Videos

Meta's a damn mess right now, and brands are rightly looking into options. Topic Exclusions could be part of a potential solution. Here's how it works...

Will Inventory Filters help sensitive and high-profile brands who are concerned about Meta's new content moderation policies? Let's discuss...

After a hiatus, Jon returns with a reimagined Pubcast focused exclusively on Meta advertising. He explains the new format: shorter, solo episodes that cut straight to the point without interviews or unnecessary fluff.

Audience Segments are a powerful feature, but you need to set them up properly first. Here's how to define your Engaged Audience and Existing Customers...

If you manage ads for others, they should add you as a partner before giving you access to their assets. Here's how to approach it...

Meta is testing Incremental Attribution with select advertisers. Here is an example of it in the wild, thanks to PHC - Elite member Robert-Anthony.

You may see this message in Ads Manager about the impact of less-personalized ads in the European Union on performance.

1-Day Engaged-View is no selected by default when using the Website conversion location and maximizing number or value of conversions.

This was my most important lesson of 2024, a year that transformed my understanding of Meta advertising.

The year of 2024 was plenty eventful for Meta advertisers. Here's an overview of all of the major changes that we saw...

Quick Views allow you to save searches and filters and make them easily accessible. Now you can share them with your team.

I love using audience segments with sales campaigns, but a recent discovery doesn't make sense. It's either a bug or an oversight by Meta.

Meta recommends that advertisers maximize value rather than number of conversions. But not everyone qualifies...

If there's anything that's certain about Meta advertising, it's the uncertainty. Very little about this stuff is definitive. Embrace that fuzziness rather than fighting it.

Save time with Meta creative optimization by submitting one 9:16 image or video that utilizes a square safe zone. Use my safe zone template to help at jonloomer.com/safe. Thanks to Tom Boxall for the idea!

Speculation is rampant as we're hearing about restrictions coming for Health and Wellness data sources in 2025. Here's what we know so far...

Did CPMs go up over Black Friday and Cyber Monday? Years ago, we could always expect the holiday increase, but that hasn't always been the case in recent years. The bump is back, according to the Within Marketing Pulse.

Click attribution does not require a click on an outbound link to count a conversion. This test proves it. Learn more about my test at https://jonloomer.com/click.

In this video, I provide an example of a campaign with a 27x ROAS. While I do believe it's valuable, this is the case of results being real and not at the same time. Context is important.

Meta is rolling out a Facebook conversion location for Traffic campaigns. Here's how it works...

A recent question about Meta's click attribution sent me down a rabbit hole. While I'm not yet changing my interpretation, I'm not nearly as confident in it as I once was.

Enhance CTA is a new Advantage+ Creative enhancement. Here's how it works...

Meta now recommends a 4:5 aspect ratio for Facebook Feed and a handful of other placements. This will take up more real estate than 1:1 and could lead to better results.

Meta has begun to roll out the option for users in the EU to request seeing "less personalized ads" after pressure from regulators. Here's what that means and how it could impact advertisers.