Subscribe to Podcast Alerts!

Videos

April 12, 2023

The Benefit to Publishing a Video Every Day

Here is the biggest benefit to publishing a video every day. I just hit my 100th day in a row of publishing a video, and I plan to continue this throughout 2023. I can tell you... I feel this in my bones. You will not see noticeable improvement from day…

View more
April 11, 2023

Do Not Use URL Equals When Creating Custom Conversions And Standard Events with URL Rules

Do NOT use URL equals when creating a custom conversion or standard event with a URL rule. Meta actually calls this out within their best practices document. When you use URL equals, no variations of that URL will be counted. Why does that matter? Well, will "www" always appear or…

View more
April 10, 2023

How Detailed Targeting Logic Works in Facebook Ads Manager

Do you understand how Detailed Targeting logic works in Facebook Ads Manager? A lot of advertisers don't! If you list multiple interests in Detailed Targeting, it's an "OR" statement by default. So, for someone to be targeted, they must have Interest 1 OR Interest 2. But, you can click the…

View more
April 9, 2023

Rarely Used Video Metrics in Facebook Ads Manager

I bet you're not using these video metrics in your Facebook Ads Manager... You're likely familiar with the standby metrics of ThruPlay, View to 100%, 95%, 75%, 50%, and 25%. Those are great! They help you better understand the level of engagement. But you can actually take this a step…

View more
April 8, 2023

The Secret of Streaks and Maintaining a Productive Routine

If you struggle to maintain a routine, this is for you. This is something I've long struggled with. There have been times when I've had no structure at all. And then I've overcorrected and tried to structure everything. Neither approach is likely to lead to a consistent routine (at least…

View more
April 7, 2023

Create a Custom Event for Video Watched on Your Website

You can create a custom event that fires when someone plays a YouTube video that's embedded on your website. To do this, you'll need to use Google Tag Manager to manage your pixel. This is possible because Google owns both GTM and YouTube. Google Tag Manager has a trigger type…

View more
April 6, 2023

The Best Settings for Captions

Here's how I create my captions... I use CapCut, which is a free app. You can use either the mobile or desktop apps, but I use desktop because I feel like it's easier to use. CapCut has an auto-captions feature that I find to be super accurate. If you want…

View more
April 5, 2023

Find the Definition of Any Facebook Ads Metric

If you don't know what a Facebook ads metric means, do this. This usually happens within the main Ads Manager reporting interface. However over the header row of a column. But you can also do this when hovering over metrics when customizing your columns. First, you'll be given a very…

View more
April 4, 2023

Front-Facing vs. Rear-Facing Camera for Video Quality

You've likely heard that the rear-facing camera produces higher-quality video. But can you spot the difference? I record most of my videos with the rear-facing camera. But, it's also kind of a hassle. So while it may be true that the rear-facing camera produces higher-quality videos, is it worth the…

View more
April 3, 2023

How to View Cost Per Percentage Video View in Ads Manager

The Cost Per 95% Video Play metric (or any cost per percentage) does not exist in Ads Manager. You can change that. It's weird, actually. There are only three "cost" metrics related to video views: Cost Per 2-Second Continuous Video Play Cost Per 3-Second Video Plays Cost Per ThruPlay But…

View more
April 2, 2023

Custom Facebook Ads Metric for Quality Click Rate

Here's how I create a custom Facebook ads metric for Quality Click Rate. First, it's important to understand that Outbound Clicks are the clicks on your ad links that lead away from Facebook (usually to your website). This is the pool we're pulling from. Next, we want to be sure…

View more
April 1, 2023

Create a Custom Metric for Watch Time Quality

If you optimize for ThruPlay, this is a great custom metric to create to measure the quality of video views. By optimizing for ThruPlay, you're going to get a lot of ThruPlays (that's how it works!). But this can be misleading. What percentage of those ThruPlays watched to completion? Obviously,…

View more
March 31, 2023

The 4 Types of Facebook Ads Clicks

Do you understand the difference between the four types of Facebook ads clicks? Most advertisers don't. 1. Clicks (All) is what it sounds like. It includes link clicks to your website, but it also includes all of the clicks on your ads like comments, shares, reactions, and more. You'll get…

View more
March 30, 2023

Get Higher Quality Leads from Facebook Lead Forms

Here's how to get higher-quality leads from your Facebook lead forms... Facebook lead ads have a reputation for generating low-quality leads. There's a reason for that! It's largely because the forms are so easy to complete. You can do something about that. 1. Don't use the More Volume form type.…

View more
March 29, 2023

A Rant About Meta Verified

It's time for a rant about Meta Verified... I'm starting to see this promo on my Instagram profile, nudging me to get Meta Verified. And I can't help but be a little ticked off about it. First, there's the matter of governmental ID. If you were previously verified on Facebook,…

View more
March 28, 2023

Recap of the Latest AI Updates

In the latest Pubcast, Luke and I recapped the latest in AI... 1:40 OpenAI, Google, and Bing AI Announcements 3:30 GPT4 Demo 8:31 Website Prototyping, Apps integrating with GPT (example: Be My Eyes) 15:54 OpenAI going closed source, visual element of GPT 22:20 Competition to be first, how everything is…

View more
March 28, 2023

Meta Announces Local Inventory Ads

Meta announces Local Inventory Ads... Sorta. I was intrigued by the mention of a couple of new ads products in testing in this announcement from March 27: https://www.facebook.com/business/news/driving-performance-for-retail-and-ecommerce-advertisers Local Inventory Ads, in particular, got my attention. Here's the description: "Local inventory ads enable businesses to dynamically target users near their…

View more
March 27, 2023

Set Up Conversions API with Zaraz

I've been experimenting with a way to set up the Conversions API that has a lot of potential. I use Cloudflare to handle caching of my website. Within that tool is something called Zaraz that allows you to set up Meta's Conversions API. What got my attention is the triggers.…

View more
March 26, 2023

How to Get Consistent Eye Level in Your Videos

Here's a tip to help you keep the eye level right in your videos. This is one of those things that I've seen shared lots of times by videographers. It's not original, but it's my contribution. Videographers say that it's important to keep your eye level consistent so that a…

View more
March 25, 2023

Eye Contact and Video Creation

You do not need to maintain eye contact throughout your videos. It took me a while to figure this out, but I'm glad I did. It's a lot like having a conversation. Eye contact is good. But what you don't want is someone who locks in on you and never…

View more
March 24, 2023

Google Bard is Not Ready

I took Google Bard for a spin, and it isn't great. It made up stuff and it simply wasn't helpful. Sure, it was nice that it recommended me as someone who can help you learn about Facebook ads. But after that, it was all downhill. It made up the name…

View more
March 23, 2023

Why Isn't My Facebook Ads Budget Spending?

Is Meta not spending all of your ads budget? There are four potential reasons why... 1. Your audience is too small. Broaden it or turn on one of the expansion tools (or go completely broad). 2. You're using Campaign Budget Optimization and use an ad set spending limit. I wouldn't…

View more
March 22, 2023

The Secret to Success for Content Creators

This is the secret to success for content creators. It does not matter what type of content we're talking about. It could be a blog, videos, a podcast, or your social media account. The one thing that separates those who make it from those who don't is super simple. Stubborn…

View more
March 21, 2023

Facebook Reels Video View Custom Audience Bug

Do you have this problem with Facebook Reels and Video View Audiences, too? I publish a lot of Facebook and Instagram Reels. I do some remarketing to those who watch 95% of my Reels because I've found those people to be very engaged. But I'm running into this issue lately.…

View more
Send an Audio Question