When you create the script for Facebook pixel standard events, it's important that you use the proper code or it won't work. To streamline this process, use the Facebook Pixel Event Generator: https://jonloomer.com/peg It will automatically make available the parameters that qualify for a given event. To learn more about…
There are 20 factors that impact your Facebook advertising results. Sample size -- how, including how and when you act on results -- can impact your success. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick 10-question quiz: https://jonloomer.com/quiz-yt…
There are 20 factors that impact your Facebook advertising results. One way to assure success is to reach users while they have purchase intent. That's not as easy on Facebook, where messages are generally forced on people when they are thinking of something else. Depending on your strategy and industry,…
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There are 20 factors that impact your Facebook advertising results. How you have Facebook optimize your ad delivery can make a big difference in your level of success. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick 10-question quiz:…
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There are 20 factors that impact your Facebook advertising results. Targeting may have the biggest impact of all. You can't even expect a perfect ad to succeed if it reaches the wrong people. Read the definitive guide about Website Custom Audiences: https://jonloomer.com/wca-yt Read more about the 20 factors in this…
There are 20 factors that impact your Facebook advertising results. Advertisers often focus exclusively on the ad itself and wonder why they don't get the results they expect. Oftentimes, the source of issues is the landing page. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you…
There are 20 factors that impact your Facebook advertising results. Your budget can be too low to generate the necessary results to properly optimize or too high for a smaller audience, negatively impacting your success. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about…
There are 20 factors that impact your Facebook advertising results. The amount of website traffic that you generate could be a built-in advantage or disadvantage related to your Facebook advertising. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick…
There are 20 factors that impact your Facebook advertising results. Possibly the most important is if and how you use the Facebook pixel and events. Adding the base pixel code isn't enough. Do you add standard events? Do you use parameters? Do you add custom events? Do you create audiences…
There are 20 factors that impact your Facebook advertising results. If your website loads slowly or was poorly designed, it can lead to bad advertising results, regardless of how good your ads are. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads…
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Using pixel Events are important for ad tracking, optimization, and FB Analytics. By adding purchase event code to the confirmation page, you can then send necessary details of a purchase that can then be available to you in ad reports and FB Analytics. Here's a quick video tutorial to show…
If you upload your entire customer list (high and low value), complete with a column for lifetime value, you can generate a Lookalike Audience of those who are most similar to your highest value customers. Here's a quick video tutorial to show you how... Notes: • Click the "Watch More"…
Did you know that you can find out the number of people who "loved" your posts ended up registering for something on your website? You can with the help of Facebook Analytics Funnels. In this Quick Video Tutorial, you'll need to connect your pixel and page to an Event Source…
When you optimize for conversions, Facebook will report by the action you're optimizing for by default. But there are times when the optimization event may be different than your ultimate goal. Thanks to Campaign Goals, you can control which event is displayed as your "result" by default. Here's how to…