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Jan. 17, 2025

PUBCAST: News Feed Ads Strategies, New Graph Search Changes and Facebook's Life Cycle with Blake ...

Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with social media consultant, surfer and author Blake Jamieson to discuss the latest news and strategies for Facebook marketing: Here are a few things they covered… • His upcoming book Social Hustle Surf, and discussion…

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Jan. 17, 2025

PUBCAST: Latest FB Changes: Ad Flow, Objectives & Insights. Join the new Pubcast Featured Fan seg...

Show Notes for this week’s Pubcast: Become a Featured Fan on the Pubcast! Click JonLoomer.com/awesome (http://jonloomer.com/awesome) - Subscribe via iTunes - Review the Pubcast - Leave a question Transition to Infusionsoft - I need a VA with Infusionsoft experience! - email jon@jonloomer.com JonLoomer.com/mini-webinar (http://jonloomer.com/mini-webinar) - Go sign up! - 4-4:30p…

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Jan. 17, 2025

PUBCAST: If Mark Zuckerberg Could Grant Me 3 Facebook Wishes & New Changes w/Custom Audiences & E...

Pull up a barstool! Here’s this week’s show notes: 11) New Featured User Question Segment -If I could interview Mark Zuckerberg and he would grant me 3 Facebook wishes... - Premium Support (live chat) - Better interface for Power Editor - Allow anyone to access any test feature they want…

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Jan. 17, 2025

PUBCAST: New Insights Training Course, New Website Retargeting Feature and the Importance of Rech...

Pull up a barstool! Here’s this week’s show notes: * Why no guests for now * Featured Fan Segment - Featured Fan #1: Barry Tubwell - Q: Paid Post (CPM or oCPM) - Promoting a Product (CPM or oCPM) - Featured Fan #2: Cathy - Q: New client with 7k…

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Jan. 17, 2025

PUBCAST: New Custom Audience Features: Is it Ethical? Learn 5 Creative Uses for it and 5 Importan...

Pull up a barstool! Here's this week's show notes: FB Marketing Advanced University: Insights •Multiple sections of lessons, from beginner to advanced •Completely self-serve — Learn at your pace! •Written lessons •Video lessons •A daily assignment to hold you accountable •The option to subscribe to a different lesson emailed to…

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Jan. 17, 2025

PUBCAST: Being in Business for 2 Years: A Retrospective & Why Advertising on Facebook is Worth It

Pop a bottle! Here's this week's show notes: 2 Year Retrospective * Beginning to Now * First post: Why I started my Facebook Page. * Virtually no engagement the first month. * First year-plus, experienced some solid growth. * It wasn’t until this year — Beginning in July — when…

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Jan. 17, 2025

PUBCAST: Advanced Facebook Advertising with Andrew Foxwell

Pull up a bar stool! Here's this week's show notes: - Sidebar vs. News Feed vs. Mobile: Click here for the blog post (http://www.jonloomer.com/2013/11/18/facebook-ads-cost-per-action-placement/) - Most advertising goes into mobile focus - FBX - Why Andrew doesn't recommend ever using a lifetime budget - What number Andrew recommends is the…

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Jan. 17, 2025

PUBCAST: How I turned $230 into $1000+ using a FB Offer, FB Link Algorithm Changes, & why I did a...

Pull up a barstool! Here are this week’s show notes: · Speaking at the Inside Social Marketing conference in NY 12/4/13 o Social Media Metrics: What Does it all Mean? § Measuring ROI § Importance of conversion tracking § Right column success · Facebook’s Link Algorithm Change o Traffic to…

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Jan. 17, 2025

PUBCAST: Overcoming a Drop in Facebook Reach and How to Build an Audience the Right Way with Chad...

Pull up a barstool! Here’s this week’s show notes: REACH - Story in AdAge TWITTER - Unreasonable Expectations REACHING WITHOUT ENGAGEMENT - Companies treat social media like billboards MARKETERS LEAVING - Competition How to Reach More Fans Organically - When your fans are online (EdgeRank Checker also including this in…

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Jan. 17, 2025

PUBCAST: 14 Goals You Should Implement in 2014

COACHING -jonloomer.com/coach (http://jonloomer.com/coach) LAS VEGAS NMX REFLECTING ON 2+ YEARS GOALS FOR 2014 1. Share More Frequently 2. Establish a Facebook Sales Funnel 3. Target email subscribers with link shares 4. Retarget website visitors 5. Create a Saved Target Group in Power Editor 6. Try oCPM (again) 7. Try the…

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Jan. 17, 2025

PUBCAST: Is Facebook Organic Reach Under Reported? Also: Why Bad FB Marketing Ruins Ad Targeting ...

Is Facebook Organic Reach under reported? • My reported bug: https://developers.facebook.com/x/bugs/1432813043619820/ • Clarification from Facebook about Total/Organic/Paid Reach on help center: https://www.facebook.com/help/207514762649219 • About my controlled test Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting * Twitter Ads * Facebook Interest Targeting * Buying likes, trading likes/reciprocation, Fan…

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Jan. 17, 2025

PUBCAST: Time Management, Networking Tips, and Successful Business Strategies with NYT Best Selli...

Chris Brogan: Owner Magazine (Publisher) Human Business Works (CEO/President) Keynote Speaker Consultant to big brands like Disney, Microsoft, Coke, Pepsi, Google New York Times bestselling author of six books (The Impact Equation, Trust Agents w/ Julien Smith) Lives in Mass Blogged since 1998 Podcast: The Human Business Way Recorded podcasts…

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Jan. 17, 2025

Facebook Fraud Response: Are Facebook Ads a Waste of Money?

This is a bit of an experiment. The written version of this blog post is found here: https://www.jonloomer.com/facebook-fraud-response/ Do you like having an audio version? Let me know!

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Jan. 17, 2025

WCA Lookalike: Target Facebook Users Similar to Website Visitors

This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-wca-lookalike-audiences/

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Jan. 17, 2025

PUBCAST: Blogging Tips to Success & Facebook's Call to Action Buttons

FACEBOOK CALL TO ACTION BUTTONS • What they are • Why it’s a big deal • Creating for ads • Creating for organic posts • How to use BLOGGING TIPS TO SUCCESS • Reflection… • TIPS

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Jan. 17, 2025

The Death of Facebook Interest Targeting: Shifting Budget Priorities

This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-ads-interest-targeting/

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Jan. 17, 2025

PUBCAST: Closing Out The Year in Style

My last episode of 2013! Pull up a barstool... - New Infographic - jonloomer.com/infographic (http://jonloomer.com/infographic) - Final Word on Reach - EdgeRank Checker post - 12.6% reach in September - Now 7.7% - About 3/4 of brands impacted. Some Crushed - Those crushed typically only sent links to their own…

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Jan. 17, 2025

PUBCAST: Website User Custom Audience - HUGE News!

Topics: • Website User Custom Audience (HUGE!) • Why you shouldn’t build a business entirely through Facebook • You’re more than a marketer • Continuing to build my business • Sign up for my weekly mini-webinar Website Custom Audiences: http://jonloomer.com/wca You're More Than a Marketer (http://www.jonloomer.com/2014/01/28/more-than-a-marketer/) Why You Shouldn't Build…

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Jan. 17, 2025

PUBCAST: Experimenting with Facebook Website Custom Audiences (And a Celebratory Beer)

SME Top 10 - Grateful. Thanks to SME, the judges and YOU! - Congrats to the others on the list as well as those who didn’t make it. Use it as motivation! - 300k page views in January - Diversifying into blog coaching? But how? - How does this change…

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Jan. 17, 2025

PUBCAST: Making the Shift with Facebook Ads

Facebook Fraud Response: Are Facebook Ads a Waste of Money? • http://www.jonloomer.com/2014/02/11/facebook-fraud-response/ • Virtual Bagel experiment (http://www.bbc.co.uk/news/technology-18819338) • Virtual Cat (https://www.facebook.com/MyVirtualCat) • My issues when Optimized CPM first came out (http://www.jonloomer.com/2012/07/22/facebook-advertising-fake-profiles/) • My entire Facebook strategy is based on building a relevant audience (http://www.jonloomer.com/2013/09/04/facebook-sales-funnel/) • How I Got 35X ROI…

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Jan. 17, 2025

PUBCAST: Geek Out With Andrew Foxwell on Facebook Ads

This episode was broken down into the following sections: • WhatsApp Acquisition • The Value of Facebook Ads • The Power of Website Custom Audiences • Using Facebook Ad Reports [Tweet "Geek Out! Beer, Andrew Foxwell and Facebook Ads"] Thanks to my friend and fellow Wisconsinite, Andrew Foxwell of Foxwell…

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Jan. 17, 2025

Facebook Did Something and Marketers Will Screw it Up

This is the audio version of a blog post found at https://www.jonloomer.com/facebook-marketers-screw-it-up/

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Jan. 17, 2025

New Facebook Advertising Campaign Structure: The Addition of Ad Sets

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-campaign-structure/

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Jan. 17, 2025

PUBCAST: Keeping it Real, The New Facebook Ad Campaigns, and Facebook Page Tagging

This episode was broken down into the following sections: • Balancing Work and Home: It's okay • The New Facebook Ad Campaign • Facebook Page Tagging Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: • New Facebook Advertising…

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