There are 20 factors that impact your Facebook advertising results. This introduction is an overview of how to approach and understand them. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick 10-question quiz: https://jonloomer.com/quiz-yt You'll get different questions every…
Using pixel Events are important for ad tracking, optimization, and FB Analytics. By adding purchase event code to the confirmation page, you can then send necessary details of a purchase that can then be available to you in ad reports and FB Analytics. Here's a quick video tutorial to show…
If you upload your entire customer list (high and low value), complete with a column for lifetime value, you can generate a Lookalike Audience of those who are most similar to your highest value customers. Here's a quick video tutorial to show you how... Notes: • Click the "Watch More"…
Did you know that you can find out the number of people who "loved" your posts ended up registering for something on your website? You can with the help of Facebook Analytics Funnels. In this Quick Video Tutorial, you'll need to connect your pixel and page to an Event Source…
When you optimize for conversions, Facebook will report by the action you're optimizing for by default. But there are times when the optimization event may be different than your ultimate goal. Thanks to Campaign Goals, you can control which event is displayed as your "result" by default. Here's how to…
Want to figure out which collection of image, text, headline, description, and CTA button works best? You can do that now that "Creative" has been included in the split testing tool. Here's how... For more tutorials like this one, go here: https://www.jonloomer.com/quick-video... Don't forget to subscribe!
Do you have something to sell? You may want to experiment with the Offer format. It's evolved quite a bit since it was first released. Here's a step-by-step tutorial to show you how to create one... For more tutorials like this one, go here: https://www.jonloomer.com/quick-video... Don't forget to subscribe!
If the Facebook pixel is installed on your website, you can create an audience that isolates visitors by the device they used while viewing your content. This can prove valuable, for example, if converting from a mobile device is less likely. You can target those who initially visited from a…
Do you want to prevent your Facebook ads from appearing on specific websites (Instant Articles), apps (Audience Network), or Facebook pages (in-stream videos)? You can with Block Lists. Here's how... For more tutorials like this one, go here: https://www.jonloomer.com/quick-video... Don't forget to subscribe!
Facebook took away the ability to edit link details (thumbnail, title, description) because of a few bad actors who were using it to deceive users. But if you verify your domain, you can actually get the ability to edit link details back. Here's how... For more tutorials like this one,…
Is your audience international or speak multiple languages? Dynamic Language Optimization may be a good option for you. Here's how to set it up... For more tutorials like this one, go here: https://www.jonloomer.com/quick-video... Don't forget to subscribe!
Does your business have a physical location? You should use the Store Visits objective to drive foot traffic. Here's how to do it... For more tutorials like this one, go here: https://www.jonloomer.com/quick-video... Don't forget to subscribe!
Want to expand your audience and reach a larger, similar group? With Lookalike Audiences, Facebook will automatically search out those who resemble those in your source audience. Here's how! For more tutorials like this one, go here: https://www.jonloomer.com/quick-video... Don't forget to subscribe!
If you're managing ads for a client, you may want to have them share their current pixel with you. To do that, they'll first need to add your ad account to their Business Manager. Here's how! For more tutorials like this one, go here: https://www.jonloomer.com/quick-video... Don't forget to subscribe!
When using Dynamic Creative, you can submit multiple images, headlines, descriptions, CTA buttons and more to dynamically find the best combination. Here is a video to show how to uncover the results, isolated by creative asset. For more tutorials like this one, go here: https://www.jonloomer.com/quick-video-tutorials/ Don't forget to subscribe!
Have you seen that people you aren't targeting are completing your lead forms? This tends to be because even ads can be seen organically, as a result of engagement or a share from someone who was targeted. You can restrict form submissions to only those who were targeted with your…
You can create ads that appear as a message within users' Messenger. Of course, these ads can only reach those who have recently messaged your page. Here's a quick tutorial to show you how! For more tutorials like this one, go here: https://www.jonloomer.com/quick-video-tutorials/ Don't forget to subscribe!
When someone searches your website, they're looking for answers to a specific question. What if you can use that search action to target that user with related information? You can! In today's Quick Video Tutorial, I show you how to create an audience of those who searched my website about…
How valuable is your page audience? One way to check this is by uncovering how many of your fans who have registered for something recently. Using Audience Insights and one of your Website Custom Audiences based on events, you can do that. Today's Quick Video Tutorial shows you how! For…
Facebook lead ads are great, but until recently there was no way to customize the thank you screen. That's changed, and you can use it to direct subscribers to their content. Today's Quick Video Tutorial shows you how! For more tutorials like this one, go here: https://www.jonloomer.com/quick-video-tutorials/ Don't forget to…
If you want to track or optimize for conversions with your ads, it's important that you create Custom Conversions. Today's Quick Video Tutorial shows you how! For more tutorials like this one, go here: https://www.jonloomer.com/quick-video-tutorials/ Don't forget to subscribe!
Are you looking to target multiple locations at once with your Facebook ads? That could be a time intensive process if you enter all locations manually. Or you could add those locations in bulk. Today's Quick Video Tutorial shows you how! For more tutorials like this one, go here: https://www.jonloomer.com/quick-video-tutorials/…
Audience Insights is an underutilized tool that can uncover some valuable information. Combine your page "connection" with a Page Engagement Custom Audience to see how many of your fans engaged with you during the past year. It's today's Quick Video Tutorial! For more tutorials like this one, go here: https://www.jonloomer.com/quick-video-tutorials/…
Are you using lead ads? If so, you'll need a third party tool to sync the leads collected with lead ads to your CRM. In today's Quick Video Tutorial, I show you how I sync my leads to Infusionsoft (or other software) using Zapier. For more tutorials like this one,…