some of your ads, which may make it more difficult to exit the learning phase. You can automatically manage Auction Overlap with rules. You can have Facebook automatically turn off ad sets or turn off…

The delivery of your ads can be impacted by Auction Overlap, but not in the way most advertisers believe. Auction Overlap is when you have two ad sets with ads for the same page that enter the same auction. This can happen when there are people who are within the…

You can create a website custom audience of relevant traffic to your website by keyword. Let's use an example... If I were to launch a training on Facebook ads targeting, I'd want to go after potential customers with ads. In order to be most relevant, I'd want to find those…

You can run Facebook ads that target the people who viewed the most pages of your website. Technically, it's the people who fired the most PageView events. This event fires every time the pixel loads. That could be the same page or it could be multiple pages. When creating a…

Here's how to address location targeting with Facebook ads if you have a worldwide audience. In this case, you run into a dilemma: Do you target worldwide or focus only on a few "core" countries? If you go worldwide, the algorithm will start to favor the cheapest countries to reach.…

Learning how to float... #entrepreneur

Here's a simple way to create a pixel event based on a button click. I use the Pixel Event Setup Tool for this. In this example, I'm creating an Initiate Checkout event when someone clicks on a button that opens a payment form. The reason for this is that the…

Coaching kids baseball and understanding progress in business are strangely similar. It's often difficult for a young player to understand that there are ups and downs in a season. They could be doing everything right but not see the results. Or they might be improving incrementally, but that improvement isn't…

The Pubcast is back! After a long hiatus, Jon invites John Robinson, his business manager and Backup CEO, back to the Pub with drinks in hand. Topics discussed: • Taking the Pubcast for granted • The importance of trying new things • How velocity contributes to learning • Why you…