If you have important actions that happen offline, you should pass those via Meta Conversions API to help fill in attribution. This video walks through the details. For more on this, read my detailed tutorial at https://jonloomer.com/offline In order to follow the steps in this video, you'll need access to…
I'm running a test. I've created three variations based on trying to drive quality subscriptions: 1. Optimized for Complete Registration, 2. Optimized for a video watched on the confirmation page after registering, and 3. Optimized for Lead using an instant form. I also add a tag based on where people…
When you run an A/B test, your audience will be split between the tested ad sets or campaigns to prevent overlap. If you run an unscientific test by running multiple campaigns or ad sets to find the best optimization option, you won't get optimal results during the test due to…
Your results and challenges rarely have a global problem to explain them. Your experience in the Meta ad auction is impacted by limitless factors that will be unique to you. Focus on the things in your control.
There's still plenty that needs to happen. Politicians passed a bill in the House of Representatives and now it needs to be passed by the Senate. If that happens, ByteDance will have six months to sell the app. If they don't, the app will be banned from app stores and…
This is the secret to high-quality advertising results: You need to better define the action that you want. Check out my blog post on this for the six steps that you can take to improve quality at https://jonloomer.com/results.
Meta announced some AI-powered ad updates and here are the highlights: 1. Video ads automatically optimized for Reels, 2. Catalog ad videos and omnichannel reporting, 3. Reminder ads can include links, 4. Promo codes, 5. Product tags for all, including in Facebook feed, and 6. Updates to Collaborative Ads.
Meta is now rolling out the change to Advantage+ Audience that was initially announced in January that forces Advantage Detailed Targeting when optimizing for link clicks or landing page views. It cannot be turned off. I went into more detail on this in a blog post that you should read…
Should you still create ad sales funnels? This was a popular strategy in years past, but does it make sense the way things currently work? Let's discuss...
There are five attributes of low-quality post-click experiences that Meta flags. In moderation, this may only impact performance. Excessive use will violate Meta's advertising policy, which will get ads rejected. For more about low-quality ads, read my blog post at https://jonloomer.com/low-quality
Optimal campaign construction has changed. 1. Limit your number of campaigns. 2. Limit your number of ad sets. While these aren't rules that are set in stone, avoid creating unnecessary campaigns and ads that make you less efficient.
Stop focusing on the things that just don't matter as much as they once did. The four things that matter most now are 1. Ad copy and creative, 2. Performance goals, 3. Attribution, and 4. Your budget. Start with these items, everything else is secondary.
There are benefits to combining ad sets. Doing this would combine budgets to give one ad set more data and optimization power, giving that ad set a greater ability to exit learning. It also limits auction overlap. It doesn't mean you should never create multiple ad sets. Just make a…
Advertisers have a natural fear of making changes to active ads, thereby restarting the learning phase. There are a few times when changes may make sense. But you shouldn't make changes to things like placements, performance goal, targeting, or bidding. And any changes to ads themselves will not only restart…
This video is a bit of a departure from my typical Meta ads-only focus, but there is an eventual advertising angle. For a full written tutorial and some additional details I may have skipped over here, check out my blog post at https://jonloomer.com/scoring While this is Infusionsoft/Keap specific, I hope…
What should you do if you're stuck in the learning phase? Ideally, you want at least 50 optimized actions per week to exit learning. It will help your results become more stable. But if you can't spend more or combine ad sets to exit the learning phase, let performance be…
The Highest Volume bid strategy is the default and Meta will try to get you the most optimized actions within your budget. But when should you use manual bid strategies, like Cost Per Result Goal or Bid Cap? In most cases, stick with the default. But there are some specific…
When should you switch to original audience options? Advantage+ Audience is the default for all objectives, but there are times when the way that it works may not be ideal. Particularly if you are optimizing for engagement-level actions or need to set tight constraints on age and gender.
It's not some super complicated secret hack. You don't need to buy a course to access it. It's knowledge. It's understanding how things work, why they work that way, and how we can apply them to our advertising.
Your initial targeting inputs have some impact. Your pixel data, conversion history, and prior engagement with your ads matter, too. But nothing may matter more to who sees your ads than your performance goal, especially in this Advantage+ world.
You can compare dates in Ads Manager to get separate columns for the current period, prior period, change, and change percentage. The change percentage is also highlighted in green or red depending on whether the change is positive or negative.
Most advertisers are confused about how and when to use Advantage+ Audience, its benefits and weaknesses, and how it impacts our overall strategies. This video is meant to clear that up. Read the full detailed best practices at https://jonloomer.com/plus This video is focused on four primary points: 1. Audience suggestions…
If you're struggling to adapt to changes to Meta ads targeting and strategies during the past few years, know that this isn't going to get any easier. This is the direction the world is going regarding privacy, tracking, and behavior targeting. Understand why it's happening and embrace these new tools.
I understand that you value your targeting inputs. But how is it that Advantage+ Shopping Campaigns are more effective on average than manual sales campaigns, and they don't allow for targeting inputs?