URL parameters provide a great tool for Facebook advertisers to get greater insight into the activities of people who click on their ads. This tutorial walks through the quick steps needed to dynamically pull information like campaign name, placement, and ad name to inject it into URL parameters. Watch the…
Call Extension Facebook ads allow you to drive users to a page of your website, but include a fixed "Call Now" dialog at the bottom while they view the page. This differs from the standard Call ads that immediately initiate a phone call when the ad is clicked. Read more…
During the third year of my business, traffic exploded. I found monthly recurring revenue and I tackled my fear of public speaking. This is that story...
To continue this series about my first 10 years in business, I take a look at Year 2 -- a pivotal and active year in every respect. I wrote 277 blog posts this year, finding a niche in advanced Facebook marketing and advertising. I started interviewing industry experts, hosting a…
In this video, I explore months 8-12 of my first year in business. It was when I finally started seeing consistent traffic (I published 134 posts during that stretch). While I had yet to create a product, I explore my early learnings from starting a podcast and initial methods of…
This video is the third in a series that explores how my business came to be, through the ups and downs. It all began 10 years ago, following a layoff. In this episode, I talk about one of the most critical periods of time in my business. I made mistakes…
This is the second in a series of videos I've recorded that reflect on building my business, 10 years later. In this video, I go through what I did during the first month after I was laid off. I started a website... And it didn't quite go the way you'd…
It's easy to reduce auction overlap of your Facebook ad sets using automated rules. Read here: https://www.jonloomer.com/how-to-use-facebook-automated-rules-to-prevent-auction-overlap/ Auction Overlap can occur if you create multiple ad sets that consist of overlapping audiences. Since you have multiple ads that may reach the same people, those ads may enter the same auction…
I recently celebrated 10 years since I was laid off (for the second time). It's a pretty amazing milestone. While my business wasn't technically born on that day, I haven't collected a paycheck from an employer since then. I decided to record a celebratory episode of the Pubcast in response.…
The. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, and less personalized ads. Forget the impact on advertisers and Facebook's bottom line for a second. How will users react? Read my blog post on this here:…
When you create the script for Facebook pixel standard events, it's important that you use the proper code or it won't work. To streamline this process, use the Facebook Pixel Event Generator: https://jonloomer.com/peg It will automatically make available the parameters that qualify for a given event. To learn more about…
There are 20 factors that impact your Facebook advertising results. Sample size -- how, including how and when you act on results -- can impact your success. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick 10-question quiz: https://jonloomer.com/quiz-yt…
There are 20 factors that impact your Facebook advertising results. One way to assure success is to reach users while they have purchase intent. That's not as easy on Facebook, where messages are generally forced on people when they are thinking of something else. Depending on your strategy and industry,…
There are 20 factors that impact your Facebook advertising results. While there are many factors that impact your advertising success, you have no or minimal control over some of them. So, what do you do? Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about…
Now that you understand the factors that impact your advertising success, what should you do about them? How should you approach them? Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick 10-question quiz: https://jonloomer.com/quiz-yt You'll get different questions every…
There are 20 factors that impact your Facebook advertising results. Is there an ideal number of characters to use for your ad to be successful? Should you use minimal copy or heavy copy? Does it matter? Test what you know about Facebook ads with this quick 10-question quiz: https://jonloomer.com/quiz-yt You'll…
There are 20 factors that impact your Facebook advertising results. Do certain images work better than others? Why or why not? What is unique about them? Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick 10-question quiz: https://jonloomer.com/quiz-yt You'll…
There are 20 factors that impact your Facebook advertising results. The ad format you choose could make a big difference in your success or failure. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick 10-question quiz: https://jonloomer.com/quiz-yt You'll get…
There are 20 factors that impact your Facebook advertising results. You can allow Facebook to auto-bid in the ad auction, or you can choose to manually control bidding. What should you do? Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with…
There are 20 factors that impact your Facebook advertising results. At what frequency, are you throwing money away? Can the frequency be too low? Does it depend? Read about the ideal frequency: https://jonloomer.com/ideal-frequency-yt Read about how to manage frequency: https://jonloomer.com/manage-frequency-yt Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt…
There are 20 factors that impact your Facebook advertising results. How you have Facebook optimize your ad delivery can make a big difference in your level of success. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick 10-question quiz:…
There are 20 factors that impact your Facebook advertising results. Some placements are more effective than others. Some are more expensive than others. What should you choose? Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick 10-question quiz: https://jonloomer.com/quiz-yt…
There are 20 factors that impact your Facebook advertising results. Targeting may have the biggest impact of all. You can't even expect a perfect ad to succeed if it reaches the wrong people. Read the definitive guide about Website Custom Audiences: https://jonloomer.com/wca-yt Read more about the 20 factors in this…
There are 20 factors that impact your Facebook advertising results. Advertisers often focus exclusively on the ad itself and wonder why they don't get the results they expect. Oftentimes, the source of issues is the landing page. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you…