Videos

Should you drive users to an external landing page or a Facebook tab with ads? This video explores that question. For more, go to http://bit.ly/11Q4eJ1 or like my page at http://FB.com/JonLoomerDigital. More on Conversion Tracking: http://bit.ly/10xKbxU Video on Split Testing: http://bit.ly/1avyW0P Use ShortStack to create tabs: http://zfer.us/sHCVy How to create…

This video explores how you can increase the Reach of your Facebook Page posts and whether it matters. For more, go to http://jonloomer.com and like my page at http://fb.com/JonLoomerDigital. 16%?? THE HORROR!! http://jonloomer.com/facebook-posts-reach-16-percent-of-fans/ Your Fans Don't Care! http://jonloomer.com/your-facebook-fans-dont-care-about-reach/

5 steps to successfully split testing Facebook ads. Power Editor Tutorial: http://www.jonloomer.com/facebook-power-editor/ Split Testing: http://www.jonloomer.com/facebook-advertising-split-testing-infographic/ Saved Audiences: http://www.jonloomer.com/facebook-saved-audience-saved-target-group-power-editor/ Conversion Specs: http://www.jonloomer.com/facebook-conversion-specs-post-actions/ For more, follow along on http://JonLoomer.com or like my Page at http://FB.com/JonLoomerDigital. Subscribe to my YouTube channel: http://www.youtube.com/subscription_c...

Should you repost old content to your Facebook Page? Here's my answer, along with step-by-step instructions. Use PostPlanner for bulk scheduling: http://zfer.us/l6VaF For more, follow along on http://JonLoomer.com or like my Page at http://FB.com/JonLoomerDigital. Subscribe to my YouTube channel: http://www.youtube.com/subscription_center?add_user=JONLOOMER

Subscribe: http://www.youtube.com/subscription_center?add_user=JONLOOMER You can optimize your Facebook ads so that they are targeted at people most likely to perform a desired action. While Optimized CPM optimizes by a default action, you can edit this. Here's how. Also read my post on this topic at http://JonLoomer.com and like my page at…

Facebook tabs aren't built into the mobile experience. If you link directly to one, mobile users won't see them. Here's the solution! I use ShortStack, and they provide a smart URL (or mobile friendly URL). Use ShortStack: http://zfer.us/sHCVy For more, follow along on http://JonLoomer.com or like my Page at http://FB.com/JonLoomerDigital.…

Want to create a Facebook ad that targets Facebook employees who live close to Menlo Park, CA? This is how you do it. For more info, go to http://jonloomer.com and like my page at http://fb.com/JonLoomerDigital. Subscribe to my YouTube channel: http://www.youtube.com/subscription_center?add_user=JONLOOMER

Schedule your time with Jon to work on anything that ails you with Facebook marketing. Reserve your session here: http://jonloomer.com/facebook-marketing-coaching/

Five steps to getting started with Facebook ads. For more, go to http://JonLoomer.com and like my page at http://FB.com/JonLoomerDigital. Subscribe to my YouTube channel: http://www.youtube.com/subscription_center?add_user=JONLOOMER

The price options within the Facebook Offers interface is going up. Here's what you need to do! Make sure to read my blog for more at http://jonloomer.com and like my page at http://fb.com/JonLoomerDigital. Subscribe to my YouTube channel: http://www.youtube.com/subscription_center?add_user=JONLOOMER

This is how you would create a "dark" or unpublished Facebook post that you can promote into the News Feeds of Facebook Fans. For more, go to http://jonloomer.com/facebook-unpublished-post-dark or like my page at http://fb.com/JonLoomerDigital. Subscribe to my YouTube Channel: http://www.youtube.com/subscription_center?add_user=JONLOOMER

What is FBX? This episode focuses on what this powerful Facebook advertising tool could mean for marketers and for users. For more, go to http://JonLoomer.com and like my page at http://fb.com/JonLoomerDigital

You can create Facebook ad campaigns quickly and easily with Saved Audiences (also known as Saved Target Groups). Read http://jonloomer.com/facebook-saved-audience-saved-target-group-power-editor for more or like my page at http://fb.com/JonLoomerDigital. Helpful links or mentioned in this video: http://fb.com/powereditor http://jonloomer.com/facebook-power-editor http://jonloomer.com/facebook-advertising-split-testing-infographic http://jonloomer.com/facebook-partner-categories http://jonloomer.com/facebook-custom-audiences

Lately many Facebook users are reporting seeing posts in their News Feeds from brands they do not like, but mentioning ones they do. What's this all about? Jon discusses it in this week's VLOG. Make sure to like his page at http://fb.com/JonLoomerDigital and read his award winning blog at http://JonLoomer.com

Facebook added Partner Categories from Acxiom, Datalogix and Epsilon so that advertisers can target users based on buying history and specific demographic info. Very valuable development. Make sure you subscribe to this video blog, follow my written content at http://jonloomer.com and like my page at http://fb.com/JonLoomerDigital.

What is the best Facebook ads unite for generating new Page Likes? Watch to find out. A few links mentioned: http://jonloomer.com/facebook-promoted-page-admin-panel http://jonloomer.com/facebook-lookalike-audiences http://jonloomer.com/facebook-custom-audiences/

Get more control over your Facebook Promoted Posts by recreating them in Power Editor. For more on how, read my tutorial at http://jonloomer.com/facebook-promoted-posts-power-editor or like my Page at http://fb.com/JonLoomerDigital.

This episode features the specific ways you can measure your Facebook marketing success. For more, go to http://JonLoomer.com and like my Page at http://FB.com/JonLoomerDigital. Links discussed include: http://jonloomer.com/advanced-facebook-insights http://jonloomer.com/shop/workshop ** USE PROMO CODE FBINSIGHTS ** http://jonloomer.com/facebook-insights-ratios

This tutorial explains how to create Lookalike Audiences to target users similar to your current customers. For more, go to http://jonloomer.com/facebook-lookalike-audiences and like my Page at http://fb.com/JonLoomerDigital. Also make sure you read about Custom Audiences here: http://jonloomer.com/facebook-custom-audiences

Jon Loomer's deep dive into Facebook Insights: The important metrics, where they are, important ratios and how to measure success. For more, go to http://www.jonloomer.com/2013/03/22/advanced-facebook-insights-slideshare-presentation-and-webinar-replay/ and like his page at http://fb.com/jonloomerdigital.

In this episode, Jon discusses how an emotional week in parenting can teach us a lesson about overcoming adversity in business; a change to Facebook's cover photo rules and what it means; attracting natural engagement without contests and ads; and whether you can succeed without running Facebook ads. For more,…

Your questions include: When to use Optimized CPM or CPC, how increased mobile usage impacts Facebook app strategy, measuring performance and Facebook for Brick & Mortar. For more, go to http://jonloomer.com and like my page at http://fb.com/JonLoomerDigital. Other Links Mentioned Free Insights Webinar: http://JonLoomer.com ShortStack: http://zfer.us/sHCVy Consumers and Consumptions: http://jonloomer.com/facebook-insights-consumer-vs-engaged-user…

Jon's thoughts on the new Facebook News Feed -- what it will look like and how it will impact both users and brands. For more, go to http://www.jonloomer.com/2013/03/07/new-facebook-news-feed/ and like his page at http://fb.com/JonLoomerDigital.

Sign up for my free webinar to learn about how to utilize the advanced metrics within Facebook Insights. Sign up at http://JonLoomer.com/webinar.