Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?
Jon breaks down the seven turning points that led to his being named to the Social Media Examiner Top 10 Blogs of 2013 list. For more on his story, read this blog post (http://www.jonloomer.com/2013/02/05/social-media-examiner-top-10-a-blog-built-in-17-months-part-2/) .
Jon welcomes Marcus Sheridan (AKA The Sales Lion) to today's show. The two sit at the virtual bar (Marcus with a Diet Coke, Jon with a Stout) to discuss business KPIs. Marcus asserts that comments and social shares are overrated while Jon isn't so sure (here is the blog post…
Josh Parkinson of PostPlanner sat down at the virtual bar to talk about about tips, tricks and strategies to getting into the News Feeds of Fans. Josh is the founder of PostPlanner (http://postplanner.com) , an awesome tool that helps you do just that. Josh with a glass of cognac, a…
How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.
When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.
The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...
If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...
Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.
World reknowned blogger Danny Brown pulls up a barstool and fills up his glass as he and Jon tackle several topics. Danny, the author of DannyBrown.me (http://dannybrown.me) -- one of Social Media Examiner's Top 10 Social Media Blogs of 2013 (http://www.jonloomer.com/2013/01/28/social-media-examiner-top-10-a-blog-built-in-17-months-part-1/) , discusses his numerous transformations and why he redesigns…
David Foster of Hubze pulled up a seat at the virtual bar this week to cover a wide array of topics. We talked so much that I ended up having to edit out 20 minutes of this conversation. What is left is podcasting gold! David is an amazing example of…
Mike Maghsoudi of PostRocket (http://getpostrocket.com) pulled up a barstool, becoming the first ever two-time guest on the Pubcast. We cover a wide range of topics, including: * The new Facebook Timeline and outdated interests * Scams and annoying Facebook users * How I think the new News Feed could help…
Jeff Ferguson of Fang Digital (http://www.fangdigital.com) visited the pubcast today and we got crazy nerdy with stats. We talked about the similarities between what the Moneyball Oakland A's meant to baseball and how social media marketing needs a similar movement to help the industry start focus on the right metrics.…
The Pubcast got an upgrade! New intro music, new structure, new fun. Take a listen and let me know what you think! In this week's Pubcast, I drink at the virtual bar by myself. But there's still plenty of fun stuff to talk about, including... Social Media Marketing World I…
Chad Wittman of EdgeRank Checker (http://edgerankchecker.com) pulled up a barstool to the virtual bar, and we got nerdy over Facebook stats. This episode of the Social Media Pubcast, sponsored by TabSite (http://www.TabSite.com/podcasts) , was loaded with great points, themes and topics: • Is EdgeRank an official term? • Affinity is…
Blake Jamieson pulled up a seat at the virtual bar on this week's Social Media Pubcast and we had an absolute blast. Blake's main claim to fame is taking the Pool Supply World (https://www.facebook.com/Poolsupplyworld) Facebook Page from nothing to more than 75,000 engaged Fans in a very short period of…
Ryan Hanley stopped by the Social Media Pubcast to discuss "Content Warfare" and the battle for attention. This pretty much became a Marcus Sheridan lovefest, but we did find time to talk about some interesting topics that include blogging strategies, effectively using video and the potential impact of Twitter cards.…
Dennis Yu of BlitzMetrics is one of my go-to people regarding advanced Facebook advertising topics. He is deep in it, and often has access to tools that very few are using or knowledge of tools that aren't yet released. This is a must listen! Topics include the potential impact of…
This week's Pubcast, sponsored by TabSite (http://www.TabSite.com/podcasts) , was an absolute blast. Andrea Vahl, AKA Grandma Mary, stopped by, and we chatted about the following hot topics: • The birth of Grandma Mary • The value of social media marketing conferences • Power Editor and using it to learn about…
Surfer dude and kickass Facebook marketer Blake Jamieson stopped by the virtual bar this week, and we got absolutely drunk on Facebook marketing. On this episode of the Social Media Pubcast, sponsored by TabSite (http://www.TabSite.com/podcasts) , we talked about the following topics: • FBX and measuring ROI • News Feed…
Ian Cleary of RazorSocial (http://www.razorsocial.com) stopped by the Social Media Pubcast this week with a Guinness in hand to share the lowdown on social media marketing tools that can help make your job easier. On this episode, sponsored by TabSite (http://www.TabSite.com/podcasts) , we talked about the following topics: • The…
John Haydon stopped by the Social Media Pubcast this week, and the result is a power packed 45 minutes about Facebook marketing. John and I met at an NTEN conference in Atlanta about four years ago, and he's also a very big reason why I'm doing what I'm doing today.…
Jamie Turner of 60SecondMarketer.com pulled up a barstool this week and we got drunk on mobile marketing. On this episode of the Social Media Pubcast, sponsored by JoBarnesOnline.com (http://jobarnesonline.com/fbebook) , we talked about the following topics: • Marketing schemes to get free beer (seriously!) • 4 easy things you can…
Josh Parkinson of PostPlanner (http://zfer.us/l6VaF) stopped by the Pubcast with an espresso and Bailey's in hand, and he and Jon got drunk on Facebook content strategies. Jon, sipping a Longboard Lager, peppered Josh with questions on how he could make his own Facebook publishing more efficient. Topics in this episode…
