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Jan. 17, 2025

PUBCAST: Making the Shift with Facebook Ads

Facebook Fraud Response: Are Facebook Ads a Waste of Money? • http://www.jonloomer.com/2014/02/11/facebook-fraud-response/ • Virtual Bagel experiment (http://www.bbc.co.uk/news/technology-18819338) • Virtual Cat (https://www.facebook.com/MyVirtualCat) • My issues when Optimized CPM first came out (http://www.jonloomer.com/2012/07/22/facebook-advertising-fake-profiles/) • My entire Facebook strategy is based on building a relevant audience (http://www.jonloomer.com/2013/09/04/facebook-sales-funnel/) • How I Got 35X ROI…

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Jan. 17, 2025

PUBCAST: Geek Out With Andrew Foxwell on Facebook Ads

This episode was broken down into the following sections: • WhatsApp Acquisition • The Value of Facebook Ads • The Power of Website Custom Audiences • Using Facebook Ad Reports [Tweet "Geek Out! Beer, Andrew Foxwell and Facebook Ads"] Thanks to my friend and fellow Wisconsinite, Andrew Foxwell of Foxwell…

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Jan. 17, 2025

Facebook Did Something and Marketers Will Screw it Up

This is the audio version of a blog post found at https://www.jonloomer.com/facebook-marketers-screw-it-up/

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Jan. 17, 2025

New Facebook Advertising Campaign Structure: The Addition of Ad Sets

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-campaign-structure/

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Jan. 17, 2025

PUBCAST: Keeping it Real, The New Facebook Ad Campaigns, and Facebook Page Tagging

This episode was broken down into the following sections: • Balancing Work and Home: It's okay • The New Facebook Ad Campaign • Facebook Page Tagging Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: • New Facebook Advertising…

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Jan. 17, 2025

A Second Test: Are Brands Organically Reaching the Facebook News Feed?

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-reach-experiment/

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Jan. 17, 2025

Facebook Page Timeline Redesign: The One Important Change

This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-page-timeline-redesign/

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Jan. 17, 2025

PUBCAST: The Changeup: Facebook Timeline, Newsfeed and Scheduled Posts

This episode was broken down into the following sections: • The Balancing Act : Baseball vs. Work • Facebook Timeline Redesign • The "New" Newsfeed • Organic Posts are Alive! • Save Time: Scheduling Posts Mentioned and Related Links Following are links that were either mentioned during this episode or…

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Jan. 17, 2025

PUBCAST: Building a Business: The Importance of Structure

This episode was broken down into the following sections: • Going Outside of our Comfort Zone • Business Structure: Know When to get Help • Reaching Milestones: Setting Business Goals • My Story Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant…

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Jan. 17, 2025

PUBCAST: Breaking Down the Facebook News Feed with Chad Wittman

This episode was broken down into the following sections: • The Rollout of the New New Newsfeed • The Composition of the Newsfeed • Reaching Fans Organically Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: • The Changeup:…

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Jan. 17, 2025

Facebook Lookalike Audiences: Website Visitors, Fans and Conversions

This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-lookalike-audiences-wca-fans-conversions/

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Jan. 17, 2025

PUBCAST: Get out the Guinness! A Lesson Learned: You CAN Do it!

This episode was broken down into the following sections: • Social Media Marketing World Rocks! • Tales From My Session • A Lesson Learned • My Presentation Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: • 2 Years…

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Jan. 17, 2025

Facebook Content Strategy: Is it Better to Post at Non-Peak Times?

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-content-strategy/

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Jan. 17, 2025

Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-conversion-tracking-google-analytics/

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Jan. 17, 2025

PUBCAST: Chocolate and Stout: Finding a Niche within a Niche

This episode was broken down into the following sections: • The Pubcast: Changing Direction with listeners questions • Going Niche • Relationship Between Delegating and Business Growth Some Things to Consider... Finding your niche. Let's Do It! Make a list: • What are you good at? • What are you…

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Jan. 17, 2025

Facebook WCA: How to Create a Sales Funnel Without Email Addresses

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-wca-nurture-sequence/.

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Jan. 17, 2025

PUBCAST: Lightning Strikes: On Price Changes, Inquiries and Responses

This episode was broken down into the following sections: • Growing Pains of Business Growth • Price Changes: Setting Your Price of Your Products and Services • Responding to Your Audience: Working Through Questions and When to Respond. Some Things to Consider... Business growth comes with change including pricing of…

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Jan. 17, 2025

Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ad-rates-placement/

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Jan. 17, 2025

Advanced Facebook Ads: View Performance by Placement and Demographics

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-reports-placement-demographics/

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Jan. 17, 2025

It’s Here: The Jon Loomer Digital Referral Program

This is the audio version for the blog post found at http://jonloomer.com/program (http://www.jonloomer.com/2014/05/07/referral-program/) .

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Jan. 17, 2025

Pubcast Unplugged: Singing, Dancing and Struggling with Setting Up a Referral Program

This episode was unplugged without sound effects or editing, though Jon includes his own tunes (BEWARE!). The main topic this week is the process of setting up a referral program, broken down as follows: • Why He Set Up a Referral Program • Struggles • How He Set it Up…

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Jan. 17, 2025

Core Audiences: How to Target Facebook Ads Using More Demographics

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-core-audiences-more-demographics/

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Jan. 17, 2025

PUBCAST: Unforgettable Oatmeal Stout: Building the Foundation For a Great Podcast

This episode was broken down into the following sections: • Starting a Podcast • The Equipment Breakdown • Creating a Content Strategy • What is my Theme? • Resources Creating the foundation of your Podcast: • Before you get started answer the question WHY? Why should I have a podcast?…

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Jan. 17, 2025

Core Audiences: How to Target Facebook Ads Using Behaviors

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-targeting-behaviors/

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