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Nov. 30, 2022

How to Target People who Abandon Shopping Cart with Facebook Ads

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Nov. 29, 2022

Two examples of the amazing impact of short-form video

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Nov. 28, 2022

20 Reasons Your Facebook Ads Aren’t Working

I know it seems like a cop-out, but whenever I get asked why certain ads aren't working, it's easy to shrug. There are simply so many possible explanations. If it were easy to pinpoint the one specific reason for your ad's performance, it would be a whole lot easier to…

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Nov. 27, 2022

Why You Should Use Facebook Custom Conversions

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Nov. 23, 2022

Do You Need to Pull Back on Your Facebook Advertising?

It may run counter to your instincts, but you should consider pulling back on your Facebook ads. This time of the year is great for e-comm and retail, particularly if you are offering deals. Those brands and advertisers are able to beat down rising CPMs with an increased conversion rate.…

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Nov. 22, 2022

Add a Facebook Advertiser as a Partner

If you’re going to manage Facebook ads for clients, you need to get added as a partner. Then you can get granted access to the assets you need to do your job. Here is a guide on how to get set up properly: https://www.jonloomer.com/manage-facebook-ads-for-clients/

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Nov. 20, 2022

Are Facebook CPM Holiday Costs Up?

Facebook ads costs usually go up during the holidays as more advertisers and more ad dollars enter the system. But will that be the case this year? There are ways to find out. Currently, it looks like CPMs may actually be down year over year. Read this for more: https://www.jonloomer.com/will-facebook-ads-cpm-costs-increase-this-holiday-season/

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Nov. 17, 2022

Target Your Instagram Followers with Facebook Ads

Finally! While you’ve been able to create an audience of those who engage with your Instagram account in the past, there was no option to target followers. Read more here: https://www.jonloomer.com/target-instagram-followers/

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Nov. 16, 2022

Facebook Needs Option to Optimize for Quality Traffic and Engagement

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Nov. 15, 2022

Target People Who Engage with Your Ads on TikTok

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Nov. 14, 2022

Have Facebook Optimize for a High Value Purchase

Normally when you run Facebook ads conversions campaigns for purchases, Facebook will try to get you the most purchases for the lowest cost. These could all be low-dollar purchases. If you optimize for Value, Facebook will optimize with the intention of getting you the highest ROAS. In order to do…

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Nov. 13, 2022

Understand how ads optimization works to avoid empty clicks.

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Nov. 12, 2022

Create a Lookalike Audience for Ad Targeting on TikTok

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Nov. 12, 2022

How to Repurpose a Single Short-Form Video for 6 Platforms

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Nov. 11, 2022

Not Every Marketing Effort Needs to Have the Goal of Making a Profit

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Nov. 11, 2022

Create a TikTok Custom Audience Based on Your Customer List

You can target your customer list with TikTok custom audiences, but it's a little different right now.

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Nov. 10, 2022

Stop Obsessing Over the Wrong Ads Metrics

While you need lots of advertising metrics to provide context and tell the full story, you need to understand what is most important. Don't obsess over metrics that are secondary while overlooking what matters most.

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Nov. 10, 2022

How to Target Your TikTok Followers with Ads

You can create custom audiences of your TikTok followers and those who engage with you so that you can target them in ads. Here's how.

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Nov. 9, 2022

How to Pick an Advertising Client to Set You Up for Success

Potential clients may be vetting you, but you should also be vetting your clients. Pick clients who are set up in a way to help you succeed. More here: https://www.jonloomer.com/choose-a-client-who-sets-you-up-for-facebook-advertising-success/

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Nov. 9, 2022

Why aren’t certain countries available for TikTok ads targeting?

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Nov. 8, 2022

Is My Facebook Ads Audience Saturated?

View Audience Saturation within the Inspect tool for your ad sets. That way, you can see how Frequency, First Time Impression Ratio, Reach, and Percentage of Audience Reached compare to your Cost Per Action. If CPA goes up as these metrics go up, audience saturation may be an issue.

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Nov. 8, 2022

How to Use Simplified Mode to Create TikTok Ads

When creating TikTok ads, you have the option of Simplified Mode or Custom Mode. If you're just getting started, consider using Simplified Mode. It streamlines the process, removing more advanced features that you might not need.

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Nov. 7, 2022

Get Access to Creator Studio Back

Creator Studio is going away soon. In the meantime, you may have received a message to merge Creator Studio with Meta Business Suite now. If you do that, you will lose access to tools and features that are currently only available in Creator Studio. One of those features is Rights…

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Nov. 7, 2022

Run TikTok Ads that Optimize for a Focused View

You can run TikTok ads that optimize for a Focused View. This means that your ads will be optimized to be shown to people most likely to continue watching for six seconds or engage with your video within that first six seconds. Is this a significant enhancement over the original…

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