Videos

Scale high-performing ad sets without restarting the learning phase? This could be extremely helpful.

Meta is deprecating Sponsored Messages from the Marketing API. Does that mean we should expect this long-time feature to disappear from Ads Manager, too? It wouldn't be a surprise.

The Offline Conversions API will be deprecated, but you have more time to prepare than previously thought. Instead of going away in Q3 of 2024, you now have until May of 2025. Offline events are still important, and you'll eventually need to transition to sending them using the main Conversions…

While there don't appear to be any inherent advantages to using one option over the other, you should consider how each works with your strategy. It's a personal preference. But there are some benefits to consider.

Back in January, Meta announced that Advantage Detailed Targeting would be turned on and locked when optimizing for link clicks or landing page views. This change mimics what we see when optimizing for conversions and using original audiences. While I have this in some ad accounts, I don't have it…

Meta is rolling out the Instagram Profile Reels placement. Ads in this placement can be found when you go to a user's Instagram profile and click to view a Reel. When you scroll through their Reels feed, ads may appear in between.

Meta is rolling out an update to Advantage+ Audiences which allows you to create and use Saved Audiences. Up until now, they were only available for original audiences.

Should you run ads on a schedule? This feature has been around since 2014 (!!), but it remains relevant today. The advice hasn't changed. Don't use this feature in an attempt to game the system. Use it because of specific reasons you can't run ads on certain days or at…

This is one of those Advantage+ Creative enhancements to watch out for. Meta will automatically show a version of your ad that highlights products in your catalog. Even if you want this, you may want to change the products that are featured. Catch it before your clients do.

Here's an example of the benefit of sending offline events. I've been sending offline events related to CRM activity for the past month. Whenever a new lead from an instant form has clicked on a second link in my emails, an offline event is sent. This then allows me to…

Do you have the new AI image generation updates for ads? Meta announced it last week, and it's rolling out. I now have it, so here are some specific examples of generating backgrounds and new images inspired by the original.

My AI chatbot has been upgraded to GPT-4o. It was trained on more than 300 pages of my content, and now it's more helpful than ever. Try it out at https://jonloomer.com/jonbot.

Have you noticed this, too? The typical guru Meta ads strategy follows a similar playbook. They are super complicated. You understand why that is, right? This allows them to brand it. The assumption is that complicated is better and more sophisticated. But these strategies are rarely backed up in any…

This is a great update. You may get a recommendation to increase your budget to take advantage of a high-performing ad set. In the past, it may say that you can get an increase in conversions by a specific percentage, but without indicating how much to increase your budget. That's…

Today marks the 500th consecutive day that I've published at least one new video. Thanks so much for joining me on this wild ride!

When none of your campaigns are working, do this: Shut it ALL off. Then simplify your approach and create a single campaign with one ad set to promote your most important goal. This allows you to focus your budget, free of auction overlap, so that you can get meaningful results.…

Meta is rolling out some valuable AI-generated text updates for ads. AI-generated variations for headlines are coming, beyond just primary text. But, the biggest update is that it will learn from your previous campaigns to match your brand voice and tone.

Image generation is coming to Facebook ads. Submit an image and AI can generate backgrounds for it. You can also have AI generate variations that are inspired by that image. These could be big updates to help quickly and easily create multiple image variations for ads.

Are Detailed Targeting exclusions going away? Some advertisers saw a message at the top of the Audiences page indicating that Detailed Targeting exclusions were going to be removed by June 28th. But according to SearchEngineLand, this alert was sent in error. But just because there aren't "immediate plans" to remove…

This is the beauty of Advantage+ Audience. Because your audience suggestions shouldn't impact results much, it's a variable that you don't need to spend much to worrying about. You can focus on copy and creative. This is one more reason to switch from using original audiences when possible.

Here's a clarification about Advantage+ Shopping audience segments. It wasn't clear whether you needed to exclude your existing customers when creating your Engaged Audience. It appears that's not necessary. Assuming you define your Existing Customers accurately and thoroughly, they will be pulled out when there's overlap.

Stop watering down results. If you don't need to create those extra campaigns, ad sets, or ads, DON'T. There are always exceptions, but the main point is to limit these extra assets that spread out your budget and make results less meaningful. When you have the opportunity, consolidate. Your results…

This is a real-life example of the benefit of setting up the Conversions API. If you go to your Events Manager Overview page, you can see how many extra events were sent as a result of using the Conversions API.

When should you use the Offline Conversions API? Unless you are capable of deduplicating these events from the web events, there's a specific way you should handle this...