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May 13, 2023

Understand How the Meta Ads Algorithm Works

Understand how the Meta ads algorithm works and why so that you will know how it can both help you and hurt you. The ads algorithm is super powerful. But it's also not perfect. It's super literal, which is both a good thing and a bad thing. If you optimize…

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May 12, 2023

Be an Ethical Facebook Advertiser to a Fault

Be an ethical Facebook advertiser to a fault. It's not worth the risk... Know the rules inside and out. Some of the rules within Meta's ad guidelines aren't obvious. Read them. Ignorance is not an excuse. Do not bend the rules or work in the gray area that may not…

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May 11, 2023

Update Your Facebook Advertising Assumptions

If you're a Facebook advertiser, challenge yourself to update your assumptions... It's easy to get stuck in our ways. Over the years, we find what works and doesn't work for us. It leads to rigid processes and assumptions that these things will remain the same. But things change. Our assumptions…

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May 10, 2023

If You're a Facebook Advertiser, Embrace That It Depends

If you're a Facebook advertiser, embrace the phrase "It Depends..." You'll use this phrase to answer questions from potential clients, current clients, and higher-ups. It's not a copout. Too many questions about Facebook advertising assume an easy answer. But this stuff isn't black and white. Don't try to give universal…

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May 9, 2023

Stop Blaming the System When Your Facebook Ads Aren't Working

Stop blaming the system when your Facebook ads aren't working... I'll often hear people say that Facebook ads don't work. Well, no. They don't work for you. The way you're using them. But they could work for you. It's not that Facebook ads always work either. They aren't some magical…

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May 8, 2023

The Number One Skill of Successful Facebook Advertisers

This is the number one skill of successful Facebook advertisers... Those who are most successful with Facebook ads have an underlying curiosity that others don't. They align their goals with an understanding of how things work... and THEY EXPERIMENT. They don't ask, "Should I do this?" They throw caution to…

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May 7, 2023

Use an AI ChatBot on Your Website

Here's how I'm thinking about using AI for my business on my website... Ever since the explosion of ChatGPT and AI tools, I've been thinking about how I can take advantage of it. It's been a bit overwhelming because there are dozens of new and unproven tools every day. Most…

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May 6, 2023

Meta Verified and Meta Branded Pages Getting Hacked

Dangerous links are getting shared by Meta Verified -- and Meta branded -- pages like several called "Meta Ads." How is this happening?? The new Meta Verified program was rolled out to users and creators. It's not yet available to business pages, unless some are part of a test. My…

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May 5, 2023

The Most Surprising Number Related to Facebook Engagement

This is the most surprising report related to user engagement on the Facebook platform... In Meta's 1Q earnings report for 2023, a good number to look at for health of the platform is Daily Active Users vs. Monthly Active Users. This helps us look beyond whether there was simply growth…

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May 4, 2023

5 Reasons for a Drop in Meta Ad Prices

Meta ad prices dropped for the fifth consecutive quarter year-over-year. How is that possible? Here are five potential explanations... 1. User Growth. While users grew only 5% year-over-year, it still helps increase inventory. 2. User Activity. Amazingly, DAU vs. MAU hit an all-time high in the first quarter of 2023.…

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May 3, 2023

Meta Released 2023 Q1 Earnings, and Something Isn't Adding Up for Advertising

Meta released their quarterly earnings, and something isn't adding up. 1. The Price Per Ad is down 17% year over year. This is the fifth quarter in a row that the Price Per Ad has dropped. 2. Ad Impressions are up 26% year over year. 3. Meta monthly active users…

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May 2, 2023

Camera Setup for Recording Videos with iPhone

Here's my camera setup for recording videos. I don't use a DSLR or another camera. I just use my iPhone 14 Pro. Here are the main things that I do... 1. I prop my phone up on a small tripod on my desk to get the proper eye level so…

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May 1, 2023

Guaranteed Facebook Ads Hack

This is the one guaranteed Facebook ad hack that will work regardless of your budget, industry, or product... Yeah, whatever. Did you seriously buy into this nonsense? No such thing exists. Whether or not a strategy works depends heavily on your budget, industry, copy and creative, landing page, optimization, targeting,…

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April 30, 2023

Custom Form Type for Facebook Lead Ads is Now Rich Creative

The Custom form type for Facebook lead ads is now Rich Creative. Here's what you need to know... I've heard rumors from Facebook advertisers that the Custom form type was removed from lead ads. I thought this was weird since this feature is only five or six months old, and…

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April 29, 2023

Meta Made a Big Change to Location Targeting

This is a big deal. It doesn't appear that everyone has this change yet, but it appears to be an actual thing. The location targeting drop-down is going away. Only target people "living and or recently in" this location will be used going forward. There isn't an official statement from…

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April 28, 2023

Stop Saying the Word "So"

So... This is a silly little thing, but it's something to consider when recording your videos. I often force myself to start a sentence with the word "so" or "but" while recording a video with the intent of being more natural and conversational. The problem is when you start editing.…

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April 27, 2023

Controversial and Unpopular Opinion

This is going to be a super controversial and unpopular opinion... Did I get carried away here?

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April 27, 2023

Meta Fixes Video View Audiences Bug Related to Facebook Reels Engagement

There's been a big bug fix for Video View audiences related to Facebook Reels engagement (for now). When you create Video View Audiences, you select which videos are the source of engagement to build them for targeting. The problem: Beginning in March, Facebook Reels no longer appeared among videos that…

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April 26, 2023

What Happens When You Share Short-Form Videos on LinkedIn?

I started sharing a short-form video on LinkedIn nearly every day starting on November 6. Here's what happened... First, a quick explanation. I started creating short-form videos for TikTok, then Facebook and Instagram Reels, and then YouTube Shorts in October. The next frontier was LinkedIn. Of course, LinkedIn isn't really…

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April 25, 2023

BLOOPERS: Words Are Hard and It's Okay

If you think this is easy for me, watch this. One full minute (with some edits!) of trying to say a single sentence that I wouldn't even use in the final cut. The final edit looks pretty good and smooth. That's what you see. But almost every recording has moments…

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April 24, 2023

Publishing Reels Every Day Brought My Facebook Page Back to Life

My Facebook page, Jon Loomer Digital, has existed since November of 2011. There have been a whole lot of ups and downs since then. My peak year was probably 2017. The absolute bottom? It was 2021. That was the first (and hopefully only) year that my total number of followers…

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April 23, 2023

The Impact of Publishing 250 Instagram Reels in 6 Months

Here's what happened after I published 250 Reels to Instagram in six months... Up until this point, I mostly neglected Instagram. I used it as an ad placement. I still had around 5,000 followers. But I didn't regularly add content. In fact, I had added only 16 videos total up…

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April 22, 2023

What Happens When You Publish a YouTube Short Every Day

Here's what happened once I started publishing to YouTube Shorts every day... I've had a YouTube channel since 2012, but I've used it very inconsistently. While I recently surpassed 15,000 subscribers, much of that growth happened during the first few years. I've mostly neglected the channel for much of the…

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April 21, 2023

Should You Be on Every Platform? Maybe.

Should you be everywhere? I used to agree that you should focus on one or two platforms. My opinion changed with short-form videos. For years, I dedicated almost all of my social media energy to Facebook. I felt like doing otherwise would spread myself too thin. And I also felt…

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