Videos

Meta is rolling out the ability to turn off comments on ads. If you have this update, here's where to find it. But, should you use it?

It doesn't matter that the simplest approach may be the most effective. Simple doesn't sell. Advertisers assume complicated is better.

There's a labeling problem with Advantage and Advantage+, and it's all Meta's fault. It doesn't matter the experience level. Most advertisers confuse the terms.

Are you violating Meta's custom audience terms? This is actually something I wrote about more than a decade ago, and it remains relevant today.

What will targeting look like a year from now? I don't have a crystal ball, but it's not all that difficult to follow the trends.

Let's discuss how we got here with ad targeting. It's not by accident. It's not because Meta wants to make things more difficult. There are clear motivating factors.

Back in April, Meta began rolling out Opportunity Score. Well, now it seems to have disappeared. Has Meta abandoned it?

Advertisers' least favorite Advantage+ Creative enhancement is getting a rebrand. Image Templates are now Overlays.

While a simplified approach is advised for all budgets, it's especially true for small budget advertisers. Here's why...

When you create a new ad account, you will now be required to verify a phone number before publishing a new ad.

Are you circumventing systems or evading enforcement? These are some of the most common reasons for ads getting ads rejected and ad accounts shut down.

Image Animation is coming to Meta advertising. This is an addition to Advantage+ Creative enhancements. I have it, and you may, too.

You can now edit sourced site link display labels. This is a big improvement over having to create a new one manually. Here's how it works...

Why would you create three ad sets, each targeting a different set of interests and behaviors, when the audience is expanded in each case?

Is Meta padding conversion numbers with people who would've bought your product anyway? Here's how to approach it...

Some advertisers now have the option to join a test to expand ad images with AI. Here's how to find it...

Why won't Meta exclude my customers? It's unlikely that Meta is showing your ads to people they shouldn't. There are several potential reasons why...

Advertisers can join a test to expand video AI generation. Here's where you can find the setting, and how it works...

The 2-step funnel is a popular Meta ads strategy. There are some inherent problems with this approach...

The Messaging Events API will be deprecated in 2025. Here's what you need to know and how to prepare...

A change is coming to special ad categories. Financial Products and Services will replace the previous Credit category. This means that businesses promoting insurance, bank accounts, investment services, and more will require a special ad category.

A restriction period is coming on ads promoting social issues, elections or politics in the US. Here's what you need to know...

I ran an A/B test of three identical ad sets and there was a clear winner. Check out my blog post to learn more about understanding the importance of randomness in results: https://jonloomer.com/random

If you can create only one campaign, and you can't get results from sales campaigns, do this...