Today (August 10) is a big day for Shops. Hang with me because Meta's page of dates is super confusing... The main thing to understand is that Meta is forcing businesses to enable Checkout with Facebook or Instagram. No more links out from your Shop to your website to complete…
Here’s how to set an Account Spending Limit... This process is found in Payment Activity within the Billing section. There, you'll click the "Payment Settings" button. Then scroll down to the Account Spending Limit section. Click the three dots on the right and select "Set Limit." There you can enter…
What is a campaign spending limit when running Meta ads? When you create or edit a campaign, you have the option of adding a campaign spending limit. There is a minimum campaign spending limit that you can set, depending on the currency. For the US, it’s $100. This is different…
Is a Daily Spending Limit stopping your ads from delivering? If your ads stop spending before reaching your budget and this happens on a daily basis, it could be due to a Daily Spending Limit. This is a maximum amount that your ad account can spend every day and it’s…
Here are four steps to accelerate your growth with Meta ads... First, go to www.jonloomer.com. I update my blog at least a couple of times per week. I write thorough tutorials and about various strategies and experiments I’ve run. Second, use my chatbot! Click the JonBot icon at the bottom…
You've got to be patient with your content... I’m in the middle of a content audit, going back through blog posts from 11-12 years ago. What stood out to me was how I struggled. For so long, I lacked a strong voice, a consistent style, a topic focus, and confidence.…
Where did my pixels go? I’m hearing from advertisers who are freaking out about this. Within your Business Settings, under Data Sources, click on Pixels and you may see a message like this one: "Jon Loomer Digital doesn’t have any pixels yet." WHAT? No, that is definitely not true. Well,…
This is the biggest issue with my bot right now... I’ve been testing an AI chatbot for a few months. I’m using Chatbase, and overall it’s been amazing. It’s trained on more than 150 pages of my website and it’s basically been an extension of me. In most cases, it…
This is a good lesson about Meta ads optimization and user behavior. One action doesn't predictably lead to the next. I created a campaign optimized for 1-minute page views using a custom event. This ad generated nearly 4,000 1-minute views. There’s also decent retention to 2-minute and 3-minute views. It…
If you’ve ever been in a situation where Ads Manager doesn’t load or work for you, here’s what you do... Go to metastatus.com. This will give you the status and outages of Meta business products. It’s constantly updated. It includes status and outage information for business tools (like Ads Manager…
"You have to spend money to make money!" This is truly one of my least favorite sayings. It tends to come from business people who currently have money. You also need to have money to spend money! I admit, I also made this statement in the past. If I were…
Some of y’all have unreasonable expectations! Less than four weeks into Threads, some of the negative feedback has been “interesting.” I keep seeing that the usage and engagement have dropped off. OF COURSE THEY HAVE! The first few days was 24/7 FOMO. Threads was not going to maintain that early…
I have an update on Engaged-View Attribution... What’s confusing about Engaged-View Attribution is that it only applies to “skippable” videos. Meta has not clarified what this means. If you rely only on placement specs that mention that videos are skippable, that would mean only a select few placements would qualify…
Let me explain Advantage and Advantage+. Meta makes it super confusing... Starting in March of 2022, they started labeling features Advantage and Advantage+. In some cases, these were new products. In others, they were just rebranding pre-existing features. If you struggle to keep track of it all, I understand. Let…
Who are you not? Defining who you are not helps your potential customers and organization know where the line is drawn. This may be even more important than defining who you are. I am not a guru or a ninja. I hate these terms, and I made this very clear…
Who are you? It’s important that your potential customers know, but your organization should also know who you are and what you stand for. You as a brand, a business owner, and as a person. Here’s my story... I’m an accidental marketer whose first office job was as the worst…
Someone asked my chatbot this pretty insane question, and the answer they were given was pretty darn good... Every day, I go through my chatbot’s log of conversations. I find it truly fascinating the things that people are asking and the ways that the bot answers those questions. My bot’s…
Ever since I started creating short-form video tutorials, the question I get more than any other is related to an effect in my videos. The effect people ask about is where I move from a talking head to a screenshare tutorial, while my head goes into a bordered circle at…
This is the easiest way to set up the Conversions API to pass server-side events from your website... This is more important than ever, especially with rumors of the eventual demise of the browser pixel floating around. You need to set up the API. Ideally, you'll use a method like…
Try this to target warm and cold audiences at the same time... The first thing I’m going to tell you to do isn’t unique. Within your audiences, add all of your broadest custom audiences: - Customer list - All website visitors last 180 days - Facebook page engagement last 180…
Are you able to run ads to promote your Facebook group in Ads Manager? A few weeks ago, we started hearing rumors of people being able to promote their Facebook groups with ads. But in that case, that option was found inside of the group. It was a Boost button…
Is the Meta pixel about to die? Jon Morgenstern of Vayner Media shared an illuminating video on Wednesday. You can watch that video here: https://www.tiktok.com/@j0nnym0/video/7257657839047413034 He was told by his ad rep that the pixel will die in three months. Here are my thoughts... First, this is inevitable eventually. Meta…
Let’s talk about Quality vs. Quantity. I know, you think you know where this is going. But I’m telling you, we have this all wrong. I keep seeing marketers say this about content creation: QUALITY OVER QUANTITY. But their framing of it is completely misleading. They frame it as two…
This would be a pretty cool feature if it worked. Here's what you do... 1. Create a campaign with the Leads objective. 2. Use Website as your conversion location. 3. Set your conversion event to something related to quality engagement if you can. I have a custom event for a…