Here's what I think about Meta Verified. It's a mixture of good and bad... The good: 1. Diversifying is good so that Meta doesn't rely entirely on advertising. 2. Better support is good, and such a package is something many of us have been pushing for years. 3. More verification…
The Meta Verified subscription test begins in Australia and New Zealand. Here's what we know... It's for Creators 18 or over, though Meta doesn't make it clear if this includes creators who create a personal brand with pages (businesses otherwise not involved yet). Benefits include: - Verified badge that requires…
This has been a popular claim lately. While I'll concede that general remarketing isn't as necessary anymore, this claim misses some important caveats. Sure, targeting all of your website visitors because they are more likely to convert may not be as necessary anymore. You could go broad and as long…
Here's why I'm publishing at least one video every day of 2023. This has very little to do with strategy. It's not about the algorithm or trying to go viral. While it's certainly beneficial to stay in front of our audience with daily content, that's not truly the primary motivation…
Don’t let excuses keep you from recording! While this is true for any type of content creation, most roadblocks and excuses exist for people around video. The process can be overwhelming. It's intimidating. You're making yourself vulnerable. As a result, you'll come up with every reason imaginable not to hit…
What is the best, cheapest, or easiest way to set up the Conversions API? Like so many things, the answer isn't all that simple. It depends. Instead of asking how you should set up the API, you should first ask how you're currently managing your pixel. Many of these tools…
Broad targeting really does work, even when you aren't optimizing for a purchase. You've likely heard about the new rage of using broad targeting to run catalog ads and other ads for a purchase. It really can work. It makes sense why that works, especially with catalog ads. Facebook knows…
Create a custom event that fires when someone scrolls and spends extra time on your website. Previously, I showed you how to create an event in Google Tag Manager that fires when someone spends 60 seconds on a page of your website. Then I showed you how to create an…
Luke and I meet at the Pub to discuss the latest news related to search and AI. In this episode of The Pubcast, we talk about the following... 2:30 Bard and Bing Search announcements and what they mean 13:00 The future of Search referrals 21:23 Searching businesses: “What Does Jon…
Review spam on Facebook is an absolute mess. I've had about 1,200 reviews on my Facebook page over the years. Initially, most of them were authentic. These days, I'd guess that I get 50 spam reviews for every legitimate one. They all follow a similar template that should be easy…
What should brands and website owners do differently in preparation for AI-generated search engines? Yes, it's possible that the future of search may result in less referral traffic. But we don't know whether that's definitely the case, or to what level. But you still need to be prepared. You can't…
What happens to content creation if search engines of the future become Answer engines? This is a question I've been grappling with myself as someone who has benefited significantly from referral traffic from Google over the years. If search users can get a quick answer to their questions without clicking…
Should content marketers be worried about the future of search due to the recent announcements from Google and Bing? YES! This is coming from someone who has benefitted from more than 10 million sessions referred organically from Google over the years. That's more than 15 million page views and more…
Create a Scroll Depth custom event for reporting, optimization, and targeting. It's important that when you run Facebook ads to drive traffic to your website that it's quality traffic. This custom event can help. You can make this super simple. No need for variables. Just a very simple code and…
You can create a custom event in Google Tag Manager that fires every time a visitor spends at least 30 seconds on a page of your website. This is valuable for the following reasons: 1. Reporting. You're driving traffic to your website, but is it quality traffic? How many of…
Why does Facebook suck at this? Scammers follow a very limited playbook. They aren't sophisticated. They all follow a similar structure. This stuff shouldn't be so hard. We are ready to hand over the wheel to our robot overlords. Facebook/Meta is supposedly on the cutting edge of technology, machine learning,…
Conversion breakdowns have returned to Facebook Ads Manager! Conversion breakdowns were one of the handful of casualties that resulted from iOS 14 changes. They allowed you to breakdown your conversion results by age, gender, country, placement, and a handful of others. Meta announced back in November that it was coming…
One of the biggest challenges for me getting into short-form video has been the little things, like lighting. I got some new lights! Until now, I've been using the same lights for several years. Those lights worked fine, but I was rigging something that wasn't supposed to be used for…
You should use the rear-facing camera on your iPhone when recording videos (the quality is better than the front camera). But the problem is that you can't see yourself! So, what do you do? A few simple steps... 1. Connect your iPhone to your Mac. 2. Open QuickTime Player. 3.…
Facebook added Performance Goals to ad set optimization. Is this a big deal? Nope. It just rewords what was previously "Optimization for Ad Delivery." The options are in plainer language so maybe it's clearer to the advertiser why they are selecting these options. No new functionality. It's just a different…
Remember when conditional formatting disappeared from your Facebook custom ad reports? Well, it's back. Just like it never went anywhere. No explanation. It's just there again. Rejoice!
How are you using ChatGPT and AI right now? Are you using it to generate copy? Titles? For generating ideas? Are you using third-party tools? What about AI-generated videos and photos? And finally, are you integrating the OpenAI API to automate your systems and processes? What exactly are you doing?…
Jon and Luke were joined at the Pub by Rachel Woods, founder of The AI Exchange (https://theaiexchange.com/). In addition to being an AI founder, Rachel is a must-follow on TikTok (The.Rachel.Woods), where she creates short videos that make the complex easier to understand. In this episode, Rachel talks about... 2:06…
The best way to learn how to use ChatGPT is to ask ChatGPT how to use it. I've been focused on learning the most powerful applications of ChatGPT and AI for Facebook advertisers. Most of the examples I've used are rather basic -- brainstorming and copy creation. But is there…