I recently celebrated 10 years since I was laid off (for the second time). It's a pretty amazing milestone. While my business wasn't technically born on that day, I haven't collected a paycheck from an employer since then. I decided to record a celebratory episode of the Pubcast in response.…
The. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, and less personalized ads. Forget the impact on advertisers and Facebook's bottom line for a second. How will users react? Read my blog post on this here:…
When you create the script for Facebook pixel standard events, it's important that you use the proper code or it won't work. To streamline this process, use the Facebook Pixel Event Generator: https://jonloomer.com/peg It will automatically make available the parameters that qualify for a given event. To learn more about…
There are 20 factors that impact your Facebook advertising results. Sample size -- how, including how and when you act on results -- can impact your success. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick 10-question quiz: https://jonloomer.com/quiz-yt…
There are 20 factors that impact your Facebook advertising results. One way to assure success is to reach users while they have purchase intent. That's not as easy on Facebook, where messages are generally forced on people when they are thinking of something else. Depending on your strategy and industry,…
There are 20 factors that impact your Facebook advertising results. While there are many factors that impact your advertising success, you have no or minimal control over some of them. So, what do you do? Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about…
Now that you understand the factors that impact your advertising success, what should you do about them? How should you approach them? Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick 10-question quiz: https://jonloomer.com/quiz-yt You'll get different questions every…
There are 20 factors that impact your Facebook advertising results. Is there an ideal number of characters to use for your ad to be successful? Should you use minimal copy or heavy copy? Does it matter? Test what you know about Facebook ads with this quick 10-question quiz: https://jonloomer.com/quiz-yt You'll…
There are 20 factors that impact your Facebook advertising results. Do certain images work better than others? Why or why not? What is unique about them? Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick 10-question quiz: https://jonloomer.com/quiz-yt You'll…
There are 20 factors that impact your Facebook advertising results. The ad format you choose could make a big difference in your success or failure. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick 10-question quiz: https://jonloomer.com/quiz-yt You'll get…
There are 20 factors that impact your Facebook advertising results. You can allow Facebook to auto-bid in the ad auction, or you can choose to manually control bidding. What should you do? Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with…
There are 20 factors that impact your Facebook advertising results. At what frequency, are you throwing money away? Can the frequency be too low? Does it depend? Read about the ideal frequency: https://jonloomer.com/ideal-frequency-yt Read about how to manage frequency: https://jonloomer.com/manage-frequency-yt Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt…
There are 20 factors that impact your Facebook advertising results. How you have Facebook optimize your ad delivery can make a big difference in your level of success. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick 10-question quiz:…
There are 20 factors that impact your Facebook advertising results. Some placements are more effective than others. Some are more expensive than others. What should you choose? Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick 10-question quiz: https://jonloomer.com/quiz-yt…
There are 20 factors that impact your Facebook advertising results. Targeting may have the biggest impact of all. You can't even expect a perfect ad to succeed if it reaches the wrong people. Read the definitive guide about Website Custom Audiences: https://jonloomer.com/wca-yt Read more about the 20 factors in this…
There are 20 factors that impact your Facebook advertising results. Advertisers often focus exclusively on the ad itself and wonder why they don't get the results they expect. Oftentimes, the source of issues is the landing page. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you…
There are 20 factors that impact your Facebook advertising results. Your budget can be too low to generate the necessary results to properly optimize or too high for a smaller audience, negatively impacting your success. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about…
There are 20 factors that impact your Facebook advertising results. The amount of website traffic that you generate could be a built-in advantage or disadvantage related to your Facebook advertising. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick…
There are 20 factors that impact your Facebook advertising results. Possibly the most important is if and how you use the Facebook pixel and events. Adding the base pixel code isn't enough. Do you add standard events? Do you use parameters? Do you add custom events? Do you create audiences…
There are 20 factors that impact your Facebook advertising results. If your website loads slowly or was poorly designed, it can lead to bad advertising results, regardless of how good your ads are. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads…
There are 20 factors that impact your Facebook advertising results. The strength of your email list -- and how you use it -- can lead to success. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick 10-question quiz: https://jonloomer.com/quiz-yt…
There are 20 factors that impact your Facebook advertising results. This introduction is an overview of how to approach and understand them. Read more about the 20 factors in this post: https://jonloomer.com/magic-bullet-yt Test what you know about Facebook ads with this quick 10-question quiz: https://jonloomer.com/quiz-yt You'll get different questions every…
Using pixel Events are important for ad tracking, optimization, and FB Analytics. By adding purchase event code to the confirmation page, you can then send necessary details of a purchase that can then be available to you in ad reports and FB Analytics. Here's a quick video tutorial to show…
If you upload your entire customer list (high and low value), complete with a column for lifetime value, you can generate a Lookalike Audience of those who are most similar to your highest value customers. Here's a quick video tutorial to show you how... Notes: • Click the "Watch More"…
