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Advertisers' least favorite Advantage+ Creative enhancement is getting a rebrand. Image Templates are now Overlays.

While a simplified approach is advised for all budgets, it's especially true for small budget advertisers. Here's why...

When you create a new ad account, you will now be required to verify a phone number before publishing a new ad.

Are you circumventing systems or evading enforcement? These are some of the most common reasons for ads getting ads rejected and ad accounts shut down.

Image Animation is coming to Meta advertising. This is an addition to Advantage+ Creative enhancements. I have it, and you may, too.

You can now edit sourced site link display labels. This is a big improvement over having to create a new one manually. Here's how it works...

Why would you create three ad sets, each targeting a different set of interests and behaviors, when the audience is expanded in each case?

Is Meta padding conversion numbers with people who would've bought your product anyway? Here's how to approach it...

Some advertisers now have the option to join a test to expand ad images with AI. Here's how to find it...

Why won't Meta exclude my customers? It's unlikely that Meta is showing your ads to people they shouldn't. There are several potential reasons why...

Advertisers can join a test to expand video AI generation. Here's where you can find the setting, and how it works...

The 2-step funnel is a popular Meta ads strategy. There are some inherent problems with this approach...

The Messaging Events API will be deprecated in 2025. Here's what you need to know and how to prepare...

A change is coming to special ad categories. Financial Products and Services will replace the previous Credit category. This means that businesses promoting insurance, bank accounts, investment services, and more will require a special ad category.

A restriction period is coming on ads promoting social issues, elections or politics in the US. Here's what you need to know...

I ran an A/B test of three identical ad sets and there was a clear winner. Check out my blog post to learn more about understanding the importance of randomness in results: https://jonloomer.com/random

If you can create only one campaign, and you can't get results from sales campaigns, do this...

Test your ads knowledge with the Meta Ads Millions bot at jonloomer.com/millions.

If you have questions about Meta advertising, go to jonloomer.com/jonbot and ask my bot whatever question you want. It's a great option if you're stuck and have lots of questions.

Should you use the same pixel on multiple websites? It depends. Let's discuss...

Now we're in election season in the US and the holidays are right around the corner, ad costs are probably going up. But you can still get good results.

When it comes to Meta advertising, there are shades of truth. Start with what's definitive -- those things that Meta says are true based on their official documentation. Everything else is based in experience. It doesn't make it worthless or untrustworthy, but it's not universally true.

Some advertisers are seeing an update to ad set scheduling. Meta will recommend a length of time to run your ads, and there are also presets for 14, 30, and 60 days so that your end date and time will automatically be complicated based on your start date and time.

I keep telling advertisers to simplify things and stop overcomplicating their advertising. I am telling advertisers to stop doing things that I did three, five, and 10 years ago. I'm not telling you to stop doing something I've never done myself. It took me time to embrace automation and simplification.…