Subscribe to Podcast Alerts!

Videos

Feb. 2, 2023

Facebook Ads Performance Goals

Facebook added Performance Goals to ad set optimization. Is this a big deal? Nope. It just rewords what was previously "Optimization for Ad Delivery." The options are in plainer language so maybe it's clearer to the advertiser why they are selecting these options. No new functionality. It's just a different…

View more
Feb. 1, 2023

Conditional Formatting is BACK

Remember when conditional formatting disappeared from your Facebook custom ad reports? Well, it's back. Just like it never went anywhere. No explanation. It's just there again. Rejoice!

View more
Jan. 31, 2023

How Are You Using ChatGPT and AI?

How are you using ChatGPT and AI right now? Are you using it to generate copy? Titles? For generating ideas? Are you using third-party tools? What about AI-generated videos and photos? And finally, are you integrating the OpenAI API to automate your systems and processes? What exactly are you doing?…

View more
Jan. 31, 2023

We're Still So Early: ChatGPT and AI with Rachel Woods

Jon and Luke were joined at the Pub by Rachel Woods, founder of The AI Exchange (https://theaiexchange.com/). In addition to being an AI founder, Rachel is a must-follow on TikTok (The.Rachel.Woods), where she creates short videos that make the complex easier to understand. In this episode, Rachel talks about... 2:06…

View more
Jan. 30, 2023

Use ChatGPT for Facebook Advertising

The best way to learn how to use ChatGPT is to ask ChatGPT how to use it. I've been focused on learning the most powerful applications of ChatGPT and AI for Facebook advertisers. Most of the examples I've used are rather basic -- brainstorming and copy creation. But is there…

View more
Jan. 29, 2023

Instant Articles Placement Going Away

The Instant Articles placement is going away from Ads Manager starting in mid-April 2023. Why? Because Instant Articles themselves are going away. Any ad sets that are running at that time will simply remove that placement when this goes into place. You shouldn't see an interruption in delivery. While you're…

View more
Jan. 28, 2023

How to Use ChatGPT to Help Complete an Outline

Here's how I used ChatGPT to help complete an outline for training topics. I'm working on the early stages of a training program about short-form video creation. But I felt like the ideas I had were incomplete. So, I asked ChatGPT. I wanted to give ChatGPT background on what I…

View more
Jan. 27, 2023

Use ChatGPT to Generate Content Ideas

You can use ChatGPT to help brainstorm content ideas. Here are the steps and specific prompts that I used. 1. Provide background regarding the intended audience and ask for 20 ideas. PROMPT: "I have a website that is focused on advanced Facebook advertising techniques. Help me brainstorm ideas for content…

View more
Jan. 26, 2023

Conditional Formatting Disappears from Ads Manager

And now conditional formatting is gone from ad reports? What is going on? [Yes, I said "CUSTOM" formatting in the video, but forgive me.] This was a super valuable feature. It allowed you to use logic rules to define whether results were "good" or "bad" and then color the cells…

View more
Jan. 25, 2023

Have ChatGPT Generate Landing Page Copy

Here's an example of how you can have ChatGPT generate a rough draft of a landing page to promote your agency or business. Start with some basic details and make it clear that you will provide additional information that ChatGPT needs. Once you get your draft, correct it, refine it,…

View more
Jan. 24, 2023

The Future of AI and the Change That's Coming

We. Don't. Like. Change. The future of AI is both exciting and scary. Some of the scary stuff is based on predictions, and we really don't know what's going to happen. Seriously, I don't know. It's not my expertise. But what absolutely is scary is the required change that is…

View more
Jan. 23, 2023

Accounts Center Accounts in Facebook Ads Manager

Accounts are replacing People in your Facebook Ads Manager. You might have started seeing the "Cost Per 1,000 Accounts Center Accounts Reached" metric. This isn't new. It merely replaces Cost Per 1,000 People Reached. You'll see this elsewhere, as well. The Reach metric is no focused on the number of…

View more
Jan. 20, 2023

How ChatGPT Helped During a Client Session

Here's an example of how I used ChatGPT recently to help a one-on-one client. Prior to our session, I wanted to do a little preparation. I know he's been dealing with some challenges related to Shopify, the pixel, and the catalog lately, so I asked ChatGPT some questions. First, I…

View more
Jan. 19, 2023

How ChatGPT Wrote a Movie

This is how ChatGPT wrote a 60-second movie. First, I started with this prompt: "Please generate a video script for a 60 second scene. Two friends are talking. One is a marketer who has been writing and creating videos about how to use ChatGPT. The other is also a marketer…

View more
Jan. 18, 2023

ChatGPT Wrote a Movie

ChatGPT wrote a movie about ChatGPT. I told it that it was a Hollywood blockbuster movie writer, and it wrote the script for a thriller. It also wrote the title. It wrote the “knowing look” at the end. And it wrote the voiceover. Unfortunately, ChatGPT can’t help me act. This…

View more
Jan. 18, 2023

ChatGPT Wrote a Movie

I asked ChatGPT to write a 60-second movie. Here is the result. This was a process. I provided some background of what I wanted. I asked it to tell jokes. I asked it to tell better jokes. I asked it to base characters on characters from TV shows (that didn't…

View more
Jan. 17, 2023

Will ChatGPT Make Your Job Obsolete?

If you have anxiety about ChatGPT and AI making your job obsolete, allow me to talk you off of this ledge. Is it scary? Yes. Absolutely. This technology is likely to be more impactful and disruptive than anything we've seen since the birth of the internet. That's scary. But think…

View more
Jan. 16, 2023

ChatGPT Isn't Meant to Give the RIGHT and ONLY Answer

Many have a fundamental misunderstanding of this and ultimately of why it's valuable. Yesterday, I published a video showing how I created a prompt that gave ChatGPT information about my product and asked it to generate a Facebook ads strategy that consisted of optimization, targeting, copy, and more. ChatGPT did…

View more
Jan. 15, 2023

Use ChatGPT to Generate Facebook Ads Campaign Strategy

View more
Jan. 14, 2023

Watch Out for Advantage Custom Audience when Remarketing

Be extra careful when setting up or editing remarketing campaigns. This can happen to you, too. If you select a website custom audience these days, Facebook will automatically turn on Advantage Custom Audience, which gives them the ability to expand your audience beyond the target group. You may not want…

View more
Jan. 13, 2023

Do You Need a Podcast Guest?

I'm looking to be a guest on more podcasts in 2023. Let's talk about Facebook ads, short-form video, entrepreneurship, and more. Give me a shout!

View more
Jan. 13, 2023

Should You Turn On Multi-Advertiser Ads?

When you create a Facebook ad, a box for Multi-Advertiser Ads is automatically checked. What is this? When checked, this allows Meta to show your ads in the Instagram news feed within a special unit when a person has shown commercial intent. Your ad will be shown in a carousel…

View more
Jan. 12, 2023

Did the Inspect Tool Disappear from Facebook Ads Manager?

Did the Inspect Tool disappear from Facebook Ads Manager? Facebook also seems to have removed Help Center articles on the topic. #facebookads

View more
Jan. 11, 2023

How Often Should You Update Facebook Ad Creative?

I'm often asked this question by advertisers in relation to creative ad fatigue. Your ad won't typically be as effective on day 200 as it is on day two. Why? After a while, it will begin to show to the same people over and over and your engagement rate is…

View more