Most advertisers are confused about how and when to use Advantage+ Audience, its benefits and weaknesses, and how it impacts our overall strategies. This video is meant to clear that up. Read the full detailed best practices at https://jonloomer.com/plus This video is focused on four primary points: 1. Audience suggestions…
If you're struggling to adapt to changes to Meta ads targeting and strategies during the past few years, know that this isn't going to get any easier. This is the direction the world is going regarding privacy, tracking, and behavior targeting. Understand why it's happening and embrace these new tools.
I understand that you value your targeting inputs. But how is it that Advantage+ Shopping Campaigns are more effective on average than manual sales campaigns, and they don't allow for targeting inputs?
Apple is going to begin imposing a 30-percent charge on all Boosts that are performed through the Facebook or Instagram app from an iPhone. You can avoid this! Create your campaigns via web (preferably using Ads Manager) or a non-Apple mobile device.
Do you suspect that Advantage+ Creative enhancements are on even though you swear you turned them off? There are four possible explanations...
Running Meta ads for podcasting is a challenge. But now that you can connect your show's RSS feed to YouTube, there are some interesting new possibilities using custom events. Go to jonloomer.com/youtube for my tutorial on how to create these events.
How should you approach a new pixel or business when it comes to Meta advertising? Should you optimize for top-of-the-funnel or treat it like any other business?
You can read the related blog post at https://jonloomer.com/placements. Mistakes related to placements tend to come down to one of two things: 1. Inaction or 2. Too much tinkering In most cases, you should use Advantage+ Placements on when optimizing for any type of conversion. When you should remove individual…
Now that you can optimize for any standard or custom event with an Advantage+ Shopping Campaign, what happens if you optimize for Lead or CompleteRegistration? Is this what Meta's announcement was about back in November?
Traffic campaigns almost never work. I discourage advertisers from traffic campaigns because the quality of traffic Meta sends with this optimization tends to be terrible. But there are exceptions.
Do you actually need to provide audience suggestions when using Advantage+ Audience? Based on the way it works, it may not be necessary. With exceptions, of course.
You may be tempted to limit your audience to a tight demographic group because you've found you get the best results from that group. This attempt to outsmart the algorithm rarely works. Here's why...
Meta ads exclusions are important, but you have to get the right balance. You can overdo exclusions, too.
Some Meta advertisers embrace view-through conversions and others ignore them. My advice: It's all about context. For more on attribution, go to https://jonloomer.com/attribution.
Are you making one of the six most common targeting mistakes? Read the related blog post at https://jonloomer.com/targeting In this video, I cover the following mistakes: 1. Improper Use of Exclusions 2. Expansion Ignorance 3. Too Narrow When Optimizing for Conversions 4. Overdoing Demographic Granularity 5. Too Broad When Optimizing…
You've tried everything and can't get Meta advertising to work. Have you considered that maybe it's your offer?
Is your ROAS legit? If you see an insane Return on Ad Spend in your Ads Manager, make sure to compare attribution settings to break it down into columns.
Is Ads Manager over-reporting? Do you suspect your numbers are inflated? Ads Manager is likely reporting properly, but context matters. Here is what you should do...
What happened to the ability to filter by URLs from the event breakdown for troubleshooting events in Events Manager? It's only displaying domains now, which doesn't make sense since there's a separate filter by domain.
Ad prices are going back up. Meta released their Q4 earnings, and the average price per ad was up year over year for the first time in three years. What could explain the increase?
Meta came out with their Q4 earnings, and the "dying platform" is thriving after 20 years. The percentage of Daily to Active Monthly Users is higher than it's ever before. It's still growing. It's not just 3 Billion boomers either. The next time there's a question about whether your audience…
When advertisers make attribution-related mistakes, it spills down through every step of advertising: Reporting, optimization, and targeting. It's critical that you get this right. Read my blog post on this at https://jonloomer.com/attribution There are five most common mistakes that advertisers make... 1. Improper or Incomplete Setup of the Pixel or…
Try this strategy to increase quality leads from a webinar signup. Instead of driving people to a landing page to register for a webinar, allow them to watch it without registering. But offer something in exchange for an email address during the webinar and continue to optimize for registrations.
Meta updated Advantage+ Shopping Campaigns to allow advertisers to select any standard or custom event for optimization, rather than only purchases. Here's how to think about it...