Welcome to The Pubcast with Jon Loomer!

Videos

May 16, 2013

How to Target Facebook Ads by Workplace and City [VLOG #20]

Want to create a Facebook ad that targets Facebook employees who live close to Menlo Park, CA? This is how you do it. For more info, go to http://jonloomer.com and like my page at http://fb.com/JonLoomerDigital. Subscribe to my YouTube channel: http://www.youtube.com/subscription_center?add_user=JONLOOMER

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May 9, 2013

One-on-One Facebook Marketing Coaching

Schedule your time with Jon to work on anything that ails you with Facebook marketing. Reserve your session here: http://jonloomer.com/facebook-marketing-coaching/

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May 9, 2013

Where to Start with Facebook Ads? [VLOG #19]

Five steps to getting started with Facebook ads. For more, go to http://JonLoomer.com and like my page at http://FB.com/JonLoomerDigital. Subscribe to my YouTube channel: http://www.youtube.com/subscription_center?add_user=JONLOOMER

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May 2, 2013

Facebook Offers Rising Costs: What to Do? - Jon Loomer VLOG #18

The price options within the Facebook Offers interface is going up. Here's what you need to do! Make sure to read my blog for more at http://jonloomer.com and like my page at http://fb.com/JonLoomerDigital. Subscribe to my YouTube channel: http://www.youtube.com/subscription_center?add_user=JONLOOMER

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April 28, 2013

Facebook Dark or Unpublished Posts

This is how you would create a "dark" or unpublished Facebook post that you can promote into the News Feeds of Facebook Fans. For more, go to http://jonloomer.com/facebook-unpublished-post-dark or like my page at http://fb.com/JonLoomerDigital. Subscribe to my YouTube Channel: http://www.youtube.com/subscription_center?add_user=JONLOOMER

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April 24, 2013

FBX: What is Facebook Exchange? - VLOG #17

What is FBX? This episode focuses on what this powerful Facebook advertising tool could mean for marketers and for users. For more, go to http://JonLoomer.com and like my page at http://fb.com/JonLoomerDigital

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April 22, 2013

How to Create a Saved Audience in Facebook Power Editor

You can create Facebook ad campaigns quickly and easily with Saved Audiences (also known as Saved Target Groups). Read http://jonloomer.com/facebook-saved-audience-saved-target-group-power-editor for more or like my page at http://fb.com/JonLoomerDigital. Helpful links or mentioned in this video: http://fb.com/powereditor http://jonloomer.com/facebook-power-editor http://jonloomer.com/facebook-advertising-split-testing-infographic http://jonloomer.com/facebook-partner-categories http://jonloomer.com/facebook-custom-audiences

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April 17, 2013

Why is That Facebook Brand Post in My News Feed? - Jon Loomer VLOG #16

Lately many Facebook users are reporting seeing posts in their News Feeds from brands they do not like, but mentioning ones they do. What's this all about? Jon discusses it in this week's VLOG. Make sure to like his page at http://fb.com/JonLoomerDigital and read his award winning blog at http://JonLoomer.com

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April 11, 2013

Facebook Ad Partner Categories - Jon Loomer VLOG #15

Facebook added Partner Categories from Acxiom, Datalogix and Epsilon so that advertisers can target users based on buying history and specific demographic info. Very valuable development. Make sure you subscribe to this video blog, follow my written content at http://jonloomer.com and like my page at http://fb.com/JonLoomerDigital.

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April 4, 2013

Best Facebook Ad Unit for Increasing Likes - Jon Loomer VLOG #14

What is the best Facebook ads unite for generating new Page Likes? Watch to find out. A few links mentioned: http://jonloomer.com/facebook-promoted-page-admin-panel http://jonloomer.com/facebook-lookalike-audiences http://jonloomer.com/facebook-custom-audiences/

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April 1, 2013

Create Facebook Promoted Posts in Power Editor

Get more control over your Facebook Promoted Posts by recreating them in Power Editor. For more on how, read my tutorial at http://jonloomer.com/facebook-promoted-posts-power-editor or like my Page at http://fb.com/JonLoomerDigital.

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March 28, 2013

How to Measure Facebook Marketing Success - Jon Loomer VLOG #13

This episode features the specific ways you can measure your Facebook marketing success. For more, go to http://JonLoomer.com and like my Page at http://FB.com/JonLoomerDigital. Links discussed include: http://jonloomer.com/advanced-facebook-insights http://jonloomer.com/shop/workshop ** USE PROMO CODE FBINSIGHTS ** http://jonloomer.com/facebook-insights-ratios

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March 25, 2013

How to Create Facebook Ad Lookalike Audiences

This tutorial explains how to create Lookalike Audiences to target users similar to your current customers. For more, go to http://jonloomer.com/facebook-lookalike-audiences and like my Page at http://fb.com/JonLoomerDigital. Also make sure you read about Custom Audiences here: http://jonloomer.com/facebook-custom-audiences

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March 22, 2013

Advanced Facebook Insights Webinar - Jon Loomer

Jon Loomer's deep dive into Facebook Insights: The important metrics, where they are, important ratios and how to measure success. For more, go to http://www.jonloomer.com/2013/03/22/advanced-facebook-insights-slideshare-presentation-and-webinar-replay/ and like his page at http://fb.com/jonloomerdigital.

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March 21, 2013

Facebook's New Cover Photo Rules - Jon Loomer VLOG #12

In this episode, Jon discusses how an emotional week in parenting can teach us a lesson about overcoming adversity in business; a change to Facebook's cover photo rules and what it means; attracting natural engagement without contests and ads; and whether you can succeed without running Facebook ads. For more,…

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March 14, 2013

Facebook Optimized CPM vs. CPC - Jon Loomer VLOG #11

Your questions include: When to use Optimized CPM or CPC, how increased mobile usage impacts Facebook app strategy, measuring performance and Facebook for Brick & Mortar. For more, go to http://jonloomer.com and like my page at http://fb.com/JonLoomerDigital. Other Links Mentioned Free Insights Webinar: http://JonLoomer.com ShortStack: http://zfer.us/sHCVy Consumers and Consumptions: http://jonloomer.com/facebook-insights-consumer-vs-engaged-user…

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March 7, 2013

New Facebook News Feed - Jon Loomer VLOG #10

Jon's thoughts on the new Facebook News Feed -- what it will look like and how it will impact both users and brands. For more, go to http://www.jonloomer.com/2013/03/07/new-facebook-news-feed/ and like his page at http://fb.com/JonLoomerDigital.

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March 4, 2013

Free Facebook Insights Webinar

Sign up for my free webinar to learn about how to utilize the advanced metrics within Facebook Insights. Sign up at http://JonLoomer.com/webinar.

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Feb. 28, 2013

Facebook Reach Reporting Bug - Jon Loomer VLOG #9

This week, I cover the Facebook Reach reporting bug, best way of sharing links, podcasting tools and more. Check out http://JonLoomer.com and like my page at http://fb.com/JonLoomerDigital for more. Some links mentioned on this episode: http://jonloomer.com/facebook-text-updates-photos-share-links http://Libsyn.com http://Stitcher.com http://jonloomer.com/facebook-custom-audiences http://jonloomer.com/facebook-ad-20-percent-text-image-rule http://jonloomer.com/facebook-reach-insights-reporting-bug http://jonloomer.com/is-facebook-viral-reach-down

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Feb. 25, 2013

How to Track Facebook Link Clicks

Sharing links the old fashioned way actually drives far more website traffic than by including links in the text of status updates or photos. For more, go to http://jonloomer.com/facebook-text-updates-photos-share-links and like my page at http://fb.com/JonLoomerDigital.

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Feb. 21, 2013

How to Measure Facebook Ad Success - Jon Loomer VLOG #8

In this week's episode, I cover buying Facebook Likes, how to install Power Editor, measuring Facebook ad success and more. Check out my post at http://jonloomer.com/facebook-ad-success-vlog-8 for more and like my page at http://fb.com/JonLoomer Digital. Other links discussed: http://jonloomer.com/buy-facebook-likes http://jonloomer.com/facebook-power-editor http://jonloomer.com/facebook-ads-conversion-tracking-offsite-pixel http://jonloomer.com/facebook-graph-search-business http://jonloomer.com/facebook-graph-search-business-benefit jonloomer.com/facebook-graph-search-experts

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Feb. 14, 2013

How to Increase Facebook Likes - Jon Loomer VLOG #7

In this episode, I answer questions about how to grow your Facebook page, optimizing ads, things I struggle with, how to promote offline and more. Check out http://JonLoomer.com/vlog-7 and like my page at http://fb.com/JonLoomerDigital for more.

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Feb. 11, 2013

Create a Domain Sponsored Story

This tutorial details how to create a Domain Sponsored Story to promote the shares of content from your website. For more information, go to http://jonloomer.com/domain-sponsored-story-how-to or like my page at http://fb.com/JonLoomerDigital.

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Feb. 7, 2013

Jon Loomer Video Blog - Episode #6

In this week's episode, I answer questions related to increasing Facebook Page engagement, usage of Promoted Post and Promoted Page ad options and breaking the rules with Facebook contests. For more, go to http://JonLoomer.com or like my Page at http://FB.com/JonLoomerDigital.

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