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May 2, 2023

Camera Setup for Recording Videos with iPhone

Here's my camera setup for recording videos. I don't use a DSLR or another camera. I just use my iPhone 14 Pro. Here are the main things that I do... 1. I prop my phone up on a small tripod on my desk to get the proper eye level so…

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May 1, 2023

Guaranteed Facebook Ads Hack

This is the one guaranteed Facebook ad hack that will work regardless of your budget, industry, or product... Yeah, whatever. Did you seriously buy into this nonsense? No such thing exists. Whether or not a strategy works depends heavily on your budget, industry, copy and creative, landing page, optimization, targeting,…

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April 30, 2023

Custom Form Type for Facebook Lead Ads is Now Rich Creative

The Custom form type for Facebook lead ads is now Rich Creative. Here's what you need to know... I've heard rumors from Facebook advertisers that the Custom form type was removed from lead ads. I thought this was weird since this feature is only five or six months old, and…

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April 29, 2023

Meta Made a Big Change to Location Targeting

This is a big deal. It doesn't appear that everyone has this change yet, but it appears to be an actual thing. The location targeting drop-down is going away. Only target people "living and or recently in" this location will be used going forward. There isn't an official statement from…

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April 28, 2023

Stop Saying the Word "So"

So... This is a silly little thing, but it's something to consider when recording your videos. I often force myself to start a sentence with the word "so" or "but" while recording a video with the intent of being more natural and conversational. The problem is when you start editing.…

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April 27, 2023

Controversial and Unpopular Opinion

This is going to be a super controversial and unpopular opinion... Did I get carried away here?

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April 27, 2023

Meta Fixes Video View Audiences Bug Related to Facebook Reels Engagement

There's been a big bug fix for Video View audiences related to Facebook Reels engagement (for now). When you create Video View Audiences, you select which videos are the source of engagement to build them for targeting. The problem: Beginning in March, Facebook Reels no longer appeared among videos that…

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April 26, 2023

What Happens When You Share Short-Form Videos on LinkedIn?

I started sharing a short-form video on LinkedIn nearly every day starting on November 6. Here's what happened... First, a quick explanation. I started creating short-form videos for TikTok, then Facebook and Instagram Reels, and then YouTube Shorts in October. The next frontier was LinkedIn. Of course, LinkedIn isn't really…

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April 25, 2023

BLOOPERS: Words Are Hard and It's Okay

If you think this is easy for me, watch this. One full minute (with some edits!) of trying to say a single sentence that I wouldn't even use in the final cut. The final edit looks pretty good and smooth. That's what you see. But almost every recording has moments…

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April 24, 2023

Publishing Reels Every Day Brought My Facebook Page Back to Life

My Facebook page, Jon Loomer Digital, has existed since November of 2011. There have been a whole lot of ups and downs since then. My peak year was probably 2017. The absolute bottom? It was 2021. That was the first (and hopefully only) year that my total number of followers…

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April 23, 2023

The Impact of Publishing 250 Instagram Reels in 6 Months

Here's what happened after I published 250 Reels to Instagram in six months... Up until this point, I mostly neglected Instagram. I used it as an ad placement. I still had around 5,000 followers. But I didn't regularly add content. In fact, I had added only 16 videos total up…

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April 22, 2023

What Happens When You Publish a YouTube Short Every Day

Here's what happened once I started publishing to YouTube Shorts every day... I've had a YouTube channel since 2012, but I've used it very inconsistently. While I recently surpassed 15,000 subscribers, much of that growth happened during the first few years. I've mostly neglected the channel for much of the…

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April 21, 2023

Should You Be on Every Platform? Maybe.

Should you be everywhere? I used to agree that you should focus on one or two platforms. My opinion changed with short-form videos. For years, I dedicated almost all of my social media energy to Facebook. I felt like doing otherwise would spread myself too thin. And I also felt…

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April 20, 2023

Include Up to 5 Links on Your Instagram Profile

You can include up to five links on your Instagram profile now. Is this really that big of a deal? Previously, you could only include one. Now, if you edit your profile and click Links, you can include up to five external links. Lots of people are talking about this,…

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April 19, 2023

Audience Fragmentation Can Hurt Your Facebook Ad Performance

Audience Fragmentation can hurt your Facebook ad performance. Here's why... If you're like a lot of advertisers, you have multiple -- maybe several -- ad sets within the same campaign. Each ad set represents a different targeting segment. All ad sets optimize for the same action and promote the same…

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April 18, 2023

Auction Overlap Can Hurt Your Facebook Ad Performance

Auction Overlap can hurt your Facebook ad performance. I've been talking a lot about Auction Overlap lately in response to what some people tell me they're doing related to scaling their campaigns. A common strategy is to duplicate an active campaign, increase the budget with the duplicate, wait until it's…

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April 17, 2023

Are Meta Conversion Events Overcounting?

This is how to troubleshoot if your Meta conversion events are overcounting. Before even having this conversation, where do you think events are overcounting? Ads Manager only reports on conversions from your ads. Events Manager reports on all conversions, regardless of the source. If you think Ads Manager overcounts because…

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April 16, 2023

How to Increase Your Facebook Ads Budget Without Screwing Up Results

Here's how to increase your Facebook ads budget without screwing up results... This is one of the biggest challenges for advertisers. You started with a low budget. You're getting great results. You want to increase that budget. But, it's risky. If you restart the learning phase, your results may tank.…

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April 15, 2023

You're Looking At Your Facebook Ads Budget All Wrong

Are you looking at your Facebook ads budget all wrong? Nearly every advertiser does this the same way. We start with a low budget to test. We get great results. And then we want to increase the budget to scale our results. But we also know that doing so is…

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April 14, 2023

How ChatGPT Sent Me Business

This is a crazy example of how ChatGPT sent me business. Someone sent me a screenshot today of what he experienced on ChatGPT. He asked for recommendations to learn Facebook ads best practices. ChatGPT named me immediately after Facebook Blueprint. One important point is that not only did ChatGPT recommend…

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April 13, 2023

Do Not Touch a Facebook Ad That's Working

Do not touch an ad that's working. If you've been in Facebook advertising for a while, you've likely heard this a million times. You've probably even experienced some valuable lessons. Unfortunately, I found myself in this situation recently. I just couldn't help myself. I was running a Facebook lead ad…

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April 12, 2023

The Benefit to Publishing a Video Every Day

Here is the biggest benefit to publishing a video every day. I just hit my 100th day in a row of publishing a video, and I plan to continue this throughout 2023. I can tell you... I feel this in my bones. You will not see noticeable improvement from day…

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April 11, 2023

Do Not Use URL Equals When Creating Custom Conversions And Standard Events with URL Rules

Do NOT use URL equals when creating a custom conversion or standard event with a URL rule. Meta actually calls this out within their best practices document. When you use URL equals, no variations of that URL will be counted. Why does that matter? Well, will "www" always appear or…

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April 10, 2023

How Detailed Targeting Logic Works in Facebook Ads Manager

Do you understand how Detailed Targeting logic works in Facebook Ads Manager? A lot of advertisers don't! If you list multiple interests in Detailed Targeting, it's an "OR" statement by default. So, for someone to be targeted, they must have Interest 1 OR Interest 2. But, you can click the…

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