Some advertisers are reporting seeing a new Ad Creative section when creating an ad in Ads Manager. While it doesn't add new functionality, it's a completely different flow using a wizard. Is it a test or the start of a rollout? Here's how it works...
Where did Advantage+ Shopping go? Some advertisers are reporting the disappearance of the Advantage+ Shopping Campaign option when creating a Sales campaign. It's not clear if this is intentional or a bug. In the meantime, there is a workaround.
There's an update to Site Links, which allow you to highlight three or more extra links under your ad creative. Now you can customize the icons that appear with those links. Here's how...
Is that email from Meta legit? If you're an advertiser or manage a Facebook page, you know all about these scams. They pose as Meta and try to get you to click on a dangerous link to take over your account. If you receive one of these emails, go to…
Meta is rolling out a new metric for Average Purchases Conversion Value. Include this alongside Return On Ad Spend to better evaluate revenue-based performance of your e-commerce ads. Here are the details...
This is a big update to location targeting. More than a year ago, Meta got rid of the ability to target travelers (among other things related to location). With this update, you'll be able to reach people who have shown intent to travel to your selected location. Read my blog…
Should you "season the pixel?" It's been a popular phrase and strategy among advertisers for years, but do the steps it requires make any sense, particularly in today's advertising? Let's investigate...
You may see an option to add "Event Details" when creating your ad. Not to be confused with Facebook Events, this allows people to get notified of an event, like a time-sensitive sale. This may just be a repackaging of Get Reminders. I'm not sure if this is a test…
Should you separate countries by ad set? There is a potential advantage to doing this, but only in certain situations.
Are daily budgets going away? That's the claim from a recent marketing newsletter, though it didn't cite sources. I didn't name the newsletter here because this isn't about dragging them but about responding to the rumors that have come from it. My guess is that they misunderstand Daily Budget Flexibility,…
If you feel that Ads Manager is overcounting or undercounting conversions, or you want a more precise measurement of results, here's an example of what I do.
Don't discount the potential impact of randomness on your results, especially when the difference isn't statistically significant. If you find yourself micotesting every minor difference and making big changes on the smallest of differences, give this a thought.
I ran a test. I created a campaign with three ad sets, each optimized for conversions with a 1-day click attribution setting. The purpose of the test was to find how performance differs when using three different targeting approaches. Learn more about my test at https://jonloomer.com/split
I understand advertisers' frustration when creating multiple ads with different formats. The algorithm almost always chooses the static image version when optimizing for conversions. Here's a way to get the best of both worlds: A single ad that will show both a static image and video version, depending on the…
My bot's been updated! I've had an AI-powered chatbot that was trained by more than 500 pages of my website for the past year, but now it's received an upgrade. Thanks to a new integration with Messenger, you can access it at https://fb.com/jldchatbot from its Facebook page. You can otherwise…
The most overlooked mistake that advertisers make is a failure to properly interpret results. They take them at face value and refuse to dig deeper. Here's what I mean...
What do you miss the most about old school Facebook advertising? Power Editor, insanely low costs, and the new features that were steadily coming out. Especially FBX and website custom audiences.
Are some new placements coming? If you filter by placement in the custom ad reports, you'll get a long list of placements, many of which aren't currently active. Some are old and others are either in testing or on their way. A few that are most interesting are Threads Feed…
One of the primary reasons for ad rejections is the misuse of personal attributes. You cannot assert or imply that you know the viewer of an ad's personal attributes (age, gender, health, vulnerable financial status, etc.). The issue isn't having an ad or business focused on these attributes. Instead, you…
Advertising is simpler than it used to be, but not easier. I often talk about not overcomplicating your advertising. A simpler approach is better. But, that doesn't mean that it's easier to get great results. The past few years have been much more difficult than ever before. That said, complications…
Much of the time you spend worrying about targeting is probably unnecessary. Many times, it just doesn't matter which inputs you provide -- you'll reach many of the same people either way. Once you embrace the fact that your targeting inputs don't do much (and may even hurt you), you…
Here are 10 ways that advertisers overcomplicate things and hurt their results. In most cases, simpler is better. Adding complexity rarely helps. While there are exceptions, you should test to be sure that the complexity that you add is actually worthwhile.
The approach to targeting has changed. If you're wondering which inputs to use to reach your ideal audience, you're overthinking it. There was a need to think this way in the past, but now you might just drive up costs. Here's why...
Do you still use remarketing strategies? Especially if you create separate remarketing and prospecting ad sets, I encourage you to do this. Test it against using one ad set with Advantage+ Audience. Remarketing will happen naturally without needing to create a separate ad set. For more on testing targeting strategies,…
