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Jan. 17, 2025

Facebook Updates Custom Audiences TOS: No Scraping UIDs

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-custom-audiences-no-scraping-uids/

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Jan. 17, 2025

PUBCAST: Lowest Common Denominator

This post is a plea to entrepreneurs to stop appealing to the lowest common denominator. Produce for your target audience -- a very tight niche -- and you will see results.

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Jan. 17, 2025

My Story: How a Business Was Built in Three Years

This is the audio version for the blog post found at https://www.jonloomer.com/business-build/

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Jan. 17, 2025

What Copyblogger Could Have Done With Its Facebook Page

This is the audio version for the blog post found at https://www.jonloomer.com/copyblogger-facebook-page/

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Jan. 17, 2025

Facebook Doesn’t Care About Your Reach — And Neither Do Users

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-unfollow/

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Jan. 17, 2025

No More Promotional Posts: Facebook Will Penalize More Brand Content

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-promotional-posts/

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Jan. 17, 2025

The Ideal Naming Convention for Facebook Advertising Campaigns

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-campaign-naming-convention/

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Jan. 17, 2025

PUBCAST: 6 Steps to Entrepreneurial Success

Here's an overview of this episode... My Journey • I don’t have any regrets • I could have done things differently, but I didn’t — part of the journey • Looking back, I wish I was more willing to invest early • Looking back, I’m glad that I read A…

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Jan. 17, 2025

Facebook Dynamic Product Ads: Everything You Need to Know

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-dynamic-product-ads/

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Jan. 17, 2025

Facebook Power Editor: Track and Optimize for Multiple Conversions

This is the audio version of the blog post found at https://www.jonloomer.com/track-optimize-multiple-facebook-conversions/

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Jan. 17, 2025

How to Drive More Website Traffic with Facebook Ads

This is the audio version for the blog post found at https://www.jonloomer.com/website-traffic-facebook-ads/

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Jan. 17, 2025

How Using Facebook URL Tags Can Help Measure Viral Impact of Posts

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-url-tags/

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Jan. 17, 2025

It May Be Time for You to Quit Marketing on Facebook

This is the audio version of the blog post found at https://www.jonloomer.com/quit-facebook-marketing/

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Jan. 16, 2025

Were Your Audience Segments Broken?

Were your audience segments broken? I and other advertisers reported issues recently, highlighted by a spike in "Unknown." It does seem to be fixed now. How about you?

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Jan. 15, 2025

Is It Time to Abandon Lookalike Audiences?

Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarketing automatically, they may now be unnecessary complexity.

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Jan. 14, 2025

Beneficiary and Payer in Taiwan

You probably know that you need to declare the Beneficiary and Payer of ads in the EU. Well, now this is required in Taiwan, too. Here are the details...

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Jan. 12, 2025

How to Use Topic Exclusions

Meta's a damn mess right now, and brands are rightly looking into options. Topic Exclusions could be part of a potential solution. Here's how it works...

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Jan. 9, 2025

Should You Use Inventory Filters?

Will Inventory Filters help sensitive and high-profile brands who are concerned about Meta's new content moderation policies? Let's discuss...

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Jan. 8, 2025

The Pubcast Is Back for 2025

After a hiatus, Jon returns with a reimagined Pubcast focused exclusively on Meta advertising. He explains the new format: shorter, solo episodes that cut straight to the point without interviews or unnecessary fluff.

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Jan. 7, 2025

How to Define Audience Segments

Audience Segments are a powerful feature, but you need to set them up properly first. Here's how to define your Engaged Audience and Existing Customers...

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Jan. 5, 2025

Have Clients Add You as a Partner

If you manage ads for others, they should add you as a partner before giving you access to their assets. Here's how to approach it...

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Jan. 2, 2025

Incremental Attribution Example

Meta is testing Incremental Attribution with select advertisers. Here is an example of it in the wild, thanks to PHC - Elite member Robert-Anthony.

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Dec. 31, 2024

The Impact of Less-Personalized Ads in the European Union

You may see this message in Ads Manager about the impact of less-personalized ads in the European Union on performance.

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Dec. 29, 2024

Engaged-View is Now a Default

1-Day Engaged-View is no selected by default when using the Website conversion location and maximizing number or value of conversions.

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