Stop overcomplicating this! Optimize for the action you want... When you set a performance goal of link clicks, landing page views, or engagement, you are likely throwing your money away. Advertisers who do this often make false assumptions. They assume that more traffic will equal more sales. They assume that…
Twelve years ago today, I was laid off... It was the second time I’d get that news in two and a half years. As the main breadwinner for a young family of five, I felt like an utter and complete failure. I didn’t know what to do next. There was…
What’s the ideal ad frequency? What frequency is too high? These questions don’t make sense... Are we talking about a frequency per week? Two weeks? Month? It matters. What placements are you using? Only news feed or all placements? Are we talking about ad set frequency or ad frequency? You…
This video shows how to create an A/B test, go to Experiments in your All Tools menu in Ads Manager. You can test campaign groups, campaigns, or ad sets. With campaign groups, you can group similar campaigns together to compare their performance to another group. In this video, I tested…
You can stop showing me this message now, Meta... This alert has appeared at the top of my Ads Manager for months: “Some interests, demographics, and behaviors are being discontinued on April 6th, 2023.” Every day, I click that X to remove it. Every day, it returns. I’ve even clicked…
How do you get sales with a low budget? It may be trendy to say that remarketing is dead and you should go broad all the time. But that may not be the right approach with a limited budget when you want sales. It’s challenging to optimize for a purchase…
You can set a default Beneficiary and Payer... New rules in the European Union require you to indicate who benefits and who is paying for your ad when targeting people in specific countries in Europe. This is done in the ad set. Meta has now provided a control within your…
What are you scared of? I often hear that advertisers refuse to let clients behind the curtain. They won’t use the client’s ad account because it would give them access to everything: How they set up each campaign and "the secret sauce." They’re afraid that the client could see how…
I cloned my voice to create this video... Maybe it didn't fool you, but this stuff is only getting better. I used Play H.T. with the high-fidelity cloning option. I uploaded 39 of my short-form videos to train it on. It took about an hour for the app to go…
Do we even need advertisers anymore? I’ve heard some advertisers joke that with the advancements in automation and machine learning, businesses may be able to run advertising on their own now. You don’t need to mess around with targeting anymore. Just go broad. You don’t need to pick the highest-performing…
Today (August 10) is a big day for Shops. Hang with me because Meta's page of dates is super confusing... The main thing to understand is that Meta is forcing businesses to enable Checkout with Facebook or Instagram. No more links out from your Shop to your website to complete…
Here’s how to set an Account Spending Limit... This process is found in Payment Activity within the Billing section. There, you'll click the "Payment Settings" button. Then scroll down to the Account Spending Limit section. Click the three dots on the right and select "Set Limit." There you can enter…
What is a campaign spending limit when running Meta ads? When you create or edit a campaign, you have the option of adding a campaign spending limit. There is a minimum campaign spending limit that you can set, depending on the currency. For the US, it’s $100. This is different…
Is a Daily Spending Limit stopping your ads from delivering? If your ads stop spending before reaching your budget and this happens on a daily basis, it could be due to a Daily Spending Limit. This is a maximum amount that your ad account can spend every day and it’s…
Here are four steps to accelerate your growth with Meta ads... First, go to www.jonloomer.com. I update my blog at least a couple of times per week. I write thorough tutorials and about various strategies and experiments I’ve run. Second, use my chatbot! Click the JonBot icon at the bottom…
You've got to be patient with your content... I’m in the middle of a content audit, going back through blog posts from 11-12 years ago. What stood out to me was how I struggled. For so long, I lacked a strong voice, a consistent style, a topic focus, and confidence.…
Where did my pixels go? I’m hearing from advertisers who are freaking out about this. Within your Business Settings, under Data Sources, click on Pixels and you may see a message like this one: "Jon Loomer Digital doesn’t have any pixels yet." WHAT? No, that is definitely not true. Well,…
This is the biggest issue with my bot right now... I’ve been testing an AI chatbot for a few months. I’m using Chatbase, and overall it’s been amazing. It’s trained on more than 150 pages of my website and it’s basically been an extension of me. In most cases, it…
This is a good lesson about Meta ads optimization and user behavior. One action doesn't predictably lead to the next. I created a campaign optimized for 1-minute page views using a custom event. This ad generated nearly 4,000 1-minute views. There’s also decent retention to 2-minute and 3-minute views. It…
If you’ve ever been in a situation where Ads Manager doesn’t load or work for you, here’s what you do... Go to metastatus.com. This will give you the status and outages of Meta business products. It’s constantly updated. It includes status and outage information for business tools (like Ads Manager…
"You have to spend money to make money!" This is truly one of my least favorite sayings. It tends to come from business people who currently have money. You also need to have money to spend money! I admit, I also made this statement in the past. If I were…
Some of y’all have unreasonable expectations! Less than four weeks into Threads, some of the negative feedback has been “interesting.” I keep seeing that the usage and engagement have dropped off. OF COURSE THEY HAVE! The first few days was 24/7 FOMO. Threads was not going to maintain that early…
I have an update on Engaged-View Attribution... What’s confusing about Engaged-View Attribution is that it only applies to “skippable” videos. Meta has not clarified what this means. If you rely only on placement specs that mention that videos are skippable, that would mean only a select few placements would qualify…
Let me explain Advantage and Advantage+. Meta makes it super confusing... Starting in March of 2022, they started labeling features Advantage and Advantage+. In some cases, these were new products. In others, they were just rebranding pre-existing features. If you struggle to keep track of it all, I understand. Let…