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Videos

Jan. 30, 2014

Facebook Website Custom Audiences: What You Need to Know

Watch this video to learn more about a powerful new tool for Facebook advertisers called Website Custom Audiences that allows you to target visitors of your website. For details on how to create them: http://jonloomer.com/wca Music by Dan-O at DanoSongs.com

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Jan. 23, 2014

Facebook Page Text Updates Devalued in the News Feed

Facebook announced that text updates from pages will get less visibility. Why? What does it mean? And what do you need to know? For more, go to http://jonloomer.com/text Music by Dan-O at DanoSongs.com

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Dec. 2, 2013

Facebook FBX Email Retargeting

This tutorial details how you can target people who have opened emails from you with FBX (different from custom audiences). Free $70 start with Perfect Audience: https://www.perfectaudience.com/?ref=8879c202 Written tutorial: http://www.jonloomer.com/2013/12/02/facebook-fbx-target-key-email-recipients Like my Facebook Page: http://fb.com/JonLoomerDigital

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Nov. 18, 2013

How to STILL Create an Online Facebook Offer

Back in June, Facebook announced they were eliminating online Offers. Well, they did, but only through the publisher. You can still create them through Power Editor and the self-serve ad tool. Here's how! For more, go to http://jonloomer.com or like my page at http://fb.com/JonLoomerDigital.

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Nov. 11, 2013

How to Access Facebook Unpublished Post Comments

For more on this, go to http://www.jonloomer.com/2013/11/11/dark-unpublished-facebook-post-view-comments/ or like my page at http://fb.com/JonLoomerDigital.

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Oct. 22, 2013

Facebook Power Editor Generate Ad Variations Button

Check out this interesting new button that wasn't supposed to appear yet in Power Editor. What does it mean? For more, go to http://www.jonloomer.com/2013/10/22/facebook-power-editor-feature-uncovered-generate-ad-variations-button/ or like my page at http://fb.com/JonLoomerDigital.

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Oct. 21, 2013

How to Create a Saved Target Group from a Facebook Ad

For more, go to http://jonloomer.com or like my page at http://fb.com/JonLoomerDigital. It can take a ton of time to add all of your targeting when creating a Facebook ad within Power Editor. Until now, it could have even take quite a while to create Saved Target Groups that would prefill…

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Aug. 22, 2013

Facebook Embedded Posts

Here's a quick tutorial on Facebook embedded posts: What they are, how to create them and some basic rules. For more, go to http://jonloomer.com/facebook-embedded-posts or like my Page at http://fb.com/JonLoomerDigital.

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Aug. 15, 2013

The 4 Most Powerful Facebook Advertising Tools Marketers Aren't Using [Webinar]

View the slides here: http://bit.ly/powerful-fb-tools Focus of this webinar includes: Conversion Tracking Conversion Specs Custom Audiences New Facebook Ad Reports Make sure to like my Page at http://fb.com/jonloomerdigital.

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Aug. 11, 2013

Facebook Conversion Value: How to Set it Up

When you use Conversion Tracking with Facebook ads, you can assign a value for each conversion so that it's reflected in your results. This is how to do it! For more, check out my blog post at http://bit.ly/conversion-value and like my page on Facebook at http://fb.com/JonLoomerDigital. Other links mentioned... Power…

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July 29, 2013

How to Set Up a Facebook Ads Account for Consultants

Consultants come to me with this problem all the time. How do you separate clients in Facebook Ads Manager, and how do you have billing go through them? Read more here: https://www.jonloomer.com/2013/07/29/facebook-advertising-account-settings/ And have your client go here to add you to their permissions: https://www.facebook.com/ads/manage/settings.php

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July 25, 2013

How to Use Facebook Conversion Tracking Without eCommerce [VLOG #30]

How to Set Up Conversion Tracking http://bit.ly/1bLQWEE Sign up for my Power Editor Training Course! http://bit.ly/fmau-power Like my Facebook Page: http://fb.com/JonLoomerDigital Book a One-on-One Coaching Session: http://bit.ly/1dYBjZ2 AWeber for Email List Building: http://bit.ly/12ORL94

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July 19, 2013

Welcome!

Welcome to my YouTube channel! This is for ADVANCED FACEBOOK MARKETERS ONLY! Stick around and we'll talk about all of the advanced topics associated with Facebook advertising, content and Insights. Once a week, I record a video blog answering your questions. I also regularly record videos that go along with…

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July 18, 2013

Benefits of the New Facebook Ad Reports [VLOG #29]

Benefits of the new Facebook Ad Reports: http://bit.ly/12YJIpZ Facebook Ads Reports: A Tour of a Powerful New Tool http://bit.ly/18n8DIv How to Optimize for Page Post Ad Actions http://bit.ly/1atLJQo Facebook Ads Conversion Tracking http://bit.ly/1bLQWEE Like my Facebook Page: http://fb.com/JonLoomerDigital Read my Blog: http://JonLoomer.com

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July 11, 2013

How to Create a Facebook Page Audience From Scratch [VLOG #28]

How do you get more Facebook likes and create a Facebook Page audience from scratch? Watch this video! Also make sure to check out the referenced links below and like my page at http://fb.com/JonLoomerDigital. How the Pros Use Facebook Advertising [Free eBook] http://bit.ly/1b2jUBo 11 Powerful Ways to Increase Relevant Facebook…

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July 9, 2013

New Facebook Insights

This video covers what's new, what's awesome and what sucks about the new Facebook web Insights. For a full tour of these changes, check out my blog post at http://bit.ly/14FvrBQ. Also make sure to like my page at http://fb.com/JonLoomerDigital!

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July 3, 2013

Create a Page Like Ad Targeted at an Email List in Power Editor [VLOG #27]

This video focuses on the step-by-step process of creating a Facebook Page Like ad in Power Editor that is targeted at a Custom Audience and Lookalike Audiences, optimized for the News Feed, including mobile. For more, go to http://bit.ly/14SOkj7 and like my page at http://fb.com/JonLoomerDigital. Other helpful links... Power Editor…

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June 27, 2013

How to Use Facebook to Drive Website Traffic [VLOG #26]

Drive traffic to your website with these four strategies. Go to http://bit.ly/14bM5Zn for more and like my page at http://fb.com/JonLoomerDigital. Go to http://JonLoomer.com to set up your one-on-one coaching session! Links referred to in this video... How to Share Links: http://bit.ly/13fxfTn Link Clicks in Consumption Data: http://bit.ly/Y8iGdB Posting Multiple Times…

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June 20, 2013

One-on-One Coaching Sessions with Jon

Book your one-on-one Facebook marketing coaching session with Jon by going here: http://jonloomer.com/facebook-marketing-coaching/ Upon booking your session, you'll immediately receive a confirmation. You will then complete a questionnaire to provide background on your Facebook marketing efforts that can be used as a starting point for your session. In 45 minutes,…

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June 20, 2013

Facebook Ads: Landing Page or Facebook Tab? [VLOG #25]

Should you drive users to an external landing page or a Facebook tab with ads? This video explores that question. For more, go to http://bit.ly/11Q4eJ1 or like my page at http://FB.com/JonLoomerDigital. More on Conversion Tracking: http://bit.ly/10xKbxU Video on Split Testing: http://bit.ly/1avyW0P Use ShortStack to create tabs: http://zfer.us/sHCVy How to create…

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June 13, 2013

How to Increase Facebook Page Reach [VLOG #24]

This video explores how you can increase the Reach of your Facebook Page posts and whether it matters. For more, go to http://jonloomer.com and like my page at http://fb.com/JonLoomerDigital. 16%?? THE HORROR!! http://jonloomer.com/facebook-posts-reach-16-percent-of-fans/ Your Fans Don't Care! http://jonloomer.com/your-facebook-fans-dont-care-about-reach/

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June 6, 2013

How to Split Test Facebook Ads [VLOG #23]

5 steps to successfully split testing Facebook ads. Power Editor Tutorial: http://www.jonloomer.com/facebook-power-editor/ Split Testing: http://www.jonloomer.com/facebook-advertising-split-testing-infographic/ Saved Audiences: http://www.jonloomer.com/facebook-saved-audience-saved-target-group-power-editor/ Conversion Specs: http://www.jonloomer.com/facebook-conversion-specs-post-actions/ For more, follow along on http://JonLoomer.com or like my Page at http://FB.com/JonLoomerDigital. Subscribe to my YouTube channel: http://www.youtube.com/subscription_c...

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May 31, 2013

Reposting Old Content to Facebook [VLOG #22]

Should you repost old content to your Facebook Page? Here's my answer, along with step-by-step instructions. Use PostPlanner for bulk scheduling: http://zfer.us/l6VaF For more, follow along on http://JonLoomer.com or like my Page at http://FB.com/JonLoomerDigital. Subscribe to my YouTube channel: http://www.youtube.com/subscription_center?add_user=JONLOOMER

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May 28, 2013

Facebook Conversion Specs: Optimize for Actions on Posts

Subscribe: http://www.youtube.com/subscription_center?add_user=JONLOOMER You can optimize your Facebook ads so that they are targeted at people most likely to perform a desired action. While Optimized CPM optimizes by a default action, you can edit this. Here's how. Also read my post on this topic at http://JonLoomer.com and like my page at…

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