If you're a Facebook advertiser, embrace the phrase "It Depends..." You'll use this phrase to answer questions from potential clients, current clients, and higher-ups. It's not a copout. Too many questions about Facebook advertising assume an easy answer. But this stuff isn't black and white. Don't try to give universal…
Stop blaming the system when your Facebook ads aren't working... I'll often hear people say that Facebook ads don't work. Well, no. They don't work for you. The way you're using them. But they could work for you. It's not that Facebook ads always work either. They aren't some magical…
This is the number one skill of successful Facebook advertisers... Those who are most successful with Facebook ads have an underlying curiosity that others don't. They align their goals with an understanding of how things work... and THEY EXPERIMENT. They don't ask, "Should I do this?" They throw caution to…
Here's how I'm thinking about using AI for my business on my website... Ever since the explosion of ChatGPT and AI tools, I've been thinking about how I can take advantage of it. It's been a bit overwhelming because there are dozens of new and unproven tools every day. Most…
Dangerous links are getting shared by Meta Verified -- and Meta branded -- pages like several called "Meta Ads." How is this happening?? The new Meta Verified program was rolled out to users and creators. It's not yet available to business pages, unless some are part of a test. My…
This is the most surprising report related to user engagement on the Facebook platform... In Meta's 1Q earnings report for 2023, a good number to look at for health of the platform is Daily Active Users vs. Monthly Active Users. This helps us look beyond whether there was simply growth…
Meta ad prices dropped for the fifth consecutive quarter year-over-year. How is that possible? Here are five potential explanations... 1. User Growth. While users grew only 5% year-over-year, it still helps increase inventory. 2. User Activity. Amazingly, DAU vs. MAU hit an all-time high in the first quarter of 2023.…
Meta released their quarterly earnings, and something isn't adding up. 1. The Price Per Ad is down 17% year over year. This is the fifth quarter in a row that the Price Per Ad has dropped. 2. Ad Impressions are up 26% year over year. 3. Meta monthly active users…
Here's my camera setup for recording videos. I don't use a DSLR or another camera. I just use my iPhone 14 Pro. Here are the main things that I do... 1. I prop my phone up on a small tripod on my desk to get the proper eye level so…
This is the one guaranteed Facebook ad hack that will work regardless of your budget, industry, or product... Yeah, whatever. Did you seriously buy into this nonsense? No such thing exists. Whether or not a strategy works depends heavily on your budget, industry, copy and creative, landing page, optimization, targeting,…
The Custom form type for Facebook lead ads is now Rich Creative. Here's what you need to know... I've heard rumors from Facebook advertisers that the Custom form type was removed from lead ads. I thought this was weird since this feature is only five or six months old, and…
This is a big deal. It doesn't appear that everyone has this change yet, but it appears to be an actual thing. The location targeting drop-down is going away. Only target people "living and or recently in" this location will be used going forward. There isn't an official statement from…
So... This is a silly little thing, but it's something to consider when recording your videos. I often force myself to start a sentence with the word "so" or "but" while recording a video with the intent of being more natural and conversational. The problem is when you start editing.…
This is going to be a super controversial and unpopular opinion... Did I get carried away here?
There's been a big bug fix for Video View audiences related to Facebook Reels engagement (for now). When you create Video View Audiences, you select which videos are the source of engagement to build them for targeting. The problem: Beginning in March, Facebook Reels no longer appeared among videos that…
I started sharing a short-form video on LinkedIn nearly every day starting on November 6. Here's what happened... First, a quick explanation. I started creating short-form videos for TikTok, then Facebook and Instagram Reels, and then YouTube Shorts in October. The next frontier was LinkedIn. Of course, LinkedIn isn't really…
If you think this is easy for me, watch this. One full minute (with some edits!) of trying to say a single sentence that I wouldn't even use in the final cut. The final edit looks pretty good and smooth. That's what you see. But almost every recording has moments…
My Facebook page, Jon Loomer Digital, has existed since November of 2011. There have been a whole lot of ups and downs since then. My peak year was probably 2017. The absolute bottom? It was 2021. That was the first (and hopefully only) year that my total number of followers…
Here's what happened after I published 250 Reels to Instagram in six months... Up until this point, I mostly neglected Instagram. I used it as an ad placement. I still had around 5,000 followers. But I didn't regularly add content. In fact, I had added only 16 videos total up…
Here's what happened once I started publishing to YouTube Shorts every day... I've had a YouTube channel since 2012, but I've used it very inconsistently. While I recently surpassed 15,000 subscribers, much of that growth happened during the first few years. I've mostly neglected the channel for much of the…
Should you be everywhere? I used to agree that you should focus on one or two platforms. My opinion changed with short-form videos. For years, I dedicated almost all of my social media energy to Facebook. I felt like doing otherwise would spread myself too thin. And I also felt…
You can include up to five links on your Instagram profile now. Is this really that big of a deal? Previously, you could only include one. Now, if you edit your profile and click Links, you can include up to five external links. Lots of people are talking about this,…
Audience Fragmentation can hurt your Facebook ad performance. Here's why... If you're like a lot of advertisers, you have multiple -- maybe several -- ad sets within the same campaign. Each ad set represents a different targeting segment. All ad sets optimize for the same action and promote the same…
Auction Overlap can hurt your Facebook ad performance. I've been talking a lot about Auction Overlap lately in response to what some people tell me they're doing related to scaling their campaigns. A common strategy is to duplicate an active campaign, increase the budget with the duplicate, wait until it's…