When I say that your targeting inputs are less impactful than ever before, it doesn't mean that you should only go broad and remove all targeting inputs. It means that your audience is often expanded, and the credit your inputs deserve is rarely clear. It's also why you should avoid…
What's the point of an Instant Forms Browser Add-On? It requires you use the Leads objective with Website conversion location and Conversions performance goal. You are sending people to your website to complete your ONLINE FORM. That's how Meta measures success and optimizes. Why add a second persistent form?
Stop micromanaging placements. While it makes sense to remove some placements when optimizing for a top-of-the-funnel action, you should usually remain hands-off when optimizing for conversions.
Targeting just doesn't matter much anymore. It's not that targeting doesn't matter at all now, but most advertisers overvalue it. This change is largely due to the development of broad targeting.
The campaign objective isn't as impactful as most advertisers think. It has a purpose, but often not what is assumed.
Your ads budget may be the difference. No one wants to hear this, but the budget has a significant impact on your results. While you can have success with lower budgets, a higher budget makes it more likely.
Ad copy and creative are more important than ever before. You can do everything else right, but you won't get consistently good results without ads that attract your target audience and inspire the action that you want.
Proper attribution is more important than you think. It not only impacts your results, but how your ads are optimized for delivery.
The Performance Goal is central to your ad strategy. There may not be a more important step when creating your ad campaign.
Has anyone managed to set up Meta's Conversion Leads CRM integration? Not only is it a brutal setup that Meta says takes three months, I've found that the Zapier integration with Infusionsoft simply doesn't work.
Brand Lift Tests help you see how your ads or entire ad account contribute to the lift in brand awareness or recall.
Meta made updates to bidding, improving the Cost Per Result Goal and Return On Ad Spend bid strategies.
It's okay to create content with boring hooks. It may actually attract your ideal audience -- or not repel them the way bold and controversial hooks do.
If you're struggling and you believe in what you're doing, do not give up. You've got this...
The biggest mistake that new content creators make is that they connect their efforts to revenue from the start. They quickly decide that it's not driving revenue, so it must not be worth doing. Then they quit too soon.
According to the Within Marketing Pulse Dashboard, the increase may have been minimal. If that was the case, advertisers may have done really well during Black Friday Week and Cyber Monday.
I'm not taking on clients, but you can book 45-minute sessions with me to discuss your Meta ads strategy and challenges. Go to jonloomer.com/coach to book a session or message me if you have questions!
Here's an update for Shops to connect Meta purchases to your third-party reporting tool.
Meta's working on a project called Emu that allows you to use text prompts to edit images and generate videos. These AI advancements are wild!
Going broad isn't always the answer. While it's generated great results for some advertisers, it hasn't for everyone. In some cases, the old-fashioned way still works better. It's okay to approach it that way, and not as an absolute.
Meta ads optimization is literal. Once you accept this, strategies will become clearer. Optimize for the action that you want.
Happy Thanksgiving! On a day of gratitude and every day, I appreciate you. I hope you're able to relax, kick your feet up, and enjoy some time with friends and family. Cheers to you!
Use Breakdowns to view how each text or creative variation performs in Ads Manager.
What are CPMs doing right now? Meta CPM has been down year over year in every quarter of 2023, as well as last Q4. Is holiday CPM finally going up this year? That could be the case...
