What is the new "Multiple" conversion location? When creating a campaign with the Leads objective, some advertisers are seeing this new option. Here's how it works...
An update to instant forms when creating Facebook Lead ads will allow you to make some questions optional. Here's a closer look at how this works, limitations, and how you might use it.
A new option for creating questions in instant forms allows you to use sliders. This gives people the option of providing a range of approval, rather than short answer or multiple choice. Here's how it works...
A new lead form option for Redeem Promo Code after someone completes your form. You can reward people with a promo code they redeem on your website. Here's how it works...
Is it possible that you can submit up to 10 primary text variations? If you include AI-generated text generations, you can. I swear this wasn't the case initially...
How many primary text variations should you provide? You can provide up to five, but is there an optimal or minimum recommended number? I haven't found official documentation on this, but there are clues.
What are Incremental Conversions? These are conversions that Meta believes would not have happened if people didn't see your ad -- and it's a new attribution setting that's coming soon. Still, I have questions...
What are Conversion Value Rules? Meta made a series of big announcements related to optimization. This update allows advertisers to express which audiences or conversions they value more or less, and make a higher bid on those groups without creating a separate campaign.
An Advantage+ Shopping Campaign optimized for the Complete Registration conversion event? It was worth a test...
Meta announced that unique metrics will be deprecated from the Ads API. Presumably, this will also be reflected in the main Ads Manager interfaces. This won't affect Link Clicks, Outbound Clicks, or a couple of metrics related to Messaging. You might use First Conversion Reporting as a replacement. They aren't…
I've launched a new course to help advertisers increase their confidence and sharpen their skills in Ads Manager. Go here to sign up: https://jonloomer.com/bb Building Blocks will provide a foundation to help you understand how everything works throughout the campaign creation process -- as well as understanding you're results after…
Meta's Q2 earnings are out and the average cost per ad is up 10% year over year. This continues the reversal of a trend where ad costs were falling in recent quarters. What are you seeing?
Are completely AI-automated campaigns the future of Meta advertising? On a recent earnings call, Mark Zuckerberg suggested that advertisers will one day be able to simply provide an objective and a budget and everything will be created for them -- even the ads. What do you think?
No more Automated Rules Templates. If you've used one of these templates in the past, you'll now find them within Automatic Adjustments. These are found on your Account Overview page.
There's a potential problem with Advantage+ Shopping Campaigns. Advertisers have virtually no impact on targeting, which isn't necessarily a problem in itself. But, you can't exclude people who bought the product that you're promoting. While that may be fine when a product can be bought multiple times, you'd probably want…
Sampled Activities in Events Manager allows you to see the specific URLs where an event fired during the past 24 hours. This feature was not working a few months ago. Just like the Filter by URL (which still isn't working), it was only returning domains. Until that gets working, Sampled…
Here's how to create a custom event in Google Tag Manager that tracks when a Google referral results in a purchase. This is most valuable for isolating view-through conversions that lead to a conversion from this path.
How can you prove the value of a view through conversion? Isolate those that are the result of someone Googling your website after seeing your ad. Here's how to create a custom event to track Google referrals and then see how many of them resulted from a view-through conversion.
Can you prove the value of a view through conversion? One example of a valuable view through conversion is when the view of your ad inspires a Google search and referral later. So, how do we prove that this happened? With a custom event.
Meta is eliminating the ability to exclude detailed targeting. But, does it matter? Based on Meta's tests, conversion costs are lower when not using detailed targeting exclusions. Here are my thoughts...
Remember when some advertisers saw an alert in May saying that Detailed Targeting exclusions would be removed in June, and Meta said that the alert was a bug sent in error? Well, now it's official. Detailed Targeting exclusions are going away, and the rollout to remove them has already begun.
When running Advantage+ Shopping or manual Sales campaigns, advertisers can optimize for events other than Purchase that aren't value-based. This change went into effect earlier this year. But, for some reason Meta decided to apply this to all standard events other than a handful of exceptions. It's not clear why…
If you're using Dynamic Creative or Flexible Ad Format, stop worrying about finding a winning combination of copy and creative. You won't find it. And that's not what this feature is for. The goal is to find the best combination that works for each specific user in the placement they…
I had the 10 event learning phase and then it switched back to 50. I had First Conversion reporting when comparing attribution, and then I didn't. And then I did again. What's the common thread with these two features? Meta hasn't made an official announcement or updated Help Center articles…
