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Aug. 25, 2024

When to Use CBO

When should we use CBO (Campaign Budget Optimization or Advantage Campaign Budget)? CBO is mainly dead now because the primary use in the past involved multiple ad sets by audience. That's no longer relevant due to audience expansion. But, you may instead use it to promote multiple products.

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Aug. 24, 2024

When Your Ads Need a Reset

Sometimes your ads need a reset. Don't fear changes that will restart the learning phase, especially if you aren't getting good results. The restarting of the learning phase could act as a reboot. You might actually get better results that way.

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Aug. 23, 2024

Are Ads Finally Coming to Threads?

Are ads finally coming to Threads? There are signs in the code that plans are being made, but that may not mean that ads are imminent. Meta denies there is an "immediate" timeline for monetization, but that doesn't mean they aren't moving up original plans.

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Aug. 22, 2024

"Multiple" Conversion Location for Leads Campaigns

What is the new "Multiple" conversion location? When creating a campaign with the Leads objective, some advertisers are seeing this new option. Here's how it works...

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Aug. 21, 2024

Optional Questions for Facebook Lead Forms

An update to instant forms when creating Facebook Lead ads will allow you to make some questions optional. Here's a closer look at how this works, limitations, and how you might use it.

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Aug. 20, 2024

A New Option for Sliders in Meta Lead Forms

A new option for creating questions in instant forms allows you to use sliders. This gives people the option of providing a range of approval, rather than short answer or multiple choice. Here's how it works...

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Aug. 19, 2024

New Option: Redeem Promo Code for Lead Forms

A new lead form option for Redeem Promo Code after someone completes your form. You can reward people with a promo code they redeem on your website. Here's how it works...

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Aug. 18, 2024

Provide Up to 10 Primary Text Variations

Is it possible that you can submit up to 10 primary text variations? If you include AI-generated text generations, you can. I swear this wasn't the case initially...

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Aug. 17, 2024

How Many Primary Text Variations Should You Provide?

How many primary text variations should you provide? You can provide up to five, but is there an optimal or minimum recommended number? I haven't found official documentation on this, but there are clues.

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Aug. 16, 2024

Meta Announces Incremental Conversions Attribution Setting

What are Incremental Conversions? These are conversions that Meta believes would not have happened if people didn't see your ad -- and it's a new attribution setting that's coming soon. Still, I have questions...

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Aug. 15, 2024

What are Conversion Value Rules?

What are Conversion Value Rules? Meta made a series of big announcements related to optimization. This update allows advertisers to express which audiences or conversions they value more or less, and make a higher bid on those groups without creating a separate campaign.

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Aug. 14, 2024

Advantage+ Shopping for Registrations?

An Advantage+ Shopping Campaign optimized for the Complete Registration conversion event? It was worth a test...

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Aug. 13, 2024

Unique Meta Ads Metrics to be Deprecated

Meta announced that unique metrics will be deprecated from the Ads API. Presumably, this will also be reflected in the main Ads Manager interfaces. This won't affect Link Clicks, Outbound Clicks, or a couple of metrics related to Messaging. You might use First Conversion Reporting as a replacement. They aren't…

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Aug. 12, 2024

Building Blocks Training Course for Meta Advertisers

I've launched a new course to help advertisers increase their confidence and sharpen their skills in Ads Manager. Go here to sign up: https://jonloomer.com/bb Building Blocks will provide a foundation to help you understand how everything works throughout the campaign creation process -- as well as understanding you're results after…

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Aug. 12, 2024

Meta Ad Costs were Up in Q2 of 2024

Meta's Q2 earnings are out and the average cost per ad is up 10% year over year. This continues the reversal of a trend where ad costs were falling in recent quarters. What are you seeing?

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Aug. 11, 2024

Ad Campaigns Generated Entirely By AI?

Are completely AI-automated campaigns the future of Meta advertising? On a recent earnings call, Mark Zuckerberg suggested that advertisers will one day be able to simply provide an objective and a budget and everything will be created for them -- even the ads. What do you think?

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Aug. 10, 2024

No More Automated Rules Templates

No more Automated Rules Templates. If you've used one of these templates in the past, you'll now find them within Automatic Adjustments. These are found on your Account Overview page.

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Aug. 9, 2024

Problem with Advantage+ Shopping Campaigns

There's a potential problem with Advantage+ Shopping Campaigns. Advertisers have virtually no impact on targeting, which isn't necessarily a problem in itself. But, you can't exclude people who bought the product that you're promoting. While that may be fine when a product can be bought multiple times, you'd probably want…

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Aug. 8, 2024

Sampled Activities is Working Again in Events Manager

Sampled Activities in Events Manager allows you to see the specific URLs where an event fired during the past 24 hours. This feature was not working a few months ago. Just like the Filter by URL (which still isn't working), it was only returning domains. Until that gets working, Sampled…

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Aug. 7, 2024

Create a Custom Event to Track Purchases After a Google Referral

Here's how to create a custom event in Google Tag Manager that tracks when a Google referral results in a purchase. This is most valuable for isolating view-through conversions that lead to a conversion from this path.

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Aug. 6, 2024

Track Google Referrals After a View Through Using Custom Events

How can you prove the value of a view through conversion? Isolate those that are the result of someone Googling your website after seeing your ad. Here's how to create a custom event to track Google referrals and then see how many of them resulted from a view-through conversion.

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Aug. 5, 2024

Prove the Value of a View Through Conversion

Can you prove the value of a view through conversion? One example of a valuable view through conversion is when the view of your ad inspires a Google search and referral later. So, how do we prove that this happened? With a custom event.

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Aug. 4, 2024

Do We Need Detailed Targeting Exclusions?

Meta is eliminating the ability to exclude detailed targeting. But, does it matter? Based on Meta's tests, conversion costs are lower when not using detailed targeting exclusions. Here are my thoughts...

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Aug. 3, 2024

The Removal of Detailed Targeting Exclusions Begins

Remember when some advertisers saw an alert in May saying that Detailed Targeting exclusions would be removed in June, and Meta said that the alert was a bug sent in error? Well, now it's official. Detailed Targeting exclusions are going away, and the rollout to remove them has already begun.

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