You may be tempted to limit your audience to a tight demographic group because you've found you get the best results from that group. This attempt to outsmart the algorithm rarely works. Here's why...
Meta ads exclusions are important, but you have to get the right balance. You can overdo exclusions, too.
Some Meta advertisers embrace view-through conversions and others ignore them. My advice: It's all about context. For more on attribution, go to https://jonloomer.com/attribution.
Are you making one of the six most common targeting mistakes? Read the related blog post at https://jonloomer.com/targeting In this video, I cover the following mistakes: 1. Improper Use of Exclusions 2. Expansion Ignorance 3. Too Narrow When Optimizing for Conversions 4. Overdoing Demographic Granularity 5. Too Broad When Optimizing…
You've tried everything and can't get Meta advertising to work. Have you considered that maybe it's your offer?
Is your ROAS legit? If you see an insane Return on Ad Spend in your Ads Manager, make sure to compare attribution settings to break it down into columns.
Is Ads Manager over-reporting? Do you suspect your numbers are inflated? Ads Manager is likely reporting properly, but context matters. Here is what you should do...
What happened to the ability to filter by URLs from the event breakdown for troubleshooting events in Events Manager? It's only displaying domains now, which doesn't make sense since there's a separate filter by domain.
Ad prices are going back up. Meta released their Q4 earnings, and the average price per ad was up year over year for the first time in three years. What could explain the increase?
Meta came out with their Q4 earnings, and the "dying platform" is thriving after 20 years. The percentage of Daily to Active Monthly Users is higher than it's ever before. It's still growing. It's not just 3 Billion boomers either. The next time there's a question about whether your audience…
When advertisers make attribution-related mistakes, it spills down through every step of advertising: Reporting, optimization, and targeting. It's critical that you get this right. Read my blog post on this at https://jonloomer.com/attribution There are five most common mistakes that advertisers make... 1. Improper or Incomplete Setup of the Pixel or…
Try this strategy to increase quality leads from a webinar signup. Instead of driving people to a landing page to register for a webinar, allow them to watch it without registering. But offer something in exchange for an email address during the webinar and continue to optimize for registrations.
Meta updated Advantage+ Shopping Campaigns to allow advertisers to select any standard or custom event for optimization, rather than only purchases. Here's how to think about it...
Here's an update on Engaged-View attribution. When Meta first announced it last June, it was unclear which placements this applied to, but clarification has now been provided. It's eligible for all placements other than Facebook In-Stream Video ads that aren't skippable.
Meta needs to display organic results. Ads Manager only features results from people you paid to reach. While this makes sense, it doesn't reflect the full impact of your ads -- particularly if your ad was especially engaging. People you paid to reach could share it and their friends could…
Don't be so quick to crop! When you upload a 9:16 image or video when creating your ad, Meta will ask you to crop or upload new square and wide creative for specific groups of placements. But first, make sure to preview how each placement looks using that 9:16 creative.…
Are your ads reaching the wrong people? If you think you're paying to reach people beyond your targeted age, gender, or location, you can find out. Here's how...
To read the related blog post, go to jonloomer.com/optimization There are two primary mistakes that advertisers make related to ad set optimization (how Meta optimizes the delivery of your ads): 1. Confusing Objective with Optimization. The campaign objective is important because it determines many of the options available in the…
Custom events can break custom metrics if there's a space in the name of the custom event. This only impacts the formula when using custom events, and it's not an issue for custom conversions. There are a couple of solutions...
The default 7-day click and 1-day view attribution is not relevant to this type of conversion. Compare attribution to view 1-day click results. When creating the ad set, edit your attribution setting to be 1-day click only. This will impact both your default reporting and optimization.
Your most important skill as an advertiser is a passion to experiment. You live in a constant state of curiosity, wondering whether something would work. And you test it!
A 300 custom audience limit to view audience sizes? How long has this been a thing?
When using Advantage+ Audience, there's no option for Gender within audience controls. This may be fine for sales campaigns, but it creates a problem when optimizing for top-of-the-funnel actions. Read more at https://www.jonloomer.com/how-meta-could-improve-ads-optimization/
There are updates to Advantage Detailed Targeting, but does it matter? It seems like this feature is getting buried now that Meta prioritizes the use of Advantage+ Audience.