This is a sound test comparing the Blue Yeti Pro vs. the Shure MV7. I've used Blue Yetis for the past 10 years. It was my first podcasting microphone. I've used the Blue Yeti Pro since 2017. But it felt like it was time to move on. This comparison is…
Do you know how to view the Purchase Conversion Value of your Facebook ads? This is really important info, but you often have to search to find it. You can also add a column for ROAS. This is especially helpful for understanding the success of your ads. It's one thing…
This is a really cool use of ChatGPT to generate Facebook pixel code. You just need to know some basic information: - Product Name - Value - Currency Go to ChatGPT and type in this prompt: "Generate Facebook pixel event code for a purchase based on the following information:" Then…
This was a pleasant surprise (I swear I didn't search out this scenario). Ten of the 11 links that were cited that contributed to this answer came from my blog posts. NOTE: I use the Chrome plugin so that ChatGPT can get access to the internet. That's why the sourcing…
Agency owners, what do you need in 2023? How can I help? #advertising #agencies
You should establish revenue and KPI goals, too. But in order to reach those goals, you need to show up every day. To make sure that happens, you should establish content marketing production goals.
If you've created short-form video for TikTok and Instagram Reels, you know how frustrating it can be. Your important content can get covered by icons on the side, descriptive text at the bottom, and dead space at the top. The videos can also get cropped on both sides. You need…
Manage Auction Overlap with an Automated Rule. Auction Overlap can negatively impact the distribution of some of your ads, which may make it more difficult to exit the learning phase. You can automatically manage Auction Overlap with rules. You can have Facebook automatically turn off ad sets or turn off…
The delivery of your ads can be impacted by Auction Overlap, but not in the way most advertisers believe. Auction Overlap is when you have two ad sets with ads for the same page that enter the same auction. This can happen when there are people who are within the…
You can create a website custom audience of relevant traffic to your website by keyword. Let's use an example... If I were to launch a training on Facebook ads targeting, I'd want to go after potential customers with ads. In order to be most relevant, I'd want to find those…
You can run Facebook ads that target the people who viewed the most pages of your website. Technically, it's the people who fired the most PageView events. This event fires every time the pixel loads. That could be the same page or it could be multiple pages. When creating a…
Here's how to address location targeting with Facebook ads if you have a worldwide audience. In this case, you run into a dilemma: Do you target worldwide or focus only on a few "core" countries? If you go worldwide, the algorithm will start to favor the cheapest countries to reach.…
Here's a simple way to create a pixel event based on a button click. I use the Pixel Event Setup Tool for this. In this example, I'm creating an Initiate Checkout event when someone clicks on a button that opens a payment form. The reason for this is that the…
Coaching kids baseball and understanding progress in business are strangely similar. It's often difficult for a young player to understand that there are ups and downs in a season. They could be doing everything right but not see the results. Or they might be improving incrementally, but that improvement isn't…
The Pubcast is back! After a long hiatus, Jon invites John Robinson, his business manager and Backup CEO, back to the Pub with drinks in hand. Topics discussed: • Taking the Pubcast for granted • The importance of trying new things • How velocity contributes to learning • Why you…
You can set a minimum ROAS for your Facebook ads. First, make sure that you're running a conversions campaign and select your pixel and a conversion event that utilizes value. Second, you need to have Value turned on when configuring your web events within Aggregated Event Measurement. This takes up…
Here's how to create a powerful video funnel with Facebook ads. 1. Publish videos regularly to Facebook and Instagram. I'm publishing one or two Reels per day. 2. Create an audience of anyone who watched 95% of any of your videos during the past 7 days. You'll need to update…
I made some mistakes with my podcast that I regret. I took it for granted. It generated some pretty incredible download numbers, but I thought that was just because I had a player embedded on my website and I was getting insane traffic. My response? I removed the player. Silly.…
