Consider using soft hooks for your videos. The first few seconds of your video are important, but you don't need to use aggressive hooks. Soft hooks merely tell you what's coming without mystery.
Use this strategy to come up with video ideas. I'm publishing a video every day, which can be a challenge. But I keep a running list of ideas that are inspired by questions from my community, conversations with clients, my blog posts, and more.
Merry Christmas! I hope you're enjoying some quiet, relaxing time with your family. Let's normalize not working on the holidays!
Don't ignore the industry when picking clients. It can set you up for success or failure.
Before taking on a Meta ads client, audit their website so that you know what you're getting into. That website will impact your ability to get results.
Be wary of low-budget clients. While it's possible you can get results with a low budget, these clients are a bigger challenge. And they often have unrealistic expectations regarding how far their money will go.
We often get focused on selling our product but don't forget to sell your story. It's what makes your brand unique. Here's mine...
Do not take helicopter clients. Don't let them micromanage your work or tell you how to do your job. It's just not worth it. You need clients who trust you. They hired you for your expertise.
Reflect on 2023 before you start goalsetting for 2024. Otherwise, you're just making goals without context. What went well and didn't go well?
Create more than anyone else. It's the best way to stand out in any content format.
Threads is in the EU now! Meta originally launched Threads in July without some very basic features -- and without users in the European Union. That has now been corrected.
Is this a bug with custom conversions? When creating a custom conversion that maps to a custom event, there is no longer an option to refine by parameter. That option still exists for custom conversions mapped to standard events.
Are blogs making a comeback in 2024? That's the trendy prediction, but is it consistent with the current landscape and challenges?
When I say that your targeting inputs are less impactful than ever before, it doesn't mean that you should only go broad and remove all targeting inputs. It means that your audience is often expanded, and the credit your inputs deserve is rarely clear. It's also why you should avoid…
What's the point of an Instant Forms Browser Add-On? It requires you use the Leads objective with Website conversion location and Conversions performance goal. You are sending people to your website to complete your ONLINE FORM. That's how Meta measures success and optimizes. Why add a second persistent form?
Stop micromanaging placements. While it makes sense to remove some placements when optimizing for a top-of-the-funnel action, you should usually remain hands-off when optimizing for conversions.
Targeting just doesn't matter much anymore. It's not that targeting doesn't matter at all now, but most advertisers overvalue it. This change is largely due to the development of broad targeting.
The campaign objective isn't as impactful as most advertisers think. It has a purpose, but often not what is assumed.
Your ads budget may be the difference. No one wants to hear this, but the budget has a significant impact on your results. While you can have success with lower budgets, a higher budget makes it more likely.
Ad copy and creative are more important than ever before. You can do everything else right, but you won't get consistently good results without ads that attract your target audience and inspire the action that you want.
Proper attribution is more important than you think. It not only impacts your results, but how your ads are optimized for delivery.
The Performance Goal is central to your ad strategy. There may not be a more important step when creating your ad campaign.
Has anyone managed to set up Meta's Conversion Leads CRM integration? Not only is it a brutal setup that Meta says takes three months, I've found that the Zapier integration with Infusionsoft simply doesn't work.
Brand Lift Tests help you see how your ads or entire ad account contribute to the lift in brand awareness or recall.