View through conversions have value. But they only have value when there's context. When Facebook took away the Compare Attribution tool as a result of iOS 14 changes, we lost that context. You couldn't see how many of your conversions were view through. This was particularly important for remarketing. If…
Do you understand how view-through conversions work? In some cases, conversions that Facebook reports result from people who never clicked on your ad. There are a couple of primary times when this happens. First, someone sees your ad. They were interested in your product. They never clicked it. Later that…
This is a little thing related to location targeting that most advertisers miss. By default, you're targeting people living in OR recently in a certain area. The typical advertiser just assumes you're reaching people who live in that area. And when you start reaching people outside of the country you…
If you host a podcast, here's a simple tip to help improve your drop-off rate. Get to the damn point. I know. That's really simple. But so few podcasts do it. Don't open with an ad. Unless you have one of the most popular podcasts, you can't get away with…
I've written more than 1,000 blog posts, driving more than 30 Million page views. Here's what I've learned. I have a very simple process for blogging. It's not nearly the process that most people think it is. Your blog post should solve a problem or answer a customer question. That's…
Do you get notifications about domains you don't recognize sending data from your pixel? Let's fix that. You need an Allow List. This way, you tell Facebook which domains are allowed to send data from your pixel. Previously, there was only a Block List. Then you'd need to manually block…
One of the biggest challenges for entrepreneurs is establishing a focused routine. I know because it's my challenge. Every year, I create a focused routine. Throughout the year, things change. By the end of the year, it's a damn mess again. The result is constant distraction and no boundaries. Putting…
It's critical that you understand how Facebook reports conversions. It will prevent lots of confusion. By default, Facebook will report on anyone who converts within 7 days of clicking your ad or 1 day of viewing (and not clicking). Of course, you can also change the attribution setting to 7-day…
This is actually a pretty sweet update for Facebook lead ad forms. Instead of using the More Volume or Higher Intent form types, there's now a Custom option. This allows you to add up to four sections to your form: 1. How it Works 2. Products 3. Social Proof 4.…
Let's put together a plan for a successful 2023. 1. Prioritize your revenue generators. What will be the primary ways that you make money in the next year? Which will you attack first? What tasks are required for each? 2. Prioritize your content marketing. You can't be everywhere. Which will…
This is a message for entrepreneurs, but it's as much a message for myself. It's really easy to wing it. You have a million unrelated projects and tasks all floating out there. You tackle those that require your attention most, constantly putting out fires. Stop doing that. What I love…
The strategy of going broad with Facebook ads has been a popular topic lately. GOING BROAD = No interests or lookalike audiences. Just the entire audience by location. Truthfully, there is some merit to this approach, especially for ecomm. I have my doubts for any optimization other than conversions, but…
I know it seems like a cop-out, but whenever I get asked why certain ads aren't working, it's easy to shrug. There are simply so many possible explanations. If it were easy to pinpoint the one specific reason for your ad's performance, it would be a whole lot easier to…
It may run counter to your instincts, but you should consider pulling back on your Facebook ads. This time of the year is great for e-comm and retail, particularly if you are offering deals. Those brands and advertisers are able to beat down rising CPMs with an increased conversion rate.…
If you’re going to manage Facebook ads for clients, you need to get added as a partner. Then you can get granted access to the assets you need to do your job. Here is a guide on how to get set up properly: https://www.jonloomer.com/manage-facebook-ads-for-clients/
Facebook ads costs usually go up during the holidays as more advertisers and more ad dollars enter the system. But will that be the case this year? There are ways to find out. Currently, it looks like CPMs may actually be down year over year. Read this for more: https://www.jonloomer.com/will-facebook-ads-cpm-costs-increase-this-holiday-season/
Finally! While you’ve been able to create an audience of those who engage with your Instagram account in the past, there was no option to target followers. Read more here: https://www.jonloomer.com/target-instagram-followers/
