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Jan. 17, 2025

PUBCAST: Overcoming a Drop in Facebook Reach and How to Build an Audience the Right Way with Chad...

Pull up a barstool! Here’s this week’s show notes: REACH - Story in AdAge TWITTER - Unreasonable Expectations REACHING WITHOUT ENGAGEMENT - Companies treat social media like billboards MARKETERS LEAVING - Competition How to Reach More Fans Organically - When your fans are online (EdgeRank Checker also including this in…

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Jan. 17, 2025

PUBCAST: 14 Goals You Should Implement in 2014

COACHING -jonloomer.com/coach (http://jonloomer.com/coach) LAS VEGAS NMX REFLECTING ON 2+ YEARS GOALS FOR 2014 1. Share More Frequently 2. Establish a Facebook Sales Funnel 3. Target email subscribers with link shares 4. Retarget website visitors 5. Create a Saved Target Group in Power Editor 6. Try oCPM (again) 7. Try the…

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Jan. 17, 2025

PUBCAST: Is Facebook Organic Reach Under Reported? Also: Why Bad FB Marketing Ruins Ad Targeting ...

Is Facebook Organic Reach under reported? • My reported bug: https://developers.facebook.com/x/bugs/1432813043619820/ • Clarification from Facebook about Total/Organic/Paid Reach on help center: https://www.facebook.com/help/207514762649219 • About my controlled test Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting * Twitter Ads * Facebook Interest Targeting * Buying likes, trading likes/reciprocation, Fan…

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Jan. 17, 2025

PUBCAST: Time Management, Networking Tips, and Successful Business Strategies with NYT Best Selli...

Chris Brogan: Owner Magazine (Publisher) Human Business Works (CEO/President) Keynote Speaker Consultant to big brands like Disney, Microsoft, Coke, Pepsi, Google New York Times bestselling author of six books (The Impact Equation, Trust Agents w/ Julien Smith) Lives in Mass Blogged since 1998 Podcast: The Human Business Way Recorded podcasts…

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Jan. 17, 2025

Facebook Fraud Response: Are Facebook Ads a Waste of Money?

This is a bit of an experiment. The written version of this blog post is found here: https://www.jonloomer.com/facebook-fraud-response/ Do you like having an audio version? Let me know!

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Jan. 17, 2025

WCA Lookalike: Target Facebook Users Similar to Website Visitors

This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-wca-lookalike-audiences/

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Jan. 17, 2025

PUBCAST: Blogging Tips to Success & Facebook's Call to Action Buttons

FACEBOOK CALL TO ACTION BUTTONS • What they are • Why it’s a big deal • Creating for ads • Creating for organic posts • How to use BLOGGING TIPS TO SUCCESS • Reflection… • TIPS

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Jan. 17, 2025

The Death of Facebook Interest Targeting: Shifting Budget Priorities

This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-ads-interest-targeting/

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Jan. 17, 2025

PUBCAST: Closing Out The Year in Style

My last episode of 2013! Pull up a barstool... - New Infographic - jonloomer.com/infographic (http://jonloomer.com/infographic) - Final Word on Reach - EdgeRank Checker post - 12.6% reach in September - Now 7.7% - About 3/4 of brands impacted. Some Crushed - Those crushed typically only sent links to their own…

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Jan. 17, 2025

PUBCAST: Website User Custom Audience - HUGE News!

Topics: • Website User Custom Audience (HUGE!) • Why you shouldn’t build a business entirely through Facebook • You’re more than a marketer • Continuing to build my business • Sign up for my weekly mini-webinar Website Custom Audiences: http://jonloomer.com/wca You're More Than a Marketer (http://www.jonloomer.com/2014/01/28/more-than-a-marketer/) Why You Shouldn't Build…

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Jan. 17, 2025

PUBCAST: Experimenting with Facebook Website Custom Audiences (And a Celebratory Beer)

SME Top 10 - Grateful. Thanks to SME, the judges and YOU! - Congrats to the others on the list as well as those who didn’t make it. Use it as motivation! - 300k page views in January - Diversifying into blog coaching? But how? - How does this change…

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Jan. 17, 2025

PUBCAST: Making the Shift with Facebook Ads

Facebook Fraud Response: Are Facebook Ads a Waste of Money? • http://www.jonloomer.com/2014/02/11/facebook-fraud-response/ • Virtual Bagel experiment (http://www.bbc.co.uk/news/technology-18819338) • Virtual Cat (https://www.facebook.com/MyVirtualCat) • My issues when Optimized CPM first came out (http://www.jonloomer.com/2012/07/22/facebook-advertising-fake-profiles/) • My entire Facebook strategy is based on building a relevant audience (http://www.jonloomer.com/2013/09/04/facebook-sales-funnel/) • How I Got 35X ROI…

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Jan. 17, 2025

PUBCAST: Geek Out With Andrew Foxwell on Facebook Ads

This episode was broken down into the following sections: • WhatsApp Acquisition • The Value of Facebook Ads • The Power of Website Custom Audiences • Using Facebook Ad Reports [Tweet "Geek Out! Beer, Andrew Foxwell and Facebook Ads"] Thanks to my friend and fellow Wisconsinite, Andrew Foxwell of Foxwell…

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Jan. 17, 2025

Facebook Did Something and Marketers Will Screw it Up

This is the audio version of a blog post found at https://www.jonloomer.com/facebook-marketers-screw-it-up/

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Jan. 17, 2025

New Facebook Advertising Campaign Structure: The Addition of Ad Sets

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-campaign-structure/

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Jan. 17, 2025

PUBCAST: Keeping it Real, The New Facebook Ad Campaigns, and Facebook Page Tagging

This episode was broken down into the following sections: • Balancing Work and Home: It's okay • The New Facebook Ad Campaign • Facebook Page Tagging Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: • New Facebook Advertising…

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Jan. 17, 2025

A Second Test: Are Brands Organically Reaching the Facebook News Feed?

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-reach-experiment/

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Jan. 17, 2025

Facebook Page Timeline Redesign: The One Important Change

This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-page-timeline-redesign/

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Jan. 17, 2025

PUBCAST: The Changeup: Facebook Timeline, Newsfeed and Scheduled Posts

This episode was broken down into the following sections: • The Balancing Act : Baseball vs. Work • Facebook Timeline Redesign • The "New" Newsfeed • Organic Posts are Alive! • Save Time: Scheduling Posts Mentioned and Related Links Following are links that were either mentioned during this episode or…

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Jan. 17, 2025

PUBCAST: Building a Business: The Importance of Structure

This episode was broken down into the following sections: • Going Outside of our Comfort Zone • Business Structure: Know When to get Help • Reaching Milestones: Setting Business Goals • My Story Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant…

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Jan. 17, 2025

PUBCAST: Breaking Down the Facebook News Feed with Chad Wittman

This episode was broken down into the following sections: • The Rollout of the New New Newsfeed • The Composition of the Newsfeed • Reaching Fans Organically Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: • The Changeup:…

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Jan. 17, 2025

Facebook Lookalike Audiences: Website Visitors, Fans and Conversions

This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-lookalike-audiences-wca-fans-conversions/

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Jan. 17, 2025

PUBCAST: Get out the Guinness! A Lesson Learned: You CAN Do it!

This episode was broken down into the following sections: • Social Media Marketing World Rocks! • Tales From My Session • A Lesson Learned • My Presentation Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: • 2 Years…

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Jan. 17, 2025

Facebook Content Strategy: Is it Better to Post at Non-Peak Times?

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-content-strategy/

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