Pull up a barstool! Here are this week’s show notes: · Speaking at the Inside Social Marketing conference in NY 12/4/13 o Social Media Metrics: What Does it all Mean? § Measuring ROI § Importance of conversion tracking § Right column success · Facebook’s Link Algorithm Change o Traffic to…
Pull up a barstool! Here’s this week’s show notes: REACH - Story in AdAge TWITTER - Unreasonable Expectations REACHING WITHOUT ENGAGEMENT - Companies treat social media like billboards MARKETERS LEAVING - Competition How to Reach More Fans Organically - When your fans are online (EdgeRank Checker also including this in…
COACHING -jonloomer.com/coach (http://jonloomer.com/coach) LAS VEGAS NMX REFLECTING ON 2+ YEARS GOALS FOR 2014 1. Share More Frequently 2. Establish a Facebook Sales Funnel 3. Target email subscribers with link shares 4. Retarget website visitors 5. Create a Saved Target Group in Power Editor 6. Try oCPM (again) 7. Try the…
Is Facebook Organic Reach under reported? • My reported bug: https://developers.facebook.com/x/bugs/1432813043619820/ • Clarification from Facebook about Total/Organic/Paid Reach on help center: https://www.facebook.com/help/207514762649219 • About my controlled test Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting * Twitter Ads * Facebook Interest Targeting * Buying likes, trading likes/reciprocation, Fan…
Chris Brogan: Owner Magazine (Publisher) Human Business Works (CEO/President) Keynote Speaker Consultant to big brands like Disney, Microsoft, Coke, Pepsi, Google New York Times bestselling author of six books (The Impact Equation, Trust Agents w/ Julien Smith) Lives in Mass Blogged since 1998 Podcast: The Human Business Way Recorded podcasts…
This is a bit of an experiment. The written version of this blog post is found here: https://www.jonloomer.com/facebook-fraud-response/ Do you like having an audio version? Let me know!
This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-wca-lookalike-audiences/
FACEBOOK CALL TO ACTION BUTTONS • What they are • Why it’s a big deal • Creating for ads • Creating for organic posts • How to use BLOGGING TIPS TO SUCCESS • Reflection… • TIPS
This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-ads-interest-targeting/
My last episode of 2013! Pull up a barstool... - New Infographic - jonloomer.com/infographic (http://jonloomer.com/infographic) - Final Word on Reach - EdgeRank Checker post - 12.6% reach in September - Now 7.7% - About 3/4 of brands impacted. Some Crushed - Those crushed typically only sent links to their own…
Topics: • Website User Custom Audience (HUGE!) • Why you shouldn’t build a business entirely through Facebook • You’re more than a marketer • Continuing to build my business • Sign up for my weekly mini-webinar Website Custom Audiences: http://jonloomer.com/wca You're More Than a Marketer (http://www.jonloomer.com/2014/01/28/more-than-a-marketer/) Why You Shouldn't Build…
SME Top 10 - Grateful. Thanks to SME, the judges and YOU! - Congrats to the others on the list as well as those who didn’t make it. Use it as motivation! - 300k page views in January - Diversifying into blog coaching? But how? - How does this change…
Facebook Fraud Response: Are Facebook Ads a Waste of Money? • http://www.jonloomer.com/2014/02/11/facebook-fraud-response/ • Virtual Bagel experiment (http://www.bbc.co.uk/news/technology-18819338) • Virtual Cat (https://www.facebook.com/MyVirtualCat) • My issues when Optimized CPM first came out (http://www.jonloomer.com/2012/07/22/facebook-advertising-fake-profiles/) • My entire Facebook strategy is based on building a relevant audience (http://www.jonloomer.com/2013/09/04/facebook-sales-funnel/) • How I Got 35X ROI…
This episode was broken down into the following sections: • WhatsApp Acquisition • The Value of Facebook Ads • The Power of Website Custom Audiences • Using Facebook Ad Reports [Tweet "Geek Out! Beer, Andrew Foxwell and Facebook Ads"] Thanks to my friend and fellow Wisconsinite, Andrew Foxwell of Foxwell…
This is the audio version of a blog post found at https://www.jonloomer.com/facebook-marketers-screw-it-up/
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-campaign-structure/
This episode was broken down into the following sections: • Balancing Work and Home: It's okay • The New Facebook Ad Campaign • Facebook Page Tagging Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: • New Facebook Advertising…
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-reach-experiment/
This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-page-timeline-redesign/
This episode was broken down into the following sections: • The Balancing Act : Baseball vs. Work • Facebook Timeline Redesign • The "New" Newsfeed • Organic Posts are Alive! • Save Time: Scheduling Posts Mentioned and Related Links Following are links that were either mentioned during this episode or…
This episode was broken down into the following sections: • Going Outside of our Comfort Zone • Business Structure: Know When to get Help • Reaching Milestones: Setting Business Goals • My Story Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant…
This episode was broken down into the following sections: • The Rollout of the New New Newsfeed • The Composition of the Newsfeed • Reaching Fans Organically Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: • The Changeup:…
This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-lookalike-audiences-wca-fans-conversions/
This episode was broken down into the following sections: • Social Media Marketing World Rocks! • Tales From My Session • A Lesson Learned • My Presentation Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: • 2 Years…