This is a message for entrepreneurs, but it's as much a message for myself. It's really easy to wing it. You have a million unrelated projects and tasks all floating out there. You tackle those that require your attention most, constantly putting out fires. Stop doing that. What I love…
The strategy of going broad with Facebook ads has been a popular topic lately. GOING BROAD = No interests or lookalike audiences. Just the entire audience by location. Truthfully, there is some merit to this approach, especially for ecomm. I have my doubts for any optimization other than conversions, but…
I know it seems like a cop-out, but whenever I get asked why certain ads aren't working, it's easy to shrug. There are simply so many possible explanations. If it were easy to pinpoint the one specific reason for your ad's performance, it would be a whole lot easier to…
It may run counter to your instincts, but you should consider pulling back on your Facebook ads. This time of the year is great for e-comm and retail, particularly if you are offering deals. Those brands and advertisers are able to beat down rising CPMs with an increased conversion rate.…
If you’re going to manage Facebook ads for clients, you need to get added as a partner. Then you can get granted access to the assets you need to do your job. Here is a guide on how to get set up properly: https://www.jonloomer.com/manage-facebook-ads-for-clients/
Facebook ads costs usually go up during the holidays as more advertisers and more ad dollars enter the system. But will that be the case this year? There are ways to find out. Currently, it looks like CPMs may actually be down year over year. Read this for more: https://www.jonloomer.com/will-facebook-ads-cpm-costs-increase-this-holiday-season/
Finally! While you’ve been able to create an audience of those who engage with your Instagram account in the past, there was no option to target followers. Read more here: https://www.jonloomer.com/target-instagram-followers/
Normally when you run Facebook ads conversions campaigns for purchases, Facebook will try to get you the most purchases for the lowest cost. These could all be low-dollar purchases. If you optimize for Value, Facebook will optimize with the intention of getting you the highest ROAS. In order to do…
You can target your customer list with TikTok custom audiences, but it's a little different right now.
While you need lots of advertising metrics to provide context and tell the full story, you need to understand what is most important. Don't obsess over metrics that are secondary while overlooking what matters most.
You can create custom audiences of your TikTok followers and those who engage with you so that you can target them in ads. Here's how.
Potential clients may be vetting you, but you should also be vetting your clients. Pick clients who are set up in a way to help you succeed. More here: https://www.jonloomer.com/choose-a-client-who-sets-you-up-for-facebook-advertising-success/
View Audience Saturation within the Inspect tool for your ad sets. That way, you can see how Frequency, First Time Impression Ratio, Reach, and Percentage of Audience Reached compare to your Cost Per Action. If CPA goes up as these metrics go up, audience saturation may be an issue.
