It would be foolish to ignore Barcelona, Meta's Twitter competitor which is due to drop in June. While Meta doesn't have the best track record with copying competitors, this could be different...
Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!
Being ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ignorance is not an excuse.
This isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect. Know how it works and why. And know how that can help and hurt you.
We often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are exceptions, less is almost always more.
Meta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. Everything else is merely secondary or tertiary.
If you're a Facebook advertiser, I encourage you to be curious. Don't worry so much about what others are doing. Instead of asking whether you should do something, try it. Experiment!
Is it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Advantage and Advantage+? And what does that + even mean?
If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.
AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.
They may not be dead yet, but all signs are that we're heading in this direction. Here's why...
Stop blaming the system when your ads aren't working. Don't tell me that Facebook ads don't work. They don't work for you. The way that you're using them. But, they could work for you!
Over time, we tend to get stuck in our ways. We learn from what works and what doesn't work for us, and this results in strong opinions and rigid processes. This can be dangerous.
It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.
Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?
Jon breaks down the seven turning points that led to his being named to the Social Media Examiner Top 10 Blogs of 2013 list. For more on his story, read this blog post (http://www.jonloomer.com/2013/02/05/social-media-examiner-top-10-a-blog-built-in-17-months-part-2/) .
Jon welcomes Marcus Sheridan (AKA The Sales Lion) to today's show. The two sit at the virtual bar (Marcus with a Diet Coke, Jon with a Stout) to discuss business KPIs. Marcus asserts that comments and social shares are overrated while Jon isn't so sure (here is the blog post…
Josh Parkinson of PostPlanner sat down at the virtual bar to talk about about tips, tricks and strategies to getting into the News Feeds of Fans. Josh is the founder of PostPlanner (http://postplanner.com) , an awesome tool that helps you do just that. Josh with a glass of cognac, a…
How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.
When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.
The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...
If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...
Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.
World reknowned blogger Danny Brown pulls up a barstool and fills up his glass as he and Jon tackle several topics. Danny, the author of DannyBrown.me (http://dannybrown.me) -- one of Social Media Examiner's Top 10 Social Media Blogs of 2013 (http://www.jonloomer.com/2013/01/28/social-media-examiner-top-10-a-blog-built-in-17-months-part-1/) , discusses his numerous transformations and why he redesigns…