One of my least favorite questions starts with "Should I...?" Should you target a big audience or a small one? Should you use lookalike audiences? Should you optimize for conversions or traffic? First of all, the answers to these questions aren't universal. Second, there's really only one way to know…
Conversions API may not solve for data loss from iOS opt-outs, but it's still important. If you use the Conversions API for web events in addition to the pixel, you're more likely to get a complete -- or close to complete -- picture of traffic conversions. This impacts optimization, attribution,…
I use Google Tag Manager to manage my Facebook (or Meta) pixel, and there are several reasons why. It's easy to add the base pixel code and add the standard events. It also works well with the Conversions API Gateway. But, most importantly, I find the built-in trigger types extremely…
What Facebook ad metrics do you care about? You should keep it relatively simple. I have a saved setup in Ads Manager that applies to any campaign, regardless of optimization. This allows me to easily track the things that I care about most. I call my saved columns "The Good…
Website custom audiences are shrinking due to iOS opt-outs. But, Facebook could replace these audiences so easily. There are limitless audiences that Facebook could create today that would help advertisers. The key: These audiences wouldn't be impacted in any way by iOS opt-outs. Read more here: https://www.jonloomer.com/audience-targeting-options-facebook-needs-in-the-age-of-less-tracking/
I know that advertisers like clear, universal advice when it comes to Facebook ads. But, the truth is that so many factors contribute to how you should do something, the strategies you should use, and whether the results you're getting are good enough. In so many cases, the best answer…
If you optimize for clicks or landing page views, Facebook's bound to send you low-quality traffic. But, there's actually a way to optimize for, track, and target high-quality traffic. Read more here: https://www.jonloomer.com/target-quality-website-visitors-with-facebook-ads/
I get it. Sometimes you get your ads rejected. Sometimes you get an account shut down by mistake. This message isn't about you. Make an attempt to do things ethically -- the right way -- and you'll have a much better chance at long-term success. To listen to more episodes…
Just because the objective of your campaign was traffic or engagement or leads doesn't eliminate the possibility of a more significant conversion. Make sure to do this... Listen to more episodes and subscribe to the Pubcast here: https://pubcast.jonloomer.com
The temptation may be to spend all of your ads budget on driving sales. And for ecomm businesses, that may be logical. But, for many of the rest of us, you should consider a tiered approach. This is how I use the Facebook ads funnel. Listen to other episodes and…
Facebook ads optimization can be incredibly powerful. It can also work in the opposite direction if you're not careful. For more on this, read my post here: https://www.jonloomer.com/facebook-ads-optimization-problems/
It really makes no sense why Facebook can't find a way to highlight organic conversions that come either from an ad (Ads Manager ignores them) or organic post. It would benefit both the marketer and Facebook if Facebook is able to highlight that these conversions are happening. Read more here:…
One of the most annoying things that Facebook/Meta has done to advertisers during the past year is remove the "Compare Windows" feature, which allowed you to compare the number of conversions that came in by attribution window. Previously, you could see how many conversions came in as a result of…
The biggest negative impact of iOS 14+ to Facebook advertisers isn't, in most cases, the users who opted out of tracking. It's the change in attribution. Read more here: https://www.jonloomer.com/facebook-ads-performance-related-to-ios-14/
In this video tutorial, I walk through how to connect your podcast to your Facebook page from both desktop and mobile. Once connected, individual episodes will be published to your page. Followers can listen to these episodes from their mobile devices and subscribe to your show. Read the full tutorial…
This tutorial walks through the process of creating a custom Facebook event that fires when users watch an embedded YouTube video on your website. The full tutorial (with tag code) is here: https://www.jonloomer.com/custom-facebook-event-watched-youtube-video-gtm The steps: 1. Configure the Video Variables in Google Tag Manager 2. Create a Video Trigger 3.…
URL parameters provide a great tool for Facebook advertisers to get greater insight into the activities of people who click on their ads. This tutorial walks through the quick steps needed to dynamically pull information like campaign name, placement, and ad name to inject it into URL parameters. Watch the…
Call Extension Facebook ads allow you to drive users to a page of your website, but include a fixed "Call Now" dialog at the bottom while they view the page. This differs from the standard Call ads that immediately initiate a phone call when the ad is clicked. Read more…
During the third year of my business, traffic exploded. I found monthly recurring revenue and I tackled my fear of public speaking. This is that story...
To continue this series about my first 10 years in business, I take a look at Year 2 -- a pivotal and active year in every respect. I wrote 277 blog posts this year, finding a niche in advanced Facebook marketing and advertising. I started interviewing industry experts, hosting a…
In this video, I explore months 8-12 of my first year in business. It was when I finally started seeing consistent traffic (I published 134 posts during that stretch). While I had yet to create a product, I explore my early learnings from starting a podcast and initial methods of…
This video is the third in a series that explores how my business came to be, through the ups and downs. It all began 10 years ago, following a layoff. In this episode, I talk about one of the most critical periods of time in my business. I made mistakes…
This is the second in a series of videos I've recorded that reflect on building my business, 10 years later. In this video, I go through what I did during the first month after I was laid off. I started a website... And it didn't quite go the way you'd…
It's easy to reduce auction overlap of your Facebook ad sets using automated rules. Read here: https://www.jonloomer.com/how-to-use-facebook-automated-rules-to-prevent-auction-overlap/ Auction Overlap can occur if you create multiple ad sets that consist of overlapping audiences. Since you have multiple ads that may reach the same people, those ads may enter the same auction…
