Videos

You can target your customer list with TikTok custom audiences, but it's a little different right now.

While you need lots of advertising metrics to provide context and tell the full story, you need to understand what is most important. Don't obsess over metrics that are secondary while overlooking what matters most.

You can create custom audiences of your TikTok followers and those who engage with you so that you can target them in ads. Here's how.

Potential clients may be vetting you, but you should also be vetting your clients. Pick clients who are set up in a way to help you succeed. More here: https://www.jonloomer.com/choose-a-client-who-sets-you-up-for-facebook-advertising-success/

View Audience Saturation within the Inspect tool for your ad sets. That way, you can see how Frequency, First Time Impression Ratio, Reach, and Percentage of Audience Reached compare to your Cost Per Action. If CPA goes up as these metrics go up, audience saturation may be an issue.

When creating TikTok ads, you have the option of Simplified Mode or Custom Mode. If you're just getting started, consider using Simplified Mode. It streamlines the process, removing more advanced features that you might not need.

Creator Studio is going away soon. In the meantime, you may have received a message to merge Creator Studio with Meta Business Suite now. If you do that, you will lose access to tools and features that are currently only available in Creator Studio. One of those features is Rights…

You can run TikTok ads that optimize for a Focused View. This means that your ads will be optimized to be shown to people most likely to continue watching for six seconds or engage with your video within that first six seconds. Is this a significant enhancement over the original…

Meta began to phase out Creator Studio last week, merging it with Business Suite. There was only one problem: Rights Manager hasn't moved with it. If you use Rights Manager to monitor the use of your videos, you'll likely run into what I am: You can no longer access Rights…

Is there a simple explanation for how and why 28-day click attribution and other data is coming back? Here’s a theory.

Does Meta think it's 2020? That they're Facebook? Some really big updates recently, reverting back to the way things were pre-iOS. Compare Attribution Settings returned: https://www.jonloomer.com/compare-attribution-settings-returns-to-facebook-ads-manager/ 28-Day Click Attribution came back: https://www.jonloomer.com/meta-brings-back-28-day-click-attribution/ And now Breakdowns for Conversion Reporting: https://www.jonloomer.com/meta-is-bringing-back-breakdowns-for-conversion-reporting/ This is GREAT, but how is this even possible? Is it…

This is a big update, which allows Meta/Facebook advertisers to get segmented conversion results by things like age, gender, country, and placement. Breakdowns for conversions were taken away with iOS 14 changes. But now they're back...

Meta announced a restriction period for Facebook ads related to politics, elections, and social issues. In this episode, Jon discusses what that means, when it happens, what you can do, and what you can't do. Read the related blog post here: https://jonloomer.com/facebook-ads-restrictions-for-politics-and-social-issues-in-the-us/

Facebook Advantage Custom Audience allows Facebook to expand your audience if it will lead to better performance. This only applies to Custom Audiences, similar to how Advantage Detailed Targeting and Advantage Lookalikes work. Read more here: https://www.jonloomer.com/facebook-advantage-custom-audiences/

Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digital download after completing a lead form. What does it mean? Who will benefit most? Jon discusses in this episode of the Pubcast. Read his tutorial here: https://www.jonloomer.com/facebook-lead-ads-gated-content/

This Pubcast episode discusses what custom metrics are and specific examples of when you might use them to make your Facebook Ads Manager reporting more valuable. Read the blog post here: https://www.jonloomer.com/custom-metrics-facebook-ads-manager/ Subscribe to the Pubcast. and listen to other episodes here: https://pubcast.jonloomer.com/

You're probably familiar with Detailed Targeting Expansion and Lookalike Expansion. What about Custom Audience Expansion? If reports of early tests are any indication, expansion may be coming soon to your custom audiences. Read more about this here: https://www.jonloomer.com/meta-custom-audience-expansion/