Appreciate nuance in advertising. Be wary of people who say that there's only one way to do things. No exception. Understand that most things are messy and there are exceptions to every rule.
Read the full blog post related to this topic here: https://jonloomer.com/creative Advantage+ Creative is a hot topic among Meta advertisers for lots of reasons. 1. Meta provides no transparency regarding how it performs (though it's supposed to only be used to help you). 2. A couple of the enhancements are…
If you believe that your value as an advertiser falls entirely on your targeting strategy, you might be in trouble. There should be so many other decisions that provide value that have nothing to do with targeting.
Should you duplicate ad sets when scaling? This is a popular strategy since it protects the existing ad set so that you don't restart learning, but this approach may be outdated.
Will Meta eliminate all interest targeting? Meta hasn't said they're doing this, but the writing is on the wall. What do you think?
This is a tip to start and maintain short-form video creation. The key is to limit the things that can become excuses -- the hard things, we don't want to do or intimidate us. Don't overcomplicate it. Keep it as simple as possible at first. You'll refine and get better…
Meta's eliminating interests effective January 15th because they are redundant, too granular, apply to sensitive topics, or due to legal or regulatory requirements. If this sounds familiar, Meta did the exact same thing two years ago. Read my blog post for details at https://jonloomer.com/interests.
Have you enabled first-party cookies with your pixel? Chrome will eliminate all third-party cookies by the end of 2024, but first-party cookies won't be impacted. This is one step that you can take. For more on this update, check out my blog post at https://jonloomer.com/cookies.
If you can't duplicate an existing ad to leverage engagement because you've customized the text or creative by placement for the original ad, there's a workaround. Here's what you should do...
Read the related blog post here: https://jonloomer.com/cookies Now that 1% of Chrome users are in this test that eliminates third-party cookies, how can we expect it will impact Meta advertising? It's not completely clear. But there are a couple of steps you should take. 1. Enable first-party cookies with the…
Here's how to view your deleted ads in Meta Ads Manager by searching for Campaign Delivery is Deleted, Ad Set Delivery is Deleted, and Ad Delivery is Deleted.
How many ad sets should you use per campaign? The answer comes down to two issues that are tied together: Your optimization and overlap. We want to avoid overlapping audiences. If you're optimizing for any type of conversion or using Advantage+ Audience, try out using only one cold audience targeting…
Stop obsessing over CTR, it's not a priority metric. It's not that Click-Through Rate (CTR) doesn't matter at all, but by itself it's meaningless. Which CTR are we even talking about? It matters? A high CTR doesn't mean it was a successful ad. It's a metric that's easy to manipulate.
There's a reason you don't see results for custom events, even after you've verified it. Here's the fix...
Here's how I grew my YouTube presence by publishing at least one YouTube Short every single day. It started slowly, and gained momentum, increasing the rate of growth every month.
Do you customize your Meta ad creative by placement? If you're not careful, your ad may not look the way you want it in all locations. Read the full blog post here: https://jonloomer.com/placements
Here's how publishing a video every day for a year impacts growth on TikTok...
Who needs a podcast guest? I'm looking for the right shows to talk about Meta ads, my entrepreneurial journey, or short-form video. The ideal fit would be with someone I know or who already knows my story, and whose outlook on business aligns with mine. Let me know if you're…
After completing my goal of publishing at least one video every day for a year, what's next for 2024? Much of the same, but with some improvements...
And there it is! At least one video published every day for 365 days. That was fun. Now, let's do it again!
The impact of short-form video is huge. I committed to short-form video just over a year ago, and I'm reminded on a near daily basis of how important it is.
I'm returning to the speaking stage for the first time in four years. I'll speak at Social Media Marketing World in San Diego, which is February 18-20. My session will be about the evolution of AI-powered optimization and targeting for Meta advertising.
What are your proudest achievements of 2023? Write them down and acknowledge them before moving on to your goals for next year.
