There are benefits to combining ad sets. Doing this would combine budgets to give one ad set more data and optimization power, giving that ad set a greater ability to exit learning. It also limits auction overlap. It doesn't mean you should never create multiple ad sets. Just make a…
Advertisers have a natural fear of making changes to active ads, thereby restarting the learning phase. There are a few times when changes may make sense. But you shouldn't make changes to things like placements, performance goal, targeting, or bidding. And any changes to ads themselves will not only restart…
This video is a bit of a departure from my typical Meta ads-only focus, but there is an eventual advertising angle. For a full written tutorial and some additional details I may have skipped over here, check out my blog post at https://jonloomer.com/scoring While this is Infusionsoft/Keap specific, I hope…
What should you do if you're stuck in the learning phase? Ideally, you want at least 50 optimized actions per week to exit learning. It will help your results become more stable. But if you can't spend more or combine ad sets to exit the learning phase, let performance be…
The Highest Volume bid strategy is the default and Meta will try to get you the most optimized actions within your budget. But when should you use manual bid strategies, like Cost Per Result Goal or Bid Cap? In most cases, stick with the default. But there are some specific…
When should you switch to original audience options? Advantage+ Audience is the default for all objectives, but there are times when the way that it works may not be ideal. Particularly if you are optimizing for engagement-level actions or need to set tight constraints on age and gender.
It's not some super complicated secret hack. You don't need to buy a course to access it. It's knowledge. It's understanding how things work, why they work that way, and how we can apply them to our advertising.
Your initial targeting inputs have some impact. Your pixel data, conversion history, and prior engagement with your ads matter, too. But nothing may matter more to who sees your ads than your performance goal, especially in this Advantage+ world.
You can compare dates in Ads Manager to get separate columns for the current period, prior period, change, and change percentage. The change percentage is also highlighted in green or red depending on whether the change is positive or negative.
Most advertisers are confused about how and when to use Advantage+ Audience, its benefits and weaknesses, and how it impacts our overall strategies. This video is meant to clear that up. Read the full detailed best practices at https://jonloomer.com/plus This video is focused on four primary points: 1. Audience suggestions…
If you're struggling to adapt to changes to Meta ads targeting and strategies during the past few years, know that this isn't going to get any easier. This is the direction the world is going regarding privacy, tracking, and behavior targeting. Understand why it's happening and embrace these new tools.
I understand that you value your targeting inputs. But how is it that Advantage+ Shopping Campaigns are more effective on average than manual sales campaigns, and they don't allow for targeting inputs?
Apple is going to begin imposing a 30-percent charge on all Boosts that are performed through the Facebook or Instagram app from an iPhone. You can avoid this! Create your campaigns via web (preferably using Ads Manager) or a non-Apple mobile device.
Do you suspect that Advantage+ Creative enhancements are on even though you swear you turned them off? There are four possible explanations...
Running Meta ads for podcasting is a challenge. But now that you can connect your show's RSS feed to YouTube, there are some interesting new possibilities using custom events. Go to jonloomer.com/youtube for my tutorial on how to create these events.
How should you approach a new pixel or business when it comes to Meta advertising? Should you optimize for top-of-the-funnel or treat it like any other business?
You can read the related blog post at https://jonloomer.com/placements. Mistakes related to placements tend to come down to one of two things: 1. Inaction or 2. Too much tinkering In most cases, you should use Advantage+ Placements on when optimizing for any type of conversion. When you should remove individual…
Now that you can optimize for any standard or custom event with an Advantage+ Shopping Campaign, what happens if you optimize for Lead or CompleteRegistration? Is this what Meta's announcement was about back in November?
Traffic campaigns almost never work. I discourage advertisers from traffic campaigns because the quality of traffic Meta sends with this optimization tends to be terrible. But there are exceptions.
Do you actually need to provide audience suggestions when using Advantage+ Audience? Based on the way it works, it may not be necessary. With exceptions, of course.
You may be tempted to limit your audience to a tight demographic group because you've found you get the best results from that group. This attempt to outsmart the algorithm rarely works. Here's why...
Meta ads exclusions are important, but you have to get the right balance. You can overdo exclusions, too.
Some Meta advertisers embrace view-through conversions and others ignore them. My advice: It's all about context. For more on attribution, go to https://jonloomer.com/attribution.
Are you making one of the six most common targeting mistakes? Read the related blog post at https://jonloomer.com/targeting In this video, I cover the following mistakes: 1. Improper Use of Exclusions 2. Expansion Ignorance 3. Too Narrow When Optimizing for Conversions 4. Overdoing Demographic Granularity 5. Too Broad When Optimizing…