When advertisers make attribution-related mistakes, it spills down through every step of advertising: Reporting, optimization, and targeting. It's critical that you get this right. Read my blog post on this at https://jonloomer.com/attribution There are five most common mistakes that advertisers make... 1. Improper or Incomplete Setup of the Pixel or…
Try this strategy to increase quality leads from a webinar signup. Instead of driving people to a landing page to register for a webinar, allow them to watch it without registering. But offer something in exchange for an email address during the webinar and continue to optimize for registrations.
Meta updated Advantage+ Shopping Campaigns to allow advertisers to select any standard or custom event for optimization, rather than only purchases. Here's how to think about it...
Here's an update on Engaged-View attribution. When Meta first announced it last June, it was unclear which placements this applied to, but clarification has now been provided. It's eligible for all placements other than Facebook In-Stream Video ads that aren't skippable.
Meta needs to display organic results. Ads Manager only features results from people you paid to reach. While this makes sense, it doesn't reflect the full impact of your ads -- particularly if your ad was especially engaging. People you paid to reach could share it and their friends could…
Don't be so quick to crop! When you upload a 9:16 image or video when creating your ad, Meta will ask you to crop or upload new square and wide creative for specific groups of placements. But first, make sure to preview how each placement looks using that 9:16 creative.…
Are your ads reaching the wrong people? If you think you're paying to reach people beyond your targeted age, gender, or location, you can find out. Here's how...
To read the related blog post, go to jonloomer.com/optimization There are two primary mistakes that advertisers make related to ad set optimization (how Meta optimizes the delivery of your ads): 1. Confusing Objective with Optimization. The campaign objective is important because it determines many of the options available in the…
Custom events can break custom metrics if there's a space in the name of the custom event. This only impacts the formula when using custom events, and it's not an issue for custom conversions. There are a couple of solutions...
The default 7-day click and 1-day view attribution is not relevant to this type of conversion. Compare attribution to view 1-day click results. When creating the ad set, edit your attribution setting to be 1-day click only. This will impact both your default reporting and optimization.
Your most important skill as an advertiser is a passion to experiment. You live in a constant state of curiosity, wondering whether something would work. And you test it!
A 300 custom audience limit to view audience sizes? How long has this been a thing?
When using Advantage+ Audience, there's no option for Gender within audience controls. This may be fine for sales campaigns, but it creates a problem when optimizing for top-of-the-funnel actions. Read more at https://www.jonloomer.com/how-meta-could-improve-ads-optimization/
There are updates to Advantage Detailed Targeting, but does it matter? It seems like this feature is getting buried now that Meta prioritizes the use of Advantage+ Audience.
This is how videos have transformed my website. When I first started recording short-form videos, they only lived on my website. But then I created a custom post type for my website, and everything changed. Go to https://jonloomer.com/qvt to see how it works.
Read the blog post that goes with this video at https://jonloomer.com/broad Broad targeting can be effective, especially for Purchase campaigns. But it is bound to fail for any type of top-of-the-funnel optimization. You'll probably get what appear to be good results, but they'll be low quality. The reason for that…
Too many advertisers continue to use one ad account to manage all of their clients. This isn't just a bad idea, it's against Meta's rules. And it sounds like they're starting to enforce that rule more seriously now.
Yes, it's easier to create campaigns now than ever before. But it's not easy to get good advertising results. It's time to put this narrative to bed. It's starting to impact jobs.
Facebook page reviews have become completely worthless due to spam. Reviews are a source of spam attacks because you can't remove reviews. If you want to turn off reviews for your page, here's what you do...
Everyone hates the Image Template optimization from Advantage+ Creative. You might actually be able to make it look better. Here's how...
Define your Business Category in Ad Account Settings to ensure access to the right features, guidance, and support.
Today I recorded my 500th weekly webinar for my Power Hitters Club community. It's crazy! If you'd like to join my webinars, I'd love to have you. Go to jonloomer.com/elite to learn more.
A new feature called Customer Acquisition allows you to show your ads to new customers only when running manual Sales campaigns. This may sound familiar because it's similar to the budget cap for existing customers when running Advantage+ Shopping Campaigns.
Appreciate nuance in advertising. Be wary of people who say that there's only one way to do things. No exception. Understand that most things are messy and there are exceptions to every rule.