Videos

It may run counter to your instincts, but you should consider pulling back on your Facebook ads. This time of the year is great for e-comm and retail, particularly if you are offering deals. Those brands and advertisers are able to beat down rising CPMs with an increased conversion rate.…

If you’re going to manage Facebook ads for clients, you need to get added as a partner. Then you can get granted access to the assets you need to do your job. Here is a guide on how to get set up properly: https://www.jonloomer.com/manage-facebook-ads-for-clients/

Facebook ads costs usually go up during the holidays as more advertisers and more ad dollars enter the system. But will that be the case this year? There are ways to find out. Currently, it looks like CPMs may actually be down year over year. Read this for more: https://www.jonloomer.com/will-facebook-ads-cpm-costs-increase-this-holiday-season/

Finally! While you’ve been able to create an audience of those who engage with your Instagram account in the past, there was no option to target followers. Read more here: https://www.jonloomer.com/target-instagram-followers/

Normally when you run Facebook ads conversions campaigns for purchases, Facebook will try to get you the most purchases for the lowest cost. These could all be low-dollar purchases. If you optimize for Value, Facebook will optimize with the intention of getting you the highest ROAS. In order to do…

You can target your customer list with TikTok custom audiences, but it's a little different right now.

While you need lots of advertising metrics to provide context and tell the full story, you need to understand what is most important. Don't obsess over metrics that are secondary while overlooking what matters most.

You can create custom audiences of your TikTok followers and those who engage with you so that you can target them in ads. Here's how.

Potential clients may be vetting you, but you should also be vetting your clients. Pick clients who are set up in a way to help you succeed. More here: https://www.jonloomer.com/choose-a-client-who-sets-you-up-for-facebook-advertising-success/

View Audience Saturation within the Inspect tool for your ad sets. That way, you can see how Frequency, First Time Impression Ratio, Reach, and Percentage of Audience Reached compare to your Cost Per Action. If CPA goes up as these metrics go up, audience saturation may be an issue.

When creating TikTok ads, you have the option of Simplified Mode or Custom Mode. If you're just getting started, consider using Simplified Mode. It streamlines the process, removing more advanced features that you might not need.

Creator Studio is going away soon. In the meantime, you may have received a message to merge Creator Studio with Meta Business Suite now. If you do that, you will lose access to tools and features that are currently only available in Creator Studio. One of those features is Rights…

You can run TikTok ads that optimize for a Focused View. This means that your ads will be optimized to be shown to people most likely to continue watching for six seconds or engage with your video within that first six seconds. Is this a significant enhancement over the original…

Meta began to phase out Creator Studio last week, merging it with Business Suite. There was only one problem: Rights Manager hasn't moved with it. If you use Rights Manager to monitor the use of your videos, you'll likely run into what I am: You can no longer access Rights…