The divide is growing... It’s crazy how there’s such little middle ground with targeting now. The old-school advertisers refuse to abandon interest and lookalike targeting. They’ve determined going broad with targeting doesn’t work. The other group is on the complete opposite side. They're only using broad targeting now. They think…
I don’t read from a script because that would be super unnatural and uncomfortable... But I do write out a video script. When I first started, I just hit record and started talking. I had a general idea of what I’d talk about, but it wasn’t scripted. That led to…
There’s a new option for Instagram ads... In Ads Manager, create a campaign with the Traffic objective. In the ad set under conversion location, there is now an option for Instagram Profile. When you select it, the performance goal is set to "Maximize number of Instagram profile visits." No other…
Threads on desktop is here... One of the biggest complaints since the launch of Threads, has been the lack of a web or desktop version. Well, that has now been corrected. It’s a bit bare-bones, but you can now log in from the web. You can then view your feed,…
How do you find performance benchmarks? Check it out, Meta has a report for that... Go to your Ad Reports and then Personalized Insights. There you should see highlights of a benchmark report. This compares the results of one of your ad sets to your peers. Click "See Report." The…
Here’s how to test your website events... In Events Manager, go to your data sources and select your pixel. Then go to the Test Events tab. Click the Select Channel dropdown menu and select Website. In this video, we confirm that our website’s events are set up correctly. Just know…
Have you ever seen this error? This is for a lookalike audience found on the Audiences page. Under availability, it says “Audience Not Created.” Hover over the tooltip, and it says... “We couldn’t create your lookalike audience. This may be due to the size of your source. To create a…
Why is Advantage+ Creative on? You might not turn Advantage+ Creative on when you create the ad. But these standard enhancements may be happening anyway. Here’s why... Go to your Ad Account Settings within the Ads Manager menu. Near the bottom, you’ll see Advantage+ Creative. “Your Advantage+ Creative settings apply…
Stop overcomplicating this! Optimize for the action you want... When you set a performance goal of link clicks, landing page views, or engagement, you are likely throwing your money away. Advertisers who do this often make false assumptions. They assume that more traffic will equal more sales. They assume that…
Twelve years ago today, I was laid off... It was the second time I’d get that news in two and a half years. As the main breadwinner for a young family of five, I felt like an utter and complete failure. I didn’t know what to do next. There was…
What’s the ideal ad frequency? What frequency is too high? These questions don’t make sense... Are we talking about a frequency per week? Two weeks? Month? It matters. What placements are you using? Only news feed or all placements? Are we talking about ad set frequency or ad frequency? You…
This video shows how to create an A/B test, go to Experiments in your All Tools menu in Ads Manager. You can test campaign groups, campaigns, or ad sets. With campaign groups, you can group similar campaigns together to compare their performance to another group. In this video, I tested…
You can stop showing me this message now, Meta... This alert has appeared at the top of my Ads Manager for months: “Some interests, demographics, and behaviors are being discontinued on April 6th, 2023.” Every day, I click that X to remove it. Every day, it returns. I’ve even clicked…
How do you get sales with a low budget? It may be trendy to say that remarketing is dead and you should go broad all the time. But that may not be the right approach with a limited budget when you want sales. It’s challenging to optimize for a purchase…
You can set a default Beneficiary and Payer... New rules in the European Union require you to indicate who benefits and who is paying for your ad when targeting people in specific countries in Europe. This is done in the ad set. Meta has now provided a control within your…
What are you scared of? I often hear that advertisers refuse to let clients behind the curtain. They won’t use the client’s ad account because it would give them access to everything: How they set up each campaign and "the secret sauce." They’re afraid that the client could see how…
I cloned my voice to create this video... Maybe it didn't fool you, but this stuff is only getting better. I used Play H.T. with the high-fidelity cloning option. I uploaded 39 of my short-form videos to train it on. It took about an hour for the app to go…
Do we even need advertisers anymore? I’ve heard some advertisers joke that with the advancements in automation and machine learning, businesses may be able to run advertising on their own now. You don’t need to mess around with targeting anymore. Just go broad. You don’t need to pick the highest-performing…
Today (August 10) is a big day for Shops. Hang with me because Meta's page of dates is super confusing... The main thing to understand is that Meta is forcing businesses to enable Checkout with Facebook or Instagram. No more links out from your Shop to your website to complete…
Here’s how to set an Account Spending Limit... This process is found in Payment Activity within the Billing section. There, you'll click the "Payment Settings" button. Then scroll down to the Account Spending Limit section. Click the three dots on the right and select "Set Limit." There you can enter…
What is a campaign spending limit when running Meta ads? When you create or edit a campaign, you have the option of adding a campaign spending limit. There is a minimum campaign spending limit that you can set, depending on the currency. For the US, it’s $100. This is different…
Is a Daily Spending Limit stopping your ads from delivering? If your ads stop spending before reaching your budget and this happens on a daily basis, it could be due to a Daily Spending Limit. This is a maximum amount that your ad account can spend every day and it’s…
Here are four steps to accelerate your growth with Meta ads... First, go to www.jonloomer.com. I update my blog at least a couple of times per week. I write thorough tutorials and about various strategies and experiments I’ve run. Second, use my chatbot! Click the JonBot icon at the bottom…
You've got to be patient with your content... I’m in the middle of a content audit, going back through blog posts from 11-12 years ago. What stood out to me was how I struggled. For so long, I lacked a strong voice, a consistent style, a topic focus, and confidence.…