Videos

A consistent, motivated approach to content creation needs a spark, however small. Don't worry about perfection. Start somewhere. Create. Here's how that happened for me...

Facebook added an option when using Dynamic Creative called Optimize Creative For Each Person. This is actually a pretty big enhancement that allows Facebook to make major edits to your ads if it's believed that a user will respond favorably to them. Check it out...

Multiple Text Options is a great feature to use when you aren't sure of the best text to use in the primary text, headline, and link description fields. But, there are some things to consider first.

Facebook/Meta is really bad at naming stuff. There are several ad creative optimization features that have similar names or function in close to the same way. It's no wonder they're easily confused. I try to clear it up in this episode.

Facebook is rolling out a new ads creative optimization feature called Dynamic Experiences. Here's how it works and what you need to know...

If you ever want to figure out the best creative, audience, optimization, placement, or strategy to use, a good option is Facebook's built-in A/B Test feature. Here's how it works...

I've long complained about how Facebook removed the Compare Attribution feature from Ads Manager during the iOS 14+ changes of 2021. Well, it turns out that a workaround still exists -- though it's strangely buried in a way that makes little sense.

Within custom Facebook ad reports, you can choose to have regular emails sent (daily, weekly, or monthly) with your saved report to specific members of your team. Here's how...

One of the biggest challenges Facebook advertisers face is scaling. You can get great initial results, but either they don't last or everything collapses when you increase the budget. There are four strategies to try, depending on your business, to effectively scale.

Facebook (or Meta) just announced that it is renaming its ad automation tools Meta Advantage. Does that mean new features and functionality are coming? What does it mean for the future of advertising optimization and automation?

How much should you spend on Facebook ads? I get asked this a lot. There isn't a simple answer, but there are several factors to consider when determining how much you need to spend to get the results you want.

Earlier, I published a Shot about the basics of Meta Advantage. But, this topic deserves more attention. Here, I dig into precisely what this means -- not only now, but potentially for the future. And I have my concerns.

Do you use the word 'Meta' when referring to the family of apps related to Facebook, Instagram, WhatsApp, and Messenger? I've had a bit of a personal protest against the change. Here's my old man rant on why it's been so hard for me to say 'Meta.'

Facebook is going to start punishing video posts that utilize "watchbait" by withholding important information, using sensationalized language, and misleading the viewer. So, why am I skeptical?

There are plenty of good business reasons for merging Facebook business pages. There are also several obstacles to doing it. Some of these you can correct and some you can't.

There's a ton going on in the world of Facebook and Meta advertising, so how do you stay on top of it all? There are three main things that I recommend.

Researchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a user, which could be used for targeting, were inaccurate or irrelevant. In many cases, it was because the process that led Facebook to infer an interest lacked important context.

Questions were raised recently about the accuracy of Facebook interests used for targeting, thanks to a NCSU study. You may start asking those questions yourself if you dig into your ad preferences to see some of the ways that advertisers can target you.

I decided to do a Pubcast version of my 5 Facebook Ads Tips webinar, and oh... there's a story here.

First there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audience Expansion. At least, I can tell you my ad account has been selected for a study to test just that.

I get it. There are seemingly limitless options and features when running a Facebook ads campaign. Where do you start? How do you set up your campaign? What metrics do you care about? Keep it simple...

I've actually talked before about two of the primary benefits of getting your domain verified related to Facebook ads and posts, but there are actually several more reasons to get this process completed.

Lately, I've started realizing more and more posts from pages that I don't follow -- that aren't ads -- in my news feed. I decided to dig deeper and perform a little experiment. Here's how my news feed breaks down and what we can learn from it...

Are there times when you should use Facebook lead ads with Instant Forms instead of sending people to a landing page on your website to collect a lead? I provide some thoughts...