As we head into Black Friday, Cyber Monday, and the holiday shopping season generally, know that this time isn't ideal for every brand. It's possible you should consider pulling back on ads by either lowering your budget or pausing for now.
The Audience Expansion products should work, in theory. But there's one underlying problem with how they work now. And that problem could easily be solved with the addition of a very basic feature.
Should you go completely broad with your Facebook ads targeting? No interests, no lookalike audiences, nothing? The strategy actually has some merit, but only for certain circumstances.
There are a couple of updates Facebook advertisers desperately need that could drastically improve the quality and effectiveness of video views audiences.
You cannot assume that all platforms are the same. Your goals can change because people on some platforms consume content differently. Here's what I learned...
If you're new to TikTok, you're not ready to create ads yet. Take a step back and go through this process first...
There are countless factors that contribute to the performance of your ads -- some that you can control and some you can't. Here are 20 in under 60 seconds...
The frustrating part about short-form video is that it's not always evident that you're making an impact. If you create videos the way I do, you will rarely see direct ROI. But I was given two powerful examples recently of the impact that these videos are making.
Some of the most popular content attempts to tell us how easy it is to accomplish some of the most difficult things. We want easy when we are unable or willing to do the hard stuff. Embrace the difficulty. That's how you'll grow!
Do you feel disorganized and scattered? It's probably because you're winging it. Here's how you can get focused and specialized...
A successful 2023 starts with a plan. A plan requires prioritization and grouping of similar tasks by day to be as focused as possible. Here's how you can approach it...
If someone shares your ad and the person you did not pay to reach converts, Facebook will not report it. They could, but they don't. Likewise, if you have the pixel and conversion events on your website, Facebook knows if someone who engaged with your organic post converted. Facebook could…
Here's how to create a powerful video funnel with Facebook ads. 1. Publish videos regularly to Facebook and Instagram. I'm publishing one or two Reels per day. 2. Create an audience of anyone who watched 95% of any of your videos during the past 7 days. You'll need to update…
One of the most common sources of confusion among advertisers is a misunderstanding of how Facebook credits an ad for a conversion. Here's a quick explanation of how that works.
Some of the conversions that Facebook reports in Ads Manager never required someone to click on your ad. Here are two examples.
The content creation graveyard is littered with creators who started and gave up. The beginning is the hardest part. This is how you can approach short-form video with the right frame of mind...
The Pubcast is back! After a long hiatus, Jon invites John Robinson, his business manager and Backup CEO, back to the Pub with drinks in hand. Topics discussed: • Taking the Pubcast for granted • The importance of trying new things • How velocity contributes to learning • Why you…
While the claim that you can compete against yourself in the same auction is a myth, Auction Overlap can still lead to problems. In this Shot, Jon explains what Auction Overlap is and this issues that can result.
You should have revenue and KPI goals. But first, you need to establish content marketing production goals. If you accomplish them, you'll be more likely to reach those KPI goals.
If you're an entrepreneur, this is a critical time of the year. Start 2023 by doing these five things.
The most common question I get these days is how I edit my videos. In some cases, I think the question is misguided. But I explain what I do here...
This is a question I get a lot. Should you update your creative every couple of weeks? Every month? How can you avoid ad creative fatigue? There are three factors to consider.
Much of the criticism and skepticism in reaction to ChatGPT and AI is misplaced due to a misunderstanding of its value and purpose. Let's shed some light on how you should look at it...
