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Oct. 26, 2023

Facebook is Removing Rooms from Groups

Facebook is removing Rooms from Groups. We received the following message when starting a Room in my private Facebook group: “Rooms in groups will be removed on November 16. Starting November 10, new group rooms can’t be created. Following 30 days of no activity in a group room, any data…

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Oct. 25, 2023

Custom Events Deep Dive

Custom events are one of my favorite tools for Meta advertising. This is a deep dive to help you learn more about what they are and how you can use them. 1. Custom events are conversion events that occur on your website and fall outside of the predefined standard events.…

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Oct. 25, 2023

This Never Works!

This NEVER works! Before making or accepting this type of statement related to Meta advertising tools, features, or strategies, ask WHY it didn’t work. It didn’t work for YOU THIS time. But what are the factors that could have contributed to it not working? What might you have been able…

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Oct. 24, 2023

Do This Instead of Batching Videos

I don’t technically batch my videos... I’m often asked about my routine for recording and editing. The assumption is that I batch them. In other words, I set aside a specific day to record a bunch at once. That doesn’t work for me. I don’t set a specific day and…

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Oct. 23, 2023

What Makes a Successful Meta Ad Campaign?

What makes for a successful Meta ad campaign? It's evolved from micro-targeting and pulling multiple levers to a greater acceptance and trust of the algorithm and Meta's machine learning. This comes from when I was a guest on a podcast by FMO Media. https://www.youtube.com/@FMOMedia/podcasts

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Oct. 23, 2023

Is Meta Removing the Ability to Edit Placements?

This is intentionally bad design... Meta is burying manual placements, and it’s not clear if this is a test or the rollout of an official change. In this version, the Placements section of your ad set appears to be locked in. If you click “Show more options,” you can click…

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Oct. 22, 2023

Trust But Verify the Meta Ads Algorithm

"Trust, but verify." Meta ads advertising has evolved, requiring fewer inputs from the advertisers and more trust in the algorithm. There are some specific situations, particularly with optimization for delivery, where we need to verify that it's working the way we want it to. This comes from when I was…

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Oct. 22, 2023

Lighting Setup for Short-Form Video Recording

Here’s how I set up my lighting for video recording... 1. I use two Neewer 90 Watt LED lights that are mounted to each side of my desk. You can adjust the brightness and warmth for each light using a remote. 2. I have a small, 12 x 11 office…

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Oct. 21, 2023

The Best Ways to Leverage ChatGPT and AI

What are the best ways to leverage ChatGPT and AI to improve our business and content creation? It's not about allowing AI to create your content or direct exactly what you should do. It's about idea creation and improving the user experience. Here's an example. This comes from when I…

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Oct. 21, 2023

Maximize Video Quality on an iPhone

Here’s how I maximize video quality on an iPhone... 1. I have an iPhone 14 Pro, and I record using the rear-facing camera. I mirror my phone to my iPad so that I can center myself before recording. 2. I record in Cinematic mode, which adds that fuzziness to the…

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Oct. 20, 2023

How to Ads Fit in with an Organic Strategy?

Does it make sense to use ads to reach more people? How does that fit in with an organic strategy? This comes from when I was a guest on a podcast by FMO Media. https://www.youtube.com/@FMOMedia/podcasts

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Oct. 20, 2023

The Future of Meta Ads Targeting

This is my prediction for the future of Meta ads targeting. If you’ve paid attention the past few years, none of this will be shocking... Advantage Detailed Targeting, Advantage Lookalike, and Advantage Custom Audience will all be eliminated. They just won't be necessary anymore. Advantage+ Audience will become a fixed…

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Oct. 19, 2023

A Lesson in Remaining Relevant

What does it mean to remain relevant? I took for granted how relatively quickly and easily everything came together for me more than 12 years ago. That success allowed me the freedom I desired to spend more time participating in my sons' lives. In the meantime, I ignored the evolution…

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Oct. 19, 2023

Your Ad Does the Targeting Now

Your ad does the targeting now... We’ve heard this phrase a lot lately. Here’s what it means. Facebook ads of old prioritized targeting. Advertisers separated themselves by finding the perfect combination of demographics, interests, and lookalikes. Broad targeting and machine learning changed everything. Meta’s been expanding audiences, in some cases…

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Oct. 18, 2023

What Would a Paid Ad-Free Subscription to Facebook and Instagram Mean?

Is Meta going to offer a paid ad-free subscription option? That's possible, at least in the European Union. Why would they do this, and what would it mean? This comes from when I was a guest on a podcast by FMO Media. https://www.youtube.com/@FMOMedia/podcasts

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Oct. 18, 2023

Why Can't Meta Do Anything About Page DM Scams?

These DM scams on Facebook are a joke... Each of these DMs follows the same playbook. 1. They claim to be Meta. 2. They even use Meta logos. 3. They claim you’ve violated community standards. 4. If you don’t reply within 24 hours, your page will be locked or removed.…

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Oct. 17, 2023

Should You Publish the Same Video on 5 Different Platforms?

Should you publish the same short-form video to five different platforms? Here's why I do it and the potential benefits. You never really know where you're going to hit! This video comes from an appearance on a podcast by FMO Media. https://www.youtube.com/@FMOMedia/podcasts

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Oct. 17, 2023

Verify Your Custom Events

Make sure you verify your custom website events! I was greeted by this warning message at the top of my Events Manager (you may also see it in your Account Overview): “Verify your custom website event(s). As part of Meta’s continuous system improvements, you must complete a one-time verification of…

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Oct. 16, 2023

Advantage+ Audience Deep Dive

In this video, we'll dig into Advantage+ Audience: What it is, how it's different from other options, and how you might use it. if you have Advantage+ Audience, you'll know it. It replaces the prior targeting options (you can switch back to the old way). Advantage+ Audience utilizes machine learning…

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Oct. 16, 2023

The Recent Evolution of Marketing

The marketing skills that were needed to be successful when I started were perfect for me. But when marketing evolved, it became a much bigger challenge. This is a closer look at that evolution and struggle. This video comes from when I was a guest on a podcast by FMOMedia.…

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Oct. 16, 2023

Optimize for Value for Advantage+ Shopping Campaigns

We have an update to Advantage+ Shopping Campaigns... When you create an Advantage+ Shopping Campaign, you may see a drop-down menu for the performance goal. If you don’t have the drop-down, you don’t have this change yet. By default, the performance goal is “Maximize number of conversions.” Click that drop-down…

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Oct. 15, 2023

The Worst Meta Ads Placement?

What's my least favorite ad placement? Well, we can overcomplicate it. But, yes, there is a placement that drives me crazy. This comes from my appearance on an FMO Media podcast episode. https://www.youtube.com/@FMOMedia/podcasts

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Oct. 15, 2023

What is Reservation Buying Type?

Check out the Reservation buying type... If you create a campaign in Ads Manager, you may see this (rolling out in October): “Introducing reservation buying type. Reservation, formerly called reach and frequency, allows you to plan and buy your campaigns with a set cost and forecast your campaign’s lifetime results…

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Oct. 14, 2023

Create Videos That Suck

If you're going to commit to short-form videos, you have to overcome the fear of creating bad videos. I did that by embracing that "it was going to suck." This came from a podcast episode by FMO Media. https://www.youtube.com/@FMOMedia/podcasts

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