I took Google Bard for a spin, and it isn't great. It made up stuff and it simply wasn't helpful. Sure, it was nice that it recommended me as someone who can help you learn about Facebook ads. But after that, it was all downhill. It made up the name…
Is Meta not spending all of your ads budget? There are four potential reasons why... 1. Your audience is too small. Broaden it or turn on one of the expansion tools (or go completely broad). 2. You're using Campaign Budget Optimization and use an ad set spending limit. I wouldn't…
This is the secret to success for content creators. It does not matter what type of content we're talking about. It could be a blog, videos, a podcast, or your social media account. The one thing that separates those who make it from those who don't is super simple. Stubborn…
Do you have this problem with Facebook Reels and Video View Audiences, too? I publish a lot of Facebook and Instagram Reels. I do some remarketing to those who watch 95% of my Reels because I've found those people to be very engaged. But I'm running into this issue lately.…
This is how I grew to 10,000 followers in under six months on TikTok. First, let's be clear: The number of followers isn't everything. It truly does matter (let's not lie to ourselves), but the overall quality of the audience and level of engagement are most important. Here's what I…
These are the 9 custom events that fire on my website. 1. 1 Minute Time on Page 2. 2 Minutes Time on Page 3. Scroll Depth 50% 4. 1 Minute AN D 50% Scroll 5. 2 Minutes AND 50% Scroll 6. Podcast Play (starting my embedded audio player) 7. Shared…
I have access to TikTok Playlists now, and they're super helpful. This allows you to showcase multiple playlists on your profile so that people can view your videos by category (or whatever you want). This can make it way easier for visitors to find what they're looking for. It's also…
If you're going to optimize for a light-touch conversion with Facebook ads, do this... The default Attribution Setting is 7-day click and 1-day view. This means that the algorithm will show your ad to people most likely to convert within 7 days of clicking or 1 day of viewing your…
Let's not get lost in the algorithms. They change. And we don't want to chase what we think an algorithm favors. You'll drive yourself crazy. All of my videos are under 60 seconds long. Here's why... First, I repurpose my videos to multiple platforms. Until recently, the time limit on…
Waiting for 10 thousand followers on TikTok and debating how much it even matters... It doesn't mean anything, and it sort of means something. It's arbitrary, but it's cool. No, you can't cash in those followers. But it's a sign, hopefully, of being on the right track.
How often should you publish a new video on TikTok and Reels? This is one of those things that creators constantly debate. Everyone's looking for that sweet spot that will help them go viral, reach the most people, and build their audience. I've heard some people suggest that three to…
Before taking on a low-budget client, you must have a common understanding of goals and expectations. While there are exceptions, your priority will often be something other than sales. It's simply not realistic to focus entirely on sales -- effectively -- with a limited budget. Your primary goal should be…
"Adversity is my unfair advantage." This is a quote I heard from Blake Leeper, who is a Paralympian who was born without legs. I cannot get the quote out of my head. A man who was born without legs sees that as an advantage. It was that adversity -- those…
Here's a way to repurpose your video content to improve your workflow and save time. Once I added Pinterest to my routine, the list of publishing destinations for my short-form videos has reach six platforms. That can be... a lot. When I started in October, it was only TikTok. Then…
Here's a list of all of the equipment that you need to get started with short-form video... Your phone. That's it. Sure, it would be nice to have a good mic, good audio, lighting, and software. But these are all excuses that will prevent you from getting started. Your first…
When should you use all placements when running Facebook ads? Whenever you're optimizing for conversions. It's not that complicated. This is the one time when you can trust the algorithm. It will make changes dynamically based on costs, competition, effectiveness, and your audience. Don't try to outsmart the algorithm. You…
Last week, I ran a test to compare the costs associated with driving quality traffic to a blog post based on different optimization: 1. Link Clicks 2. Landing Page Views 3. Quality Visitor Custom Event The Quality Visitor event fires when someone stays on a page for at least 2…
Can we use the words "you" or "your" in Facebook ads or will it get them rejected? I've long seen the claim that we can't use these words, which has baffled me since I regularly use them in my ads without an issue. Let's get to the bottom of it...…
Jon put off this episode for as long as he could. He discusses the three phases of procrastination that he has dealt with, and maybe it can help you. 1. Shame 2. Acceptance 3. Dealing with It Productively
Should we publish videos on Pinterest now? I already publish videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn. But I've been hearing that I should give Pinterest a try, too. I'm normally pretty resistant to this kind of thing, but there's no reason not to experiment with…
How does the exact same video perform across TikTok, Instagram, and Facebook Reels? I edit all of my videos externally. I then publish that video across all of these platforms (as well as YouTube Shorts and LinkedIn). There are no differences in the video on the first three platforms. I…
One of the biggest mistakes Facebook advertisers make is related to conversion rate. Is this you? You're looking at your Google Analytics for a product landing page. And you realize that you have a 10% conversion rate. Suddenly, the wheels start spinning... If I send 100 people to this page,…
Are you an unnatural connector? Maybe you say you're introverted or even antisocial. It could be related. But I'm talking about the difficulty making personal connections. You're at a party or conference and you're surrounded by people you don't know. Do you wait for someone to talk to you? Do…
Here's how to detect whether a Facebook ads placement has become a problem. Usually this happens when your results are too good to be true. Use Breakdown by Placements to get a better sense of performance by placement. Look at the distribution of actions and budget by placement, but also…