Episodes

I've been experimenting with a new Facebook ads strategy that I'm really excited about. It remains unfinished as there are still things I'm trying to polish and fix. But, there's a specific need I'm trying to fill, and I can ...

Facebook ads optimization is seriously lacking for content creators -- specifically for bloggers. Optimizing for Link Clicks or Landing Page Views doesn't cut it because Facebook doesn't care about the quality of those action...

Facebook is requiring advertisers to indicate that they have read and accepted terms related to non-discrimination, not only in regards to their advertising but on behalf of system users. If you don't, you won't be able to cr...

Have you ever had results for a traffic campaign that seemed too good to be true? This is certainly possible, due to how optimization works. Here are some steps to take so that you can verify the quality of those clicks.

You may already manage Auction Overlap manually, but you can actually allow Facebook to manage this using Automated Rules. There are three ways that you can do this.

If you've been around me long enough, you've heard me talk about evergreen campaigns. These are campaigns that never go stale. They aren't magical, but it's all due to how they're set up that allows them to work this way.

Automated Rules are a great tool to automate and simplify the ads management process that is otherwise manual. Let's walk through how these are set up and some things to consider.

This isn't your typical advertiser brag about too-good-to-be-true results. It may be the opposite. Consider it a cautionary tale about how you should look beyond surface-level results. About how you should establish expectati...

Advertisers have been conditioned to believe that they shouldn't use text in ad images. The truth is that this rule was removed in September of 2020. No 20-percent rule. No scale. No throttling on images with more text. Use t...

If you run Instant Experience ads, make sure that you don't use the default metrics or saved reports. There are metrics specific to Instant Experience that are available if you customize columns. But a question: Why can't you...

One of the classic ways to target people who have been exposed to you before is with Facebook Page Engagement Custom Audiences. Here, we talk about what they are, issues with them, and ways you might use them.

A useful targeting tool that anyone can use as long as you have the pixel set up on your website is the Time on Website Custom Audience. Here, I discuss what these are, how they work, and things you should think about before ...

You may know that I'm a big fan of Reach optimization. It's not magical, but it's a great tool for specific situations. Here, I explain how Reach optimization works, how you might use it, and examples of how I use it.

Attribution is how Facebook gives credit for a conversion to an ad. Advertisers are often confused regarding how this works, and it's also connected to why numbers don't line up with Google Analytics. Let's clear up this and ...

It's episode 400! In this episode, I discuss the impact of my podcasting test 60 days after it started. Not only is it clear that this method can be applied to other platforms, but I fully plan on doing so once this test ends...

Facebook says that you will get your best results after exiting the Learning Phase. The problem is that if you make any "significant" edits after that point, your ad set will re-enter the Learning Phase. The great results you...

One of my favorite features in Ads Manager is Breakdown, and it isn't utilized nearly enough by most advertisers. It easily allows you to segment results without having to segment the ad set targeting or placement itself.

Have you ever tried to create a new ad account but ran into an error that you had reached your Ad Account Creation Maximum? Everyone has a limit, and here I discuss what goes into that limit, how you can find yours, and what ...

An old-school optimization option for Facebook advertisers wanting to control frequency is Daily Unique Reach. It works differently than Reach optimization with Frequency Capping. I discuss it in today's Shot.

Facebook is simplifying the objective selection process in Ads Manager, consolidating from 11 objectives to 6. It falls under the Outcome-Based Ad Experiences (ODAX) initiative. Here's what you need to know. Read more at http...

If you're like me, you create custom reports in Ads Manager instead of sticking with the default columns. If so, there's something you should keep in mind.

Jon and JR discuss the act of showing up, both in business and personal life. Why it's hard, how to approach it, and why there are benefits.

I love using Reach Optimization with Frequency Capping. But something you should be aware of is that Facebook doesn't always maintain a strict cap. You can monitor and control this, to a point.

There's a big group of brands that advertise only during the holidays, and they're stopping now. Don't be one of these brands. This is the time -- outside of the holidays -- that you're most likely to get better results. And ...