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Nov. 6, 2022

Where Did Facebook Rights Manager Go?

Meta began to phase out Creator Studio last week, merging it with Business Suite. There was only one problem: Rights Manager hasn't moved with it. If you use Rights Manager to monitor the use of your videos, you'll likely run into what I am: You can no longer access Rights…

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Nov. 6, 2022

How to Create a Simple TikTok Ad Campaign to Increase Your Followers

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Nov. 5, 2022

Here’s how I make my videos for TikTok, Reels and Shorts.

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Nov. 5, 2022

How Can Meta Bring Back 28-Day Click Attribution Now?

Is there a simple explanation for how and why 28-day click attribution and other data is coming back? Here’s a theory.

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Nov. 4, 2022

What is Going on with Facebook Ads Right now?

Does Meta think it's 2020? That they're Facebook? Some really big updates recently, reverting back to the way things were pre-iOS. Compare Attribution Settings returned: https://www.jonloomer.com/compare-attribution-settings-returns-to-facebook-ads-manager/ 28-Day Click Attribution came back: https://www.jonloomer.com/meta-brings-back-28-day-click-attribution/ And now Breakdowns for Conversion Reporting: https://www.jonloomer.com/meta-is-bringing-back-breakdowns-for-conversion-reporting/ This is GREAT, but how is this even possible? Is it…

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Nov. 3, 2022

Meta is Bringing Back Breakdown for Conversion Reporting

This is a big update, which allows Meta/Facebook advertisers to get segmented conversion results by things like age, gender, country, and placement. Breakdowns for conversions were taken away with iOS 14 changes. But now they're back...

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Oct. 9, 2022

How to Prepare for Restriction Period for Political Ads in the US

Meta announced a restriction period for Facebook ads related to politics, elections, and social issues. In this episode, Jon discusses what that means, when it happens, what you can do, and what you can't do. Read the related blog post here: https://jonloomer.com/facebook-ads-restrictions-for-politics-and-social-issues-in-the-us/

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Oct. 3, 2022

Facebook Advantage Custom Audience

Facebook Advantage Custom Audience allows Facebook to expand your audience if it will lead to better performance. This only applies to Custom Audiences, similar to how Advantage Detailed Targeting and Advantage Lookalikes work. Read more here: https://www.jonloomer.com/facebook-advantage-custom-audiences/

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Sept. 26, 2022

What Gated Content for Lead Ads Means for Advertisers

Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digital download after completing a lead form. What does it mean? Who will benefit most? Jon discusses in this episode of the Pubcast. Read his tutorial here: https://www.jonloomer.com/facebook-lead-ads-gated-content/

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Sept. 14, 2022

How to Use Custom Metrics with Facebook Ads Manager

This Pubcast episode discusses what custom metrics are and specific examples of when you might use them to make your Facebook Ads Manager reporting more valuable. Read the blog post here: https://www.jonloomer.com/custom-metrics-facebook-ads-manager/ Subscribe to the Pubcast. and listen to other episodes here: https://pubcast.jonloomer.com/

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May 13, 2022

Meta is Testing Custom Audience Expansion?

You're probably familiar with Detailed Targeting Expansion and Lookalike Expansion. What about Custom Audience Expansion? If reports of early tests are any indication, expansion may be coming soon to your custom audiences. Read more about this here: https://www.jonloomer.com/meta-custom-audience-expansion/

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May 11, 2022

Why Don't Totals Appear in Some Facebook Ads Manager Columns?

You may have noticed that some columns in your Ads Manager reports show stats, but the totals row is empty. There's a reason for this. It has to do with attribution. I discuss in more detail here: https://www.jonloomer.com/missing-metric-totals-in-facebook-ads-manager/

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May 9, 2022

Meta Campaign Automation: Is it a Good Thing?

During the past several months, we've seen a trend progress more and more with Meta advertising towards automation. In some cases, this can be good. If Meta can find results better than you can, great! That's more efficient. But, more automation isn't always good. It means less control. And there…

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May 6, 2022

What is Advantage Plus for Meta Advertising?

It's possible that you're part of a test that allows you to use Advantage Plus Meta campaign creation. What is it? Is it a big deal? Let's discuss... I wrote a post about it here: https://www.jonloomer.com/advantage-plus-facebook/

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May 4, 2022

Understanding Meta Event Parameters

It's important that you use web events to track important actions that occur on your website for targeting, reporting, and optimization purposes. Just as importantly, you should pass parameters to provide important details. Read my related post here: https://www.jonloomer.com/facebook-event-parameters/

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May 3, 2022

Meta Shuts Down Facebook Podcasts

Here are my thoughts on Meta shutting down Facebook Podcasts. I think there are some misunderstandings about how this worked and why it mattered. For me, I didn’t lose a ton. About 4% of my downloads happened here, and Facebook provided virtually no stats on anything of substance. Instead, this…

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May 2, 2022

Meta Custom Pixel Events That I Use

Meta has several standard pixel events that you can use to track typical events that happen on websites. But, you can also track custom events. Custom events are for when standard events aren't good enough. I have several custom events that fire on my website. Most of my custom events…

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April 29, 2022

Text in Images for Meta Ads

Years ago, Facebook advertisers had to follow a 20-percent text in images rule. A grid tool was used to determine whether the image would pass. Ads would get rejected due to too much text. After that, Facebook moved to a sliding scale. You could still generally get your ad shown,…

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April 26, 2022

Introverts and the Difficulty of Recording Videos for Business

For all my fellow introverts out there trying to survive in a look-at-me marketing world, this is for you. It was easy to be an introverted marketer initially. But, the more everything evolves towards video and connection, the more we need to evolve. Here's a closer look at my struggle.

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April 25, 2022

How Reach Optimization Works for Meta Ads

Have you ever used Reach optimization for your Meta advertising? There are some specific situations when you should consider it. Reach optimization isn't magical. It won't give you great results when targeting a cold audience (unless you only want awareness). It can be most useful for the warmest of audiences.…

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April 22, 2022

How Meta Ads Attribution Works

Do you understand how Meta gives credit to ads for conversions in Ads Manager? This is "attribution." Attribution is often misunderstood. It's not just the direct click that gets the credit. And only one ad will get credit for a single conversion. Of course, how this is determined has changed…

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April 18, 2022

How the Learning Phase Works for Meta Ads

The Learning Phase is the period of time when your results will be least stable. It's how Meta learns about how best to optimize the distribution of your ads. See this post for additional details: https://www.jonloomer.com/facebook-ads-learning-phase/

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April 15, 2022

How Should You Use Facebook Ad Placements?

Should you trust Facebook and use automatic placements? Or should you pick your placements manually? If you pick your placements manually, which placements should you choose and why? In this video, I break down the things you should think about and ways you can find your answers. Learn more here:…

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April 11, 2022

At What Point is Auction Overlap a Concern for Facebook Ads?

Auction Overlap is what happens when you have multiple ads that attempt to enter the same auction. How is it controlled? What can you do about it? I cover it in this video. Read more here: https://www.jonloomer.com/facebook-auction-overlap/

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