Back in August, Meta announced that unique conversion metrics would be deprecated. Now that they've been removed from Ads Manager, here's what you should use instead. Read more at https://jonloomer.com/first.
Does Meta ignore audience suggestions when using Advantage+ Audience? Here's yet another example using suggested age range that shows just that...
Here are my takeaways for Meta's Q3 earnings: 1. Ad revenue is up, 2. Average price per ad is up, 3. Ad impression growth is slowing, 4. Threads at 275 Million monthly users and 1 Million new users every day, and 5. Threads monetization not imminent. See more at https://jonloomer.com/q3.
Do you ever use the Daily Unique Reach performance goal? It's one of the oldest optimization options, but I hadn't used it in many years. When I did, delivery was erratic. Do you see this, too?
What is your Facebook page's ad limit? Meta began enforcing this limit in 2019 to prevent advertisers from running too many ads at once, which hurts performance. Here's how to find yours.
A point of confusion among advertisers is understanding when their targeting inputs are respected and when they aren't. I created a grid for easy reference. View it at jonloomer.com/inputs.
Have you seen this update to Events Manager? View value and currency metrics in a new table type. Here's how it looks...
Black Friday is about a month away, and it's time to start planning your offer now. What will your offer be? What does the launch strategy look like?
If you want your agency to last through 2025 and beyond, it's important that you highlight services that will continue to make an impact. Here's where you should start...
If you run an agency, it's time to start pivoting away from highlighting your targeting strategies as the value proposition that differentiates you. Here's why...
More remarketing happens naturally than is shown with breakdowns of audience segments. That's because audience segments don't include types of remarketing associated with your Facebook page and Instagram account.
I use Advantage+ Audience in most cases now, but there are exceptions. Here's how Meta could improve it...
What's going on with the Event Testing tool in Events Manager? I often use this to test events, but it does not seem to be working right now. How about you?
Meta is rolling out the ability to turn off comments on ads. If you have this update, here's where to find it. But, should you use it?
It doesn't matter that the simplest approach may be the most effective. Simple doesn't sell. Advertisers assume complicated is better.
There's a labeling problem with Advantage and Advantage+, and it's all Meta's fault. It doesn't matter the experience level. Most advertisers confuse the terms.
Are you violating Meta's custom audience terms? This is actually something I wrote about more than a decade ago, and it remains relevant today.
What will targeting look like a year from now? I don't have a crystal ball, but it's not all that difficult to follow the trends.
Let's discuss how we got here with ad targeting. It's not by accident. It's not because Meta wants to make things more difficult. There are clear motivating factors.
Back in April, Meta began rolling out Opportunity Score. Well, now it seems to have disappeared. Has Meta abandoned it?
Advertisers' least favorite Advantage+ Creative enhancement is getting a rebrand. Image Templates are now Overlays.
While a simplified approach is advised for all budgets, it's especially true for small budget advertisers. Here's why...
When you create a new ad account, you will now be required to verify a phone number before publishing a new ad.
Are you circumventing systems or evading enforcement? These are some of the most common reasons for ads getting ads rejected and ad accounts shut down.