What happens to content creation if search engines of the future become Answer engines? This is a question I've been grappling with myself as someone who has benefited significantly from referral traffic from Google over the years. If search users can get a quick answer to their questions without clicking…
Should content marketers be worried about the future of search due to the recent announcements from Google and Bing? YES! This is coming from someone who has benefitted from more than 10 million sessions referred organically from Google over the years. That's more than 15 million page views and more…
Create a Scroll Depth custom event for reporting, optimization, and targeting. It's important that when you run Facebook ads to drive traffic to your website that it's quality traffic. This custom event can help. You can make this super simple. No need for variables. Just a very simple code and…
You can create a custom event in Google Tag Manager that fires every time a visitor spends at least 30 seconds on a page of your website. This is valuable for the following reasons: 1. Reporting. You're driving traffic to your website, but is it quality traffic? How many of…
Why does Facebook suck at this? Scammers follow a very limited playbook. They aren't sophisticated. They all follow a similar structure. This stuff shouldn't be so hard. We are ready to hand over the wheel to our robot overlords. Facebook/Meta is supposedly on the cutting edge of technology, machine learning,…
Conversion breakdowns have returned to Facebook Ads Manager! Conversion breakdowns were one of the handful of casualties that resulted from iOS 14 changes. They allowed you to breakdown your conversion results by age, gender, country, placement, and a handful of others. Meta announced back in November that it was coming…
One of the biggest challenges for me getting into short-form video has been the little things, like lighting. I got some new lights! Until now, I've been using the same lights for several years. Those lights worked fine, but I was rigging something that wasn't supposed to be used for…
You should use the rear-facing camera on your iPhone when recording videos (the quality is better than the front camera). But the problem is that you can't see yourself! So, what do you do? A few simple steps... 1. Connect your iPhone to your Mac. 2. Open QuickTime Player. 3.…
Facebook added Performance Goals to ad set optimization. Is this a big deal? Nope. It just rewords what was previously "Optimization for Ad Delivery." The options are in plainer language so maybe it's clearer to the advertiser why they are selecting these options. No new functionality. It's just a different…
Remember when conditional formatting disappeared from your Facebook custom ad reports? Well, it's back. Just like it never went anywhere. No explanation. It's just there again. Rejoice!
How are you using ChatGPT and AI right now? Are you using it to generate copy? Titles? For generating ideas? Are you using third-party tools? What about AI-generated videos and photos? And finally, are you integrating the OpenAI API to automate your systems and processes? What exactly are you doing?…
Jon and Luke were joined at the Pub by Rachel Woods, founder of The AI Exchange (https://theaiexchange.com/). In addition to being an AI founder, Rachel is a must-follow on TikTok (The.Rachel.Woods), where she creates short videos that make the complex easier to understand. In this episode, Rachel talks about... 2:06…
The best way to learn how to use ChatGPT is to ask ChatGPT how to use it. I've been focused on learning the most powerful applications of ChatGPT and AI for Facebook advertisers. Most of the examples I've used are rather basic -- brainstorming and copy creation. But is there…
The Instant Articles placement is going away from Ads Manager starting in mid-April 2023. Why? Because Instant Articles themselves are going away. Any ad sets that are running at that time will simply remove that placement when this goes into place. You shouldn't see an interruption in delivery. While you're…
Here's how I used ChatGPT to help complete an outline for training topics. I'm working on the early stages of a training program about short-form video creation. But I felt like the ideas I had were incomplete. So, I asked ChatGPT. I wanted to give ChatGPT background on what I…
You can use ChatGPT to help brainstorm content ideas. Here are the steps and specific prompts that I used. 1. Provide background regarding the intended audience and ask for 20 ideas. PROMPT: "I have a website that is focused on advanced Facebook advertising techniques. Help me brainstorm ideas for content…
And now conditional formatting is gone from ad reports? What is going on? [Yes, I said "CUSTOM" formatting in the video, but forgive me.] This was a super valuable feature. It allowed you to use logic rules to define whether results were "good" or "bad" and then color the cells…
Here's an example of how you can have ChatGPT generate a rough draft of a landing page to promote your agency or business. Start with some basic details and make it clear that you will provide additional information that ChatGPT needs. Once you get your draft, correct it, refine it,…
We. Don't. Like. Change. The future of AI is both exciting and scary. Some of the scary stuff is based on predictions, and we really don't know what's going to happen. Seriously, I don't know. It's not my expertise. But what absolutely is scary is the required change that is…
Accounts are replacing People in your Facebook Ads Manager. You might have started seeing the "Cost Per 1,000 Accounts Center Accounts Reached" metric. This isn't new. It merely replaces Cost Per 1,000 People Reached. You'll see this elsewhere, as well. The Reach metric is no focused on the number of…
Here's an example of how I used ChatGPT recently to help a one-on-one client. Prior to our session, I wanted to do a little preparation. I know he's been dealing with some challenges related to Shopify, the pixel, and the catalog lately, so I asked ChatGPT some questions. First, I…
This is how ChatGPT wrote a 60-second movie. First, I started with this prompt: "Please generate a video script for a 60 second scene. Two friends are talking. One is a marketer who has been writing and creating videos about how to use ChatGPT. The other is also a marketer…
ChatGPT wrote a movie about ChatGPT. I told it that it was a Hollywood blockbuster movie writer, and it wrote the script for a thriller. It also wrote the title. It wrote the “knowing look” at the end. And it wrote the voiceover. Unfortunately, ChatGPT can’t help me act. This…
I asked ChatGPT to write a 60-second movie. Here is the result. This was a process. I provided some background of what I wanted. I asked it to tell jokes. I asked it to tell better jokes. I asked it to base characters on characters from TV shows (that didn't…