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Nov. 5, 2024

Does Meta Ignore Audience Suggestions?

Does Meta ignore audience suggestions when using Advantage+ Audience? Here's yet another example using suggested age range that shows just that...

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Nov. 4, 2024

Meta Q3 Earnings Takeaways

Here are my takeaways for Meta's Q3 earnings: 1. Ad revenue is up, 2. Average price per ad is up, 3. Ad impression growth is slowing, 4. Threads at 275 Million monthly users and 1 Million new users every day, and 5. Threads monetization not imminent. See more at https://jonloomer.com/q3.

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Nov. 3, 2024

Daily Unique Reach Delivery

Do you ever use the Daily Unique Reach performance goal? It's one of the oldest optimization options, but I hadn't used it in many years. When I did, delivery was erratic. Do you see this, too?

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Nov. 2, 2024

Ad Limits Per Page

What is your Facebook page's ad limit? Meta began enforcing this limit in 2019 to prevent advertisers from running too many ads at once, which hurts performance. Here's how to find yours.

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Nov. 1, 2024

Grid: When Your Targeting Inputs are Respected

A point of confusion among advertisers is understanding when their targeting inputs are respected and when they aren't. I created a grid for easy reference. View it at jonloomer.com/inputs.

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Oct. 31, 2024

Value and Currency Metrics in Events Manager

Have you seen this update to Events Manager? View value and currency metrics in a new table type. Here's how it looks...

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Oct. 30, 2024

Start Planning Your Black Friday Offer Now

Black Friday is about a month away, and it's time to start planning your offer now. What will your offer be? What does the launch strategy look like?

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Oct. 29, 2024

How Your Agency Will Succeed in 2025

If you want your agency to last through 2025 and beyond, it's important that you highlight services that will continue to make an impact. Here's where you should start...

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Oct. 28, 2024

Pivot Away from Targeting Strategies as Your Value Proposition

If you run an agency, it's time to start pivoting away from highlighting your targeting strategies as the value proposition that differentiates you. Here's why...

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Oct. 27, 2024

More Remarketing Happens Than You Think

More remarketing happens naturally than is shown with breakdowns of audience segments. That's because audience segments don't include types of remarketing associated with your Facebook page and Instagram account.

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Oct. 26, 2024

How Meta Could Improve Advantage+ Audience

I use Advantage+ Audience in most cases now, but there are exceptions. Here's how Meta could improve it...

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Oct. 25, 2024

Event Testing Tool Bug in Events Manager

What's going on with the Event Testing tool in Events Manager? I often use this to test events, but it does not seem to be working right now. How about you?

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Oct. 24, 2024

Turn Off Comments on Ads

Meta is rolling out the ability to turn off comments on ads. If you have this update, here's where to find it. But, should you use it?

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Oct. 23, 2024

5-5-5 Advertising System (Simple Doesn't Sell)

It doesn't matter that the simplest approach may be the most effective. Simple doesn't sell. Advertisers assume complicated is better.

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Oct. 22, 2024

The Problem with Advantage and Advantage+

There's a labeling problem with Advantage and Advantage+, and it's all Meta's fault. It doesn't matter the experience level. Most advertisers confuse the terms.

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Oct. 21, 2024

Are You Violating Custom Audience Terms for Customer Lists?

Are you violating Meta's custom audience terms? This is actually something I wrote about more than a decade ago, and it remains relevant today.

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Oct. 20, 2024

What Will Targeting Look Like a Year From Now?

What will targeting look like a year from now? I don't have a crystal ball, but it's not all that difficult to follow the trends.

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Oct. 19, 2024

How We Got Here with Ad Targeting

Let's discuss how we got here with ad targeting. It's not by accident. It's not because Meta wants to make things more difficult. There are clear motivating factors.

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Oct. 18, 2024

Opportunity Score is Gone

Back in April, Meta began rolling out Opportunity Score. Well, now it seems to have disappeared. Has Meta abandoned it?

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Oct. 17, 2024

Image Templates are Now Overlays

Advertisers' least favorite Advantage+ Creative enhancement is getting a rebrand. Image Templates are now Overlays.

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Oct. 16, 2024

Recommended Approach for Small Budget Advertisers

While a simplified approach is advised for all budgets, it's especially true for small budget advertisers. Here's why...

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Oct. 14, 2024

Phone Verification for New Ad Accounts

When you create a new ad account, you will now be required to verify a phone number before publishing a new ad.

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Oct. 14, 2024

Circumventing Systems and Evading Enforcement

Are you circumventing systems or evading enforcement? These are some of the most common reasons for ads getting ads rejected and ad accounts shut down.

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Oct. 13, 2024

Image Animation for Advantage+ Creative

Image Animation is coming to Meta advertising. This is an addition to Advantage+ Creative enhancements. I have it, and you may, too.

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