Videos

This is the audio version of the blog post found at https://www.jonloomer.com/track-optimize-multiple-facebook-conversions/

This is the audio version for the blog post found at https://www.jonloomer.com/website-traffic-facebook-ads/

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-url-tags/

This is the audio version of the blog post found at https://www.jonloomer.com/quit-facebook-marketing/

Were your audience segments broken? I and other advertisers reported issues recently, highlighted by a spike in "Unknown." It does seem to be fixed now. How about you?

Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarketing automatically, they may now be unnecessary complexity.

You probably know that you need to declare the Beneficiary and Payer of ads in the EU. Well, now this is required in Taiwan, too. Here are the details...

Meta's a damn mess right now, and brands are rightly looking into options. Topic Exclusions could be part of a potential solution. Here's how it works...

Will Inventory Filters help sensitive and high-profile brands who are concerned about Meta's new content moderation policies? Let's discuss...

After a hiatus, Jon returns with a reimagined Pubcast focused exclusively on Meta advertising. He explains the new format: shorter, solo episodes that cut straight to the point without interviews or unnecessary fluff.

Audience Segments are a powerful feature, but you need to set them up properly first. Here's how to define your Engaged Audience and Existing Customers...

If you manage ads for others, they should add you as a partner before giving you access to their assets. Here's how to approach it...

Meta is testing Incremental Attribution with select advertisers. Here is an example of it in the wild, thanks to PHC - Elite member Robert-Anthony.

You may see this message in Ads Manager about the impact of less-personalized ads in the European Union on performance.

1-Day Engaged-View is no selected by default when using the Website conversion location and maximizing number or value of conversions.

This was my most important lesson of 2024, a year that transformed my understanding of Meta advertising.

The year of 2024 was plenty eventful for Meta advertisers. Here's an overview of all of the major changes that we saw...

Quick Views allow you to save searches and filters and make them easily accessible. Now you can share them with your team.

I love using audience segments with sales campaigns, but a recent discovery doesn't make sense. It's either a bug or an oversight by Meta.

Meta recommends that advertisers maximize value rather than number of conversions. But not everyone qualifies...

If there's anything that's certain about Meta advertising, it's the uncertainty. Very little about this stuff is definitive. Embrace that fuzziness rather than fighting it.

Save time with Meta creative optimization by submitting one 9:16 image or video that utilizes a square safe zone. Use my safe zone template to help at jonloomer.com/safe. Thanks to Tom Boxall for the idea!

Speculation is rampant as we're hearing about restrictions coming for Health and Wellness data sources in 2025. Here's what we know so far...

Did CPMs go up over Black Friday and Cyber Monday? Years ago, we could always expect the holiday increase, but that hasn't always been the case in recent years. The bump is back, according to the Within Marketing Pulse.